Issues round knowledge privateness have been on the rise lately — and for good cause. As shoppers in a technology-driven world, our info has turn into a brand new type of foreign money. Shopper-oriented companies acquire knowledge to create profiles that may, amongst different issues, energy extra customized advertising and marketing campaigns and introduce individuals to merchandise which are extra related to their wants and pursuits.

As a privacy-first firm, ZoomInfo is conscious of rising issues surrounding knowledge assortment, processing, and utilization. In an effort to advertise transparency, we’re pulling again the curtain right here to share our rigorous strategy and dedication to privateness. 

Let’s unpack a few of the most typical myths surrounding ZoomInfo’s enterprise knowledge assortment processes and stroll by means of our dedication to privateness.

Information FAQ: Does ZoomInfo acquire your delicate private info?

Reply: No. ZoomInfo solely collects business-related knowledge.

ZoomInfo is barely concerned with amassing business-related knowledge about corporations and their workers. We’re not concerned with delicate private knowledge.

Delicate private knowledge is knowledge that a person would not often, if ever, share publicly, akin to bank card info or social safety numbers. It might additionally embody details about their personal life and behaviors, akin to spiritual or political beliefs, gender or sexual orientation, or well being or monetary info.

ZoomInfo doesn’t acquire this kind of private knowledge.

The data ZoomInfo collects is business-related. Enterprise-related knowledge has to do with a person’s skilled standing, akin to the place they work, their work e mail addresses and telephone numbers, the place their workplace is situated, whom they report back to, their schooling and employment historical past, and different work-related info. 

We’re solely concerned with serving to businesspeople converse to different enterprise individuals about enterprise. We acquire enterprise info to assist organizations and the individuals who work at them, to attach on gross sales, advertising and marketing, and expertise recruiting efforts.

Information FAQ: Does ZoomInfo notify you once we add you to our database?

Reply: Sure. We ship you a notification to your online business e mail deal with earlier than or shortly after your knowledge first seems in our database.

ZoomInfo is dedicated to supplying you with management over your knowledge. We proactively notify knowledge topics, with clear directions on the right way to modify or delete their knowledge that we’ve collected. We do that earlier than or shortly after including their info to our database. We additionally take steps to make sure that anybody who has eliminated their info from our database won’t have their info re-added.

Our strong e mail notification course of alerts people when their info is first added to our database. This can be a world course of, so people around the globe obtain a notification when their info is added to ZoomInfo’s database, no matter whether or not native legal guidelines require us to supply this discover or not.

ZoomInfo sends out tens of thousands and thousands of notification emails yearly, as a part of a course of that we put in place again in 2017. Our devoted e mail administration group is at all times bettering this course of to make sure that not solely are these emails being despatched, but in addition that they arrive efficiently within the particular person’s inbox.

Information FAQ: Does ZoomInfo make opting out of its database tough?

Reply: No. There are a number of methods to choose out of ZoomInfo’s database.

ZoomInfo respects the person’s proper to choose out of our database at any time. You may simply choose out of ZoomInfo’s database in one in all 3 ways:

1. Click on on the “Handle your Profile” tab inside our Privateness Heart to evaluate your profile, see what knowledge has been collected, and replace or take away your profile.

2. E-mail us at privateness@zoominfo.com and request removing.

3. Name (833) 901-0859 and request removing. 

Information FAQ: Is ZoomInfo attempting to intrusively profile me?

Reply: No. ZoomInfo makes use of enterprise knowledge to create business-focused profiles to attach enterprise individuals to speak about enterprise.

Our groups acquire knowledge that’s related for enterprise professionals to attach with each other. The profiles created inside our database are business-focused and never intensive. They’re what you’d look forward to finding on a enterprise card or a resume. 

We search for key knowledge that may assist the best individuals interact with each other on the proper time to conduct enterprise. We don’t search to find different points of a contact’s private life. 

Information FAQ: Does ZoomInfo align with privateness laws within the US and around the globe?

Reply: Sure. ZoomInfo’s governance framework aligns with the laws in our main markets, together with the GDPR and CCPA, and we’re ISO 27701 licensed.

Even earlier than GDPR was enacted in 2018, we applied plenty of inside processes that aligned with compliance laws within the US and Europe. For instance, our World Notification Plan ensures that we proactively notify contacts when they’re added to our database and supply them with the flexibility to choose out of our database at any time. This aligns with Article 14 of the GDPR, which requires a notification course of for knowledge assortment, processing, and storing.

In early 2022, we employed our first Chief Compliance Officer, Simon McDougall, a world-renowned privateness knowledgeable. McDougall beforehand labored as a privateness regulator for the Data Commissioner’s Workplace (ICO), the UK’s unbiased authority set as much as uphold info rights within the public curiosity, selling openness by public our bodies and knowledge privateness for people.

At ZoomInfo, we preserve an lively privateness compliance technique. We’ve additionally been increasing our group globally, welcoming greater than 500 extra workers exterior of the US. As we proceed to develop into new markets, our groups work diligently to stay agile and refine compliance measures in accordance with evolving privateness laws. 

Information FAQ: The CCPA and GDPR require consent for knowledge processing. Is ZoomInfo compliant with these statutes?

Reply: It’s a widespread false impression that consent is required to course of knowledge below the GDPR and the CCPA. The 2 regimes differ, however consent just isn’t required in both. 

The GDPR lays out six authorized bases of processing, all of that are of equal standing. With the intention to lawfully course of knowledge below the GDPR, corporations should make the most of one of many six authorized bases. One authorized foundation exists the place the info topic has offered consent. One other foundation exists for functions of the “official pursuits” pursued by the corporate or a 3rd social gathering, besides the place overridden by the pursuits or elementary rights and freedoms of the info topic. ZoomInfo depends upon the official curiosity authorized foundation for the processing of knowledge topic to the GDPR. 

We expect it’s clear that ZoomInfo’s official curiosity in processing enterprise contact knowledge, to prepare and make it obtainable to our prospects for B2B gross sales, advertising and marketing, and recruiting functions, just isn’t outweighed by the basic rights and freedoms of the info topics given the restricted affect of this knowledge on a person’s personal life, the truth that people would fairly count on their enterprise contact info to be shared for these functions, and that this info is broadly disclosed. 

In contrast to the GDPR, the CCPA doesn’t require a authorized foundation for processing private knowledge. Consent is required solely in restricted circumstances, akin to when a enterprise enrolls a person right into a monetary incentive program (e.g., loyalty packages). Nonetheless, consent just isn’t required with a purpose to acquire, course of, or promote private knowledge. ZoomInfo respects the relevant necessities of the CCPA, together with the best for shoppers to request to opt-out of the sale of their private knowledge.

Information FAQ: Does ZoomInfo help telephone spammers?

Reply: No. ZoomInfo’s platform and contract agreements prohibit spam calling.

We consider that each enterprise name needs to be pertinent to all events concerned. We acquire work telephone numbers and, in some circumstances, cell phone numbers, to assist salespeople, entrepreneurs, and expertise managers join with the best individuals to have productive, significant conversations. ZoomInfo buyer contracts additionally require that companies solely use our knowledge to contact people for the needs of B2B gross sales or advertising and marketing.

To additional help particular person privateness, our SalesOS platform helps the suppression of telephone numbers on 9 world “Do Not Name” lists. When the Do Not Name suppression toggle is enabled in ZoomInfo’s platform, the telephone numbers of people who’ve registered with a number of of those 9 lists won’t be included in any of the gross sales and advertising and marketing search outcomes inside our database. When salespeople or entrepreneurs attempt to entry one in all these contacts, a pop-up will seem with a message explaining that the contact has registered for a Do Not Name record and that their telephone quantity is being suppressed from the search outcomes.

Observe: Some Do Not Name lists have B2B exemptions. This varies on a country-by-country foundation.

Information FAQ: Can ZoomInfo learn my emails by way of “Neighborhood Version”?

Reply: No. Our Neighborhood Version software program solely identifies contact info inside e mail headers, signature blocks, and e mail contact books.

ZoomInfo’s Neighborhood Version opens the door for a lot of small companies to entry our platform and knowledge with out tapping into their budgets. In alternate without cost entry to Neighborhood Version, Neighborhood Version subscribers assist populate the ZoomInfo database with the data contained in e mail headers, signature blocks, and e mail contact books, akin to title, job title, firm, e mail deal with, and telephone quantity.

We’ve no visibility into, nor curiosity in, the precise content material of subscriber emails. Subscribers run a program, in their very own surroundings, that extracts solely the e-mail addresses within the header of the incoming emails (i.e., to/from/cc) and the contact info contained in e mail signature blocks and e mail deal with books. 

This e mail deal with knowledge is then despatched to ZoomInfo to match towards current contact info in our database. Our subtle Privateness Parser ensures that solely business-related contact info is collected throughout this course of.

____________________________________________________________________

As a privacy-first firm, we are going to at all times work to help enterprise conversations with out compromising the privateness and safety of people. If in case you have any extra questions on ZoomInfo’s knowledge privateness practices and insurance policies, please take a look at our newly refreshed Privateness Heart for extra info.

Please word that the above is offered for informational functions solely. ZoomInfo just isn’t certified to and doesn’t intend to supply authorized recommendation of any variety. The data offered by ZoomInfo ought to by no means be relied upon as an alternative choice to unbiased authorized recommendation.