“We have a look at quite a few alternatives and barely will we discover a firm and competitor that aligns with our technique, cares for Linkers, and accelerates our development and imaginative and prescient of empowering anybody to curate and develop their digital universe. Bento stood out above all others,” he stated.

The deal goes by way of on June 19, with cofounders Sélim Benayat and Mugeeb Hassan becoming a member of Linktree.

Benayat beforehand constructed an augmented actuality platform referred to as RosieReality, which was acquired in 2020. The duo started engaged on Bento in Could 2022 and subsequently raised US$1.6 million in a pre-seed spherical led by Sequoia Arc in August 2022, and launched publicly earlier this yr.

Benayat stated Linktree was “an amazing supply of inspiration and steering” for them and he “began to discover alternatives for collaboration, uniting our experience and shared dedication to alter” with Zaccaria.

“Our conversations felt extremely natural. Alex and I typically discovered ourselves aligned, as if we had been already a part of the identical firm. We shared comparable visions and complemented one another’s blind spots,” Benayat  stated.

“Most significantly, Alex shares Bento’s obsession with customers, design, and delight. Linktree, like Bento, locations creators on the coronary heart of their product and performs a pivotal position of their success. As our discussions progressed, it grew to become evident that becoming a member of forces would supercharge our pursuit of a shared imaginative and prescient and Linktree’s mission.”