Flipkart has begun lending to prospects, increasing its financing choices in a transfer that would probably increase gross sales at the same time as its chief rival Amazon has signalled a slowdown in India.

The Walmart-owned Bengaluru-headquartered agency, in partnership with lender Axis Financial institution, is extending a credit score of as much as 500,000 Indian rupees, or $6,100, in accordance with an outline on its app.

The mortgage, requiring no doc submission and boasting a 30-second approval time, guarantees prospects a seamless borrowing expertise, the app says. The service was first noticed by Indian information outlet the Arc. Flipkart declined to remark.

By introducing private loans, Flipkart expands its monetary companies portfolio, which already features a ‘purchase now, pay later’ choice and a co-branded bank card.

E-commerce giants, which have partnered with Bajaj Finance and different lenders like banks over time, have lengthy realized {that a} broader financing choice is required to handle the shopper’s frugality and credit score aversion in India.

A financing choice reduces instant burden, thereby selling larger transaction volumes and bolstering buyer loyalty. By empowering shoppers to make big-ticket purchases and stagger funds, these companies increase spending, driving important income development.

Flipkart’s deeper dive into monetary companies is noteworthy, because it encroaches on much more of the territory held by PhonePe, a former subsidiary. After their separation final 12 months, competitors between the 2 has intensified. PhonePe made its entry into e-commerce earlier this 12 months.