In the event you focus solely on promoting services and products in your web site, potential prospects won’t discover your enterprise reliable. You could discover it tough to construct connections with new guests with out explaining your story and core values.

By creating an About Us web page, you have got the possibility to win over guests with a compelling introduction to your model. A well-designed About web page helps you join along with your viewers and construct belief. This belief can in the end enhance your conversions and increase retention charges.

On this submit, we’ll clarify what an About Us web page is and find out how to create one in your web site. Then, we’ll present you 45 inspiring examples. Let’s get began!

What Is An About Us Web page?

An About Us web page is a devoted part of your web site that gives background details about your enterprise or group.

An About web page will not be a spot to push a tough promote or boast about your enterprise. It ought to assist guests to know who you might be, what you do, and what makes your organization distinctive.

The Function Of An About Us Web page

Having a well-crafted About Us web page is essential for branding, and incomes the belief of tourists and potential prospects. Listed below are a number of the methods it may improve your web site:

• Builds belief: Your About Us web page presents the historical past of your enterprise and the way it got here to be. This backstory helps website guests to attach along with your model on a extra private stage.
• Highlights your values: By speaking what motivates you and the rules that information your work, you should utilize your About Us web page to point out guests what you stand for. This transparency helps to construct belief.
• Reveals your experience: Detailing your expertise, coaching, certifications, and accomplishments demonstrates you might be certified and expert in your work. This experience establishes credibility, that means guests usually tend to belief your opinions and spend cash with your enterprise.
• Enhances your model id: Effectively-written About Us content material (paired with photographs, GIFs, and movies) helps reinforce your required model picture. This cohesive id separates you from opponents; guests are more likely to bear in mind the image you paint.
• Encourages engagement: The simplest About Us pages encourage guests to take motion, whether or not that’s studying extra in regards to the model, beginning a dialog, or turning into a buyer. This engagement helps to construct lasting relationships.
• Introduces your staff: Most of us are likely to belief faces greater than names. Many About Us pages embody a bit that introduces key staff members, that means guests can “meet” the folks behind the operation.
• Improves search engine marketing: In the event you replenish your About Us web page with nice content material, it may be a terrific web optimization asset, drawing curious guests to your web site for extra data.

These potential advantages are backed up by loads of proof. As an example, one current survey discovered that 31% of shoppers consider that an About Us web page is probably the most important ingredient on a enterprise web site.

What’s extra, 85% of shoppers mentioned they may solely take into account shopping for from manufacturers they belief. A very good About Us web page may also help you to construct that sort of bond with new guests.

In different phrases, it’s price getting your About Us web page good.

How To Create The Excellent ‘About Us’ Web page (4 Ideas)

It is best to now have a good thought of what an About Us web page ought to comprise. To observe up, listed here are a number of suggestions that can assist you create a web page that can make you stand out from the group:

1. Inform A Story

Among the best methods to make your About web page distinctive is to inform your organization’s historical past. Usually, tales can get guests extra invested in your model and compel them to maintain studying. This could naturally result in extra conversions.

First, bear in mind to be clear. Your About Us web page serves to promote your distinctive story and get buy-in out of your guests. Transparency is extremely vital to win your guests’ belief.

You possibly can speak about how your enterprise obtained began, in addition to your private background. To assist readers perceive your targets, you’ll be able to even write a mission assertion. This article is going to fluctuate relying in your model, but it surely’s finest to be as genuine as doable.

As soon as your enterprise reaches a sure age, you would additionally take into account summarizing your full model story. Point out the important thing milestones alongside the best way, and the way it led to the corporate that guests can see right now.

2. Preserve It Easy

When writing your About web page, don’t use trade jargon and complicated copy. The phrases ought to leap off the web page and encourage your new prospects to take motion. A block of textual content that guests need to learn six occasions to understand will not be going to chop it.

It’s additionally important to take into account your viewers. New guests will doubtless need a easy introduction to your enterprise with out having to learn your whole life story. Finally, take into account what readers might be in search of and make a price proposition with that in thoughts.

After you describe your self and your organization, be sure you add your contact particulars. If a customer has obtained so far as taking a look at your About Us web page, there’s a superb probability they’re pondering of working with you or utilizing your service. Don’t miss that chance to transform them by making them seek for a separate contact web page.

Lastly, don’t neglect a couple of call-to-action (CTA). This vital ingredient can convert guests, making it clear what you need them to do subsequent. Good examples may embody a hyperlink to your on-line retailer, contact data, and social media accounts.

3. Use Partaking Visuals

In case your About Us web page has an aesthetically pleasing design, it may interact guests and encourage them to learn extra. Readers could wrestle to know your story when the content material is poorly laid out with an excessive amount of textual content.

For the reason that human mind can course of photos a lot quicker than phrases, take into account integrating them into your About web page. Even when somebody doesn’t learn the total web page, they’ll view the opposite visible parts to know your enterprise.

Having the appropriate design can keep away from scaring away new guests. Listed below are some nice methods to enhance your About Us web page visuals:

• Be inventive and use unique graphics.
• Select an appropriate coloration scheme.
• Embrace photos and movies.
• Create animations.
• Use readable fonts for accessibility.

Ideally, all vital data ought to be positioned above the fold (or on the highest half of the web page). Nonetheless, you can even information customers to scroll down and skim extra.

Whereas it varies from trade to trade, greater than half of Web looking now takes place on cellular units. So make certain your About Us web page, and your website as an entire, is constructed for cellular first. (Professional tip: use a responsive template)

Then, you’ll be able to examine if a web page is mobile-friendly utilizing Google’s Cell-Pleasant check.

4. Make Certain The Web page Masses Rapidly

Whether or not you run a small enterprise or a big firm, your web site must be quick. This is likely one of the finest practices for enhancing consumer expertise. In case your About web page takes too lengthy to load, customers will doubtless depart your website with out studying its content material.

This, after all, goes for each web page in your website, however your main conversion pages should load as quick as doable. You’ll find out precisely how lengthy a specific web page of your website takes to load with Google’s PageSpeed Insights. This can consider your Core Net Vitals:

 

In the event you obtain a poor rating, there are steps you’ll be able to take to enhance your web page velocity. This speediness is important to maintain guests in your web site and guarantee they return.

45 Nice ‘About Us’ Pages To Encourage You

Understanding the idea is one factor, however what does a terrific About Us web page really appear like? To assist encourage your work, we’ve scoured the Web to search out a number of the finest About Us web page examples on the market.

What’s extra, now we have studied every instance intimately to find what makes them so interesting.

Massive Manufacturers

When cash isn’t any object, you may make a very eye-catching About Us web page that is filled with interactive parts and charming content material. Listed below are some examples from the world’s greatest on-line manufacturers:

1. Nike

What makes this a superb About Us web page?

• On the high of the web page, Nike establishes itself as one of many main manufacturers for every type of athletes. It additionally explains its mission to assist folks attain their full potential in sports activities.
• The web page clearly identifies Nike’s viewers as athletes however stays inclusive by emphasizing that anybody with a physique is an athlete and may benefit from Nike merchandise.

• To interact readers visually, this web page has full-width shifting graphics of athletes competing in numerous methods.
• Beneath the fold are hyperlinks to the newest tales and weblog posts about Nike’s influence on sports activities.

2. Zendesk

What makes this a superb About Us web page?

• Straight away, there’s a brief, concise abstract of Zendesk and what the corporate focuses on.
• The straightforward web page design, daring contrasting coloration scheme, and restricted phrase rely make this About web page readable and comprehensible.
• By explaining how Zendesk invests in communities and promotes range and inclusion, the reader can relate to the model and its ethics.
• Within the backstory of a “zen desk,” the writers embody a bit of little bit of humor. This makes the story extra distinctive and memorable.

3. Etsy

What makes this a superb About Us web page?

• Since Etsy is a inventive market, beginning with the tagline, “Preserve Commerce Human,” is smart. This compelling call-to-action lets readers know the core message of the corporate.
• Within the introduction, this About web page options Etsy’s main guiding rules. If readers have an analogous love of sustainability and creativity, they’ll determine these values right here.
• The web page additionally outlines how Etsy works. With cute and easy animations to information the best way, guests will be taught the advantages of turning into a purchaser or vendor on the platform.

4. Amazon

What makes this a superb About Us web page?

• Not like different manufacturers, Amazon divides its About data into a number of primary pages: Who We Are, What We Do, Our Office, Our Affect, and Our Planet. This format avoids having an excessive amount of data on one web page.
• You’ll discover easy-to-navigate hyperlinks to important details about Amazon’s companies, rules, neighborhood influence, and extra in every tab.
• Utilizing brief paragraphs and hyperlinks to different assets, this About web page neatly summarizes every thing about Amazon.
• As you scroll down the web page, Amazon offers associated articles if you wish to study its hiring practices or firm progress.

5. WordPress.com

What makes this a superb About Us web page?

• To introduce WordPress.com to new guests, this About web page begins with the corporate’s mission assertion.
• The designers use contrasting blue and white backgrounds all through the web page to align with the model’s emblem and enhance readability.
• WordPress.com clearly considers its target market, with frequent calls-to-action to get folks’s web sites on-line.
• The web page additionally explains how WordPress.com helps its customers with numerous, free instruments. Studying this, guests can understand they’ve every thing they should construct a web site instantly.

6. Canva

What makes this a superb About Us web page?

• This About web page is a wonderful instance of a simplistic design. It focuses on visible parts relatively than extreme paragraphs. Though there aren’t many phrases on the web page, they’re descriptive sufficient to encapsulate Canva and its targets.
• It additionally highlights Canva’s reputation, itemizing the variety of designs created with this software program.
• This web page consists of a picture slider of Canva’s model values. The partaking graphics clarify the core concepts that the enterprise stands for.

7. Mailchimp

What makes this a superb About Us web page?

• Regardless of being a giant firm, Mailchimp efficiently manages to keep away from any company tropes. As a substitute, its About Us web page makes you’re feeling such as you’ll be working with a small staff.
• Every part is barely a few paragraphs lengthy. Regardless of having a ton to speak about, Mailchimp understands that the reader solely wants top-level concepts (although you’ll be able to go off and be taught extra, due to pages devoted to the corporate’s tradition and historical past).
• At no level does the web page really feel like a gross sales pitch. It merely pulls you into what Mailchimp stands for and what it represents as an organization.

8. GIPHY

What makes this a superb About Us web page?

• In the event you’ve ever used a Graphics Interchange Format file (aka GIF), then you definitely’re in all probability conscious of GIPHY. Since GIFs are enjoyable, GIPHY made its About web page quirky, partaking, and utterly on level with regards to reflecting the model and its id.
• Plus, it’s accomplished virtually fully utilizing — you guessed it — GIFs. This promotes GIPHY’s merchandise with out together with a tough promote. After seeing the enjoyable GIFs on this web page, guests will be motivated to make use of them.

9. 500px

What makes this a superb About Us web page?

• As an internet community for photographers, you’ll anticipate nice visuals on the 500px About web page, and it doesn’t disappoint — particularly if you happen to occur to be a canine particular person!
• The web page explains what the corporate is and the way it’s dedicated to its prospects, and it’s utterly freed from fluff.
• It clearly describes how photographers can profit from becoming a member of 500px, adopted by a easy call-to-action.

10. X (the web site previously generally known as Twitter)

What makes this a superb About Us web page?

• X’s About web page hits the nail on the top with regards to copy with brevity. It lays out who the corporate is and what it stands for with out an excessive amount of element. You already know exactly what you’ll get from the social community simply by taking a look at its About Us web page.
• It does a superb job of shifting guests down the funnel and getting them to enroll and start utilizing the positioning. X does this partly by pulling trending content material into the web page. This offers a CTA to attempt the platform.

11. LEGO

What makes this a superb About Us web page?

• Whereas LEGO makes toys, the primary pitch of this About Us web page is geared toward mother and father. In spite of everything, they’re those who will (primarily) make buy selections.
• The web page features a one-sentence description of LEGO’s historical past, with hyperlinks for guests to observe in the event that they wish to discover the in depth timeline of the model.
• A map of the world, made fully out of LEGO bricks, illustrates the worldwide attain of the model in a colourful and enjoyable approach.

12. Uber

What makes this a superb About Us web page?

• Like different firms, Uber highlights its mission assertion on its About web page. This consists of an emotional enchantment, explaining that the primary aim is to provide folks the liberty to go wherever they need.
• Uber additionally features a image of its CEO and a private letter from him. By having a call-to-action button, this part motivates guests to learn in regards to the firm’s historical past, achievements, and plans.
• As Uber is a transportation model based mostly round automotive journey. Potential prospects could have questions in regards to the firm’s sustainability, so Uber offers details about its aim to develop into absolutely electrical.

13. Wendy’s

What makes this a superb About Us web page?

• Wendy’s could also be a preferred quick meals model, however that doesn’t imply folks know its historical past. To resolve this drawback, this About web page hyperlinks to details about the founder, Dave Thomas, and the inspiration of Wendy’s.
• It additionally emphasizes Wendy’s targets to serve contemporary meals and make each buyer really feel at house.
• Some guests could wish to begin working with the corporate. Due to this fact, Wendy’s offers particulars about investing and franchising.

14. Eventbrite

What makes this a superb About Us web page?

• That includes a picture of a band performing, the Eventbrite About Us web page focuses on its area of interest viewers. If somebody needs to expertise reside performances, they’ll instantly know that this firm focuses on that space.
• After explaining what Eventbrite is, the web page additional discusses what you’ll be able to anticipate from this platform. Whether or not you wish to go to a music competition, fundraiser, or marathon, you will discover tickets with Eventbrite.
• Plus, this web page tells guests how profitable the corporate has been in earlier years. It explains Eventbrite’s achievements, in addition to a excessive stage of buyer satisfaction.

15. HubSpot

What makes this a superb About Us web page?

• HubSpot’s About web page has a easy however efficient format, explaining the corporate’s story, mission, and historical past.
• Together with a written story of how HubSpot was based, there’s a video that includes its CEO. This makes the story extra private since you’ll be able to hear it straight from the founder.
• As a substitute of getting blocks of textual content, it lays out HubSpot’s historical past, level by level, in a picture slider. Guests can navigate via the enterprise’s preliminary targets, enhancements, and successes.

16. Spotify

What makes this a superb About Us web page?

• Though this About Us web page doesn’t embody photos, it simplifies the textual content and consists of solely needed data. Plus, headings successfully separate every part in an easy-to-understand approach.
• This web page isn’t very lengthy, thereby avoiding the necessity to scroll to the underside of the web page to search out particular particulars in regards to the firm.
• The straightforward black-and-white coloration scheme offers most readability. With further hyperlinks in shiny inexperienced, guests can simply navigate throughout Spotify’s web site to find customer support, promoting data, or employment purposes.

17. IBM

What makes this a superb About Us web page?

• Despite being an enormous firm with many various departments and merchandise, IBM’s About web page doesn’t really feel cluttered.
• A menu of fast entry hyperlinks permits guests to search out the elements that almost all curiosity them, and the web page begins with a brief mission assertion, quoted straight from the CEO.
• Tab-based navigation permits IBM to introduce the a number of sides of the enterprise, with out making the web page too prolonged. Guests may discover the in depth historical past of this tech model via an interactive timeline. These options create a superb consumer expertise.

18. FedEx

What makes this a superb About Us web page?

• Reasonably than forcing guests to learn reams of textual content, FedEx has created an About Us web page that hyperlinks to a number of associated assets. These are organized underneath three key headings: Who we’re, What we worth, and How we give again.
• Together with the standard About content material, FedEx offers fast hyperlinks to different vital details about the corporate, together with careers, information, and investor relations.
• On the backside of the web page, guests may take a look at the corporate weblog and entry important contact data. It’s virtually like a touchdown web page for the entire firm.

19. Colgate-Palmolive

What makes this a superb About Us web page?

• The very first thing you discover about this Who we’re web page is the array of faces on show. The header accommodates a number of high-quality photographs of people at work, together with a gaggle worker picture. Immediately, guests are studying one thing in regards to the folks behind the corporate.
• A quote from the CEO welcomes guests, as in the event that they have been arriving in particular person. There’s a hyperlink to a full-length letter right here, as effectively.
• One fascinating part highlights the highest three firm values, every with a brief paragraph for further element. In case you are studying about Colgate-Palmolive for the primary time, this part would provide help to to know the enterprise.

20. Moz

What makes this a superb About Us web page?

• After an preliminary assertion about firm values, this About Us web page is formatted like one huge story, damaged up into tiny chapters.
• The primary part talks in regards to the origin of the enterprise, with a portrait of one of many co-founders. Immediately, that is constructing a human connection.
• The next sections present a timeline of the enterprise up till the current. Every half is just a few sentences, that means you don’t need to wade via lengthy paragraphs to observe alongside.
• On the backside of the web page, there’s a CTA that hyperlinks to Moz’s present choices. This offers a neat conclusion to the timeline, whereas guiding guests towards the cash.

Small And Medium-Sized Manufacturers

The companies talked about above are all within the elite class, with hundreds of employees and loads of model recognition.

Beneath this stage, you will discover a wide range of companies that aren’t fairly on the identical stage, however nonetheless doing very effectively. Listed below are some instance About pages that completely go well with a medium-sized firm:

21. Barkbox

What makes this a superb About Us web page?

• Since Barkbox offers month-to-month subscription packing containers to pet homeowners, it is smart to make use of enjoyable, cute photos of canines on its About web page.
• Although the web page doesn’t clarify the corporate’s historical past, its mission assertion to, “Make canines as comfortable as they make us,” lets you understand precisely what Barkbox units out to do. Plus, it resonates with canine homeowners on a private stage.
• As you scroll, you’ll see completely different sections for every Barkbox subscription. This format prevents guests from having to navigate to a separate web page.

22. Chime

What makes this a superb About Us web page?

• Chime takes a extra simplistic strategy, explaining its historical past, mission, and values with out fancy graphics. For the reason that viewers will doubtless be folks in search of a brand new financial institution, it is smart to maintain issues easy.
• Straight away, readers can find out how Chime differentiates itself from its opponents. Chime presents itself as a superb different to different well-known banks as a result of it doesn’t have normal banking charges.
• This About web page emphasizes the advantages of utilizing a smaller financial institution by that includes the Chime management staff and firm tradition. When guests see that workers are comfortable and content material, they assume they’ll even be handled effectively.

23. Allbirds

What makes this a superb About Us web page?

• With a looped video of sheep working throughout a phenomenal panorama, the Allbirds About web page instantly shows its sustainable values. Including the tagline, “Mom Nature Made Us Do It,” summarizes the corporate’s aim to work with nature relatively than exploit it.
• There’s a image of the founders and a brief and private story about how they began Allbirds.
• Together with an animated graphic of Allbirds sneakers, this About web page states what makes this product distinctive. Any reader who needs easy, snug, sustainable sneakers can profit from ordering a pair.

24. ToyFight

What makes this a superb About Us web page?

• As a inventive design company, ToyFight avoids utilizing a typical, boring About web page with blocks of textual content. As a substitute, it options partaking graphics that transfer as you scroll down the web page. Mirroring the corporate’s identify, you’ll see two preventing toys that improve the studying expertise.
• When describing the founders of ToyFight, they’re portrayed as deconstructed motion figures. This textual content offers the web page a lighthearted and foolish really feel. They’re even given enjoyable names comparable to, “Beardless surprise” and “Napoleon complicated,” to make readers chortle.

25. Yellow Leaf Hammocks

What makes this a superb About Us web page?

• Not like another firms, Yellow Leaf Hammocks tells an fascinating story about its manufacturing course of. Describing how every hammock is handwoven by ladies within the Mlabri Tribe provides robust emotional enchantment.
• Yellow Leaf Hammocks encourages readers to consider the place merchandise come from. It helps paying weavers a good wage, empowering ladies with monetary independence.
• As you scroll down the web page, you’ll be able to even see footage of the weavers and skim their tales. These parts can encourage readers to consider in and help a superb trigger.

26. Chattanooga Renaissance Fund

What makes this a superb About Us web page?

• This About Us web page begins with a historic overview of Chattanooga and the way it’s a hub for entrepreneurs. Then, it explains how the Chattanooga Renaissance Fund fills a necessity on this neighborhood.
• Guests can examine the primary members and their roles within the Chattanooga Renaissance Fund.
• It additionally describes how this fund may also help particular person readers. Whether or not somebody is taking a look at this website as an investor, a 3rd get together, or a startup, they’ll consider how the Chattanooga Renaissance Fund can help their concepts.

27. Purple, Rock, Scissors

What makes this a superb About Us web page?

• Since Purple, Rock, Scissors is a inventive company specializing in know-how, it wouldn’t make sense to have a boring About Us web page. There are partaking visuals, together with movement graphics, to spotlight the company’s expertise.
• In a one-minute video, this firm shows rapidly shifting animations that completely encapsulate a variety of inventive skills.
• Purple, Rock, Scissors highlights its earlier work expertise by together with a case research. This may also help potential purchasers resolve if this firm is the appropriate match for his or her wants.

28. Hydrant

What makes this a superb About Us web page?

• After a quick introduction to the corporate, Hydrant explains the primary drawback that it makes an attempt to unravel.
• Guests can see Hydrant packs and their numerous flavors in all the photographs. Plus, if you happen to click on on one of many photos, you’ll be able to instantly add the product to your cart.
• The founders suggest their favourite Hydrant packs, giving a private contact to the corporate.
• On the backside of the web page, you’ll be able to learn optimistic opinions from different prospects. These real-life testimonials can inspire guests to purchase a Hydrant pack.

29. Wheel

What makes this a superb About Us web page?

• On the high of the web page, the primary tagline, “Placing nice care inside everybody’s attain,” is highlighted in daring inexperienced. This coloration attracts the attention and lets readers know the way devoted Wheel is to creating healthcare accessible.
• Dividing every part by completely different colours, Wheel makes its About web page readable and straightforward to observe.
• Reasonably than that includes large blocks of textual content, this healthcare firm summarizes its imaginative and prescient, function, and story briefly paragraphs.

30. Brady

What makes this a superb About Us web page?

• The About web page for Brady begins off by displaying an impactful model tagline, and a picture of the seven-time Tremendous Bowl winner behind this enterprise — a recognizable face that immediately builds belief with sports activities followers.
• It follows up with a brief conception story in regards to the model, with a point out of all three founders and their respective experience.
• The design of the web page is clear and uncluttered, with visually placing black-and-white photos and loads of white house.

31. Wild One

What makes this a superb About Us web page?

• The About web page for this pet equipment model accommodates loads of content material, however it’s damaged down into bitesize sections.
• The highest part offers a neat abstract of the model, together with a mission assertion, an outline of the sort of merchandise they create, and the kind of folks for whom these merchandise are made.
• In later sections, you study Wild One’s distinctive strategy to product design.
• Every part consists of an eye catching picture that illustrates the target market for this model.

32. TalEx

What makes this a superb About Us web page?

• For a begin, this HR enterprise makes use of “Our Story” because the headline relatively than “About Us.” This instantly places guests in the appropriate mind-set for studying extra.
• Subsequent, TalEx offers a one-sentence description of the corporate mission. If guests wish to be taught extra, they’ll scroll down and get the total backstory of the model.
• The content material consists of hyperlinks for extra details about the co-founders, and loads of figures to again up the credibility of the enterprise, together with income and workforce statistics.

34. Wild Fork

What makes this a superb About Us web page?

• With an autoplay video on the high of the web page, Wild Fork grabs the eye of tourists with a slick, visually engaging promo earlier than diving into the small print. The showreel accommodates loads of photographs of prime cuts, together with some scorching steak.
• Beneath this, a menu offers fast entry to the varied sections of the About web page, whereas additionally highlighting the important thing options of this model.
• Additional down the web page, guests get an in depth description of how Wild Fork sources and delivers contemporary meat, together with sections on comfort, supply, and sustainability.

35. Athletic Greens

What makes this a superb About Us web page?

• This complement maker hits guests with its mission assertion immediately. It spans practically the total width of the web page, written in a big but stylish font.
• The remainder of the web page is damaged into three concise sections, which summarize the primary worth proposition of the model. If guests wish to be taught extra, they’ll click on a hyperlink to the related net web page.
• Photos again up the copywriting, and your complete web page sticks to model colours — even when highlighting the logos of accomplice organizations.

36. LiveAgent

What makes this a superb About Us web page?

• This About web page does a very nice job of summing up a 15-year-old firm in only a few paragraphs. Daring headers assist to interrupt up the textual content, and photographs of the co-founders add a human contact.
• Hyperlinks inside the textual content give guests the chance to dive deeper, and there’s a menu slightly below the header that gives entry to different firm pages.
• The corporate introduction consists of social proof within the type of the variety of customers and companies served. The situation of the corporate additionally will get a point out; this small addition can construct a number of belief with potential prospects.

37. Chubbies

What makes this a superb About Us web page?

• In a single brief paragraph, the About web page of Chubbies explains precisely what this model is all about. Reasonably than diving into the manufacturing course of or historical past of the corporate, the copy talks in regards to the precise second and temper that the model was made for.
• guests can scroll all the way down to see an entire backstory, accompanied by daring product photographs. Every little thing in regards to the content material screams “enjoyable.”
• The web page additionally highlights 5 core values, introduces the employees in an enormous staff picture, and directs guests to the e-commerce facet of the web site.

38. Caraway

What makes this a superb About Us web page?

• As a place to begin, Caraway’s Our Story web page is a phenomenal instance of net design. It options numerous animations to catch the attention, and huge blocks of complementary colours that match the varied shades of cookware made by this model.
• Many of the web page is devoted to the worth proposition of Caraway merchandise, with a complete part devoted to sustainability. Guests who scan via this part see a promo video alongside, which highlights the standard and aesthetic enchantment of the cookware.
• Each new thought on the web page is highlighted with an icon. This helps guests who wish to scan the web page or deal with specific sections.

39. VineHealth 

What makes this a superb About Us web page?

• The primary content material of this About web page is a private letter, written by a co-founder of the corporate. It explains the motive behind forming the corporate, and the values of the enterprise right now. Given the delicate nature of well being tech, this can be a nice method to make an app really feel extra reliable.
• Portraits of the 2 co-founders put a face to the enterprise, together with a number of “affected person advisors.” Every particular person has their very own quote, sharing how VineHealth helped them. It’s highly effective social proof.
• Elsewhere on the web page, guests can be taught in regards to the rules and frameworks behind the know-how. Such a transparency often earns extra belief.

40. 6am Metropolis

What makes this a superb About Us web page?

• As a regional information community, 6am Metropolis illustrates that it’s “native in every single place” by displaying a giant map of the U.S. with coloured dots exhibiting each department of the enterprise. Guests will mechanically begin in search of their nearest workplace.
• The 5 core values of the enterprise get high billing, with huge fonts and key phrases underlined. Phrases like “PRIDE IN PLACE” and “RESPONDING” are certain to get the eye of potential readers.
• Additional down the web page, 6am Metropolis presents the corporate’s “model anthem.” This can be a sort of manifesto, which helps guests to know what the corporate represents on a deeper stage. Information is all about belief, so this can be a sensible transfer.

41. Dave

What makes this a superb About Us web page?

• Because of a extremely visible format, the written content material on Dave’s About web page could be very simple to learn. It virtually looks like flicking via Instagram tales.
• Despite this, the written copy tells a narrative. It talks about why Dave (a banking app) was based and who it may assist.
• Strains like, “Combating for the underdog,” reinforce a way that this firm is on the facet of its prospects. These mission statements are adopted up with key figures that show why the product is required.

42. RXBAR

What makes this a superb About Us web page?

• The content material on RXBAR’s About Us web page takes us again to the time when the corporate was based. In a number of brief paragraphs, guests can study what the founders got down to obtain, and the way they began — making protein bars in their very own kitchen.
• Guests additionally be taught in regards to the founders via some very sincere copy: “Beginning a enterprise along with your finest buddy is nice. It’s additionally actually difficult.”
• A slideshow additional down the web page acts as an organization picture album, and the pictures present how the founders grew up collectively. It’s a really human story that ought to soften the hearts of even probably the most skeptical prospects.

43. Superfluous

What makes this a superb About Us web page?

• Being a small design studio, Superfluous is all in regards to the two founders of the enterprise. The Profile web page displays this, with an entire bio for every accomplice.
• These introductions learn like excerpts from {a magazine}, full with profile footage. It’s a enjoyable approach for the pair to introduce themselves to potential prospects.
• Beneath every bio, the social media hyperlinks for the founders are listed. This can make it simple for guests to succeed in out and have interaction with the enterprise.

44. 3DLOOK

What makes this a superb About Us web page?

• This specific About Us web page template delivers a number of data on the outset. After a quick written introduction to this physique scanning startup, guests get to have a look at a giant staff picture and a few key stats in regards to the firm.
• The sections for Our Mission and Our Imaginative and prescient are restricted to at least one sentence, making them very fast to soak up.
• Different sections embody a letter from the CEO, a video promo for the product, a full Meet the Group space, and an array of accolades.

45. Mr. President

What makes this a superb About Us web page?

• The About web page of this inventive company makes use of very conversational language to explain what potential purchasers can anticipate in working with Mr. President.
• A slideshow of photos exhibits the staff at work (and play), offering an extra glimpse of future enterprise relations.
• On the backside of the web page, notable previous purchasers are displayed in a gallery of logos, offering highly effective social proof. Making every icon monotone helps to keep up a clear design all through the web page.

Inform Your Story With An ‘About Us’ Web page

As you might need seen, there’s nobody method to design an efficient About Us web page. Relying in your targets, the web page will be informal and enjoyable, informational and centered, or a mix. Finally, an About Us web page is a mirrored image of your model, serving to customers to really feel a bit of bit nearer to your organization — in addition to to the folks behind it.

To evaluate, right here’s how one can construct an efficient About Us web page:

1. Inform a narrative.
2. Preserve issues easy.
3. Use partaking visuals.
4. Be certain that the web page hundreds rapidly.

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