Forty % of individuals reply higher to visible data than plain textual content.

What does that imply to your gross sales pitch deck? One, you possibly can’t depend on textual content and bullet factors to get your data throughout, and two, crafting a narrative is one of the simplest ways to get and maintain the eye of your prospects.

Folks love tales. They assist us see issues in a brand new mild and join with others. 

If you happen to can spin a narrative to your prospects about what’s modified of their world, inflicting them to acknowledge themselves and uncover the basis of their issues, you’ll discover that profitable gross sales will likely be rather a lot simpler.

Solely then must you place your services or products as the answer.

This text exhibits you easy methods to construct a gross sales pitch deck utilizing the client’s journey and a compelling story as a substitute of crafting your pitch round your product. We’ll additionally embody some examples of killer gross sales pitch decks for inspiration!

Construct a Gross sales Pitch Deck

Consider a gross sales pitch deck as a presentation.

Your presentation ought to reply two questions: What are you providing? And why ought to they care?

The goal is to align together with your prospect’s worldview and create worth. If you join and describe what’s modified of their world, you have interaction them in a dialog. You will need to assist prospects see the worth of your product and that the end result will likely be price it.

Your gross sales deck doesn’t have to be flashy. The examples we’ll present you later show that. Very similar to a reasonably web site that doesn’t assist your buyer see themselves utilizing and succeeding together with your product, a nice-looking pitch deck is simply that; nice-looking.

As an alternative, your pitch deck needs to be interactive. If individuals love tales, they love being the hero in your story much more.

Each pitch deck ought to embody the next parts:

• Why the shopper wants to alter
• The longer term state they want
• The best way to construct the longer term state
• The Funding they’ll make
• Why Us

Let’s break down every ingredient so you possibly can confidently create a gross sales pitch deck that may shut any deal.

1. Why the Consumer Must Change

You first want to supply the story of why your shopper wants to alter. Typically shoppers don’t perceive what their drawback is or why they’re struggling within the first place. They could expertise signs of an issue, however if that had been sufficient to compel change, you wouldn’t want a gross sales pitch.

Creating worth is exhibiting that you just perceive your shopper’s world and telling them what’s modified. In case your story resonates with them and will get them to acknowledge their new actuality and its affect on their outcomes, you possibly can assist create a paradigm shift.

When you’ve named the shift of their world, you possibly can tie their ache factors collectively after which create massive stakes and urgency to your answer. You should definitely use information and imagery to create a visible illustration.

PRO TIP: Don’t speak about your self or your organization but!

2. The Future State They Want

To hone in on the affect of what’s taking place of their world, level to the potential future your prospect may have. If you trace at an answer that strikes them away from ache and nearer to the promised land, they’ll be ready so that you can inform them how.

You don’t need to convey too many numbers into play right here, however embody sufficient to resonate. Quantifiable impacts are convincing, however patrons purchase with their coronary heart in addition to their head.

Bear in mind you’re pitching a end result, not your services or products. The extra you speak about their wants, the extra patrons will discover your pitch compelling. By exhibiting them a glimpse of their future state, they’ll be leaning ahead with intrigue, not slouching of their seat. 

3. The best way to Construct the Future State

When you present them a glimpse of the longer term, they’ll be prepared to listen to how they will get there. Naturally, you need to present them your answer, however as a substitute of what, present them how. Describe how your answer works and present your prospect the way it will present them with the instruments they should change.

Increase the stakes by telling them why they should change now. What are the implications in the event that they don’t? What do they stand to lose? Serving to them uncover why they should change creates worth and builds belief.

RELATED READ: Belief-Primarily based Relationship Promoting Instance

One other option to create worth is to indicate how the method you’re describing has labored earlier than. Describe the method and end result, then present a testimonial from an current shopper with compelling metrics.

4. The Funding They’ll Make

That is the place you pitch your answer, and your prospect discovers what they’ll want to take a position. You’ve already described the advantages and the potential future state. Now you can speak about options and match your product to the story.

Deal with your prospect because the hero. They’re Luke Skywalker, and you might be Obi-Wan, guiding them to victory over the Empire. Why will your answer get your prospect to the promised land? How does it stand out from different options?

You’ll have fewer objections to subject if prospects see the worth in your product and the way it will remodel their lives.

5. Why Us

Lastly, you possibly can speak about your self! If you happen to’ve adopted the steps above, you’ll have created worth, constructed belief, and positioned your self as a information worthy of following. You possibly can’t tie your organization to the shopper’s outcomes with no’ Why Us’ slide.

You need to present the prospect that you’ve the assets and expertise to information them by their journey.

A good suggestion right here is to make use of mockups of your product in motion and present social proof. Tying options to testimonials gives tangible proof that your answer works. Interplay is crucial all through the gross sales pitch presentation however particularly now.

Attempt to deal with reservations earlier than they give you social proof and testimonials (particularly from individuals who have succeeded together with your product and are just like the prospect).

3 Killer Gross sales Pitch Decks

Zoura

Zoura is a SaaS platform for subscription billing. Their pitch deck options 5 parts that create a journey.

1. Title the change on the earth (we now reside in a subscription economic system)
2. Present who will win and who will lose (should you change, you’ll win)
3. Describe the promised land (what their prospect will obtain)
4. Introduce options (the instruments the hero makes use of to achieve the promised land)
5. Current proof (why us)

What can you’re taking from this deck? Take a look at how they inform the story of the hero and the information after they set the scene. It’s similar to what I’ve talked about above.

Dropbox

Dropbox is a cloud-based file-hosting service. You possibly can retailer recordsdata on-line and sync them throughout all of your gadgets. As a result of they’re within the cloud, anybody can entry them.

The Dropbox deck makes use of extra textual content however nonetheless follows the identical rules. It begins by saying, “Storage is a large number.” They then speak about why storage being a large number is an issue and latch on to groups missing the power to collaborate.

I just like the language they use subsequent. “In an ideal world…” They’re setting the scene and guiding prospects to the promised land. In addition they embody a demo earlier than creating urgency.

LeadCrunch

The longer term is AI. And LeadCrunch is aware of it. The scene they set with their deck creates intrigue, “We now reside in a world of prediction and personalization.” It’s onerous to disagree. Pulling in Amazon, Google, and Fb as examples was an awesome play.

They then present how B2B corporations can establish potential prospects and curate them into advertising and marketing or sales-qualified leads. I like this picture as a visible and enjoyable illustration of their product.

Picture Supply

How To Construct a Gross sales Pitch Deck: Constructing is Simply the Starting

Each instance above begins by setting the scene and the issues that come up from the altering panorama. With this strategy, you instantly place your self as somebody who understands what’s taking place in your shopper’s world.

Creating worth, constructing belief, and positioning your product as the answer to your shopper’s wants in a short while is an artwork kind. Following the steps outlined above ought to assist your pitch run easily.

But it surely’s just the start! The gross sales pitch deck helps create worth, however you’ve now bought to nurture your prospects till you shut the deal.

A part of an awesome pitch deck is having confidence, and confidence extends to closing offers. First, you want the mindset, talent set, methods, and ways to win gross sales now.

You will get all these and provides your self extra possibilities to succeed by downloading the Gross sales Hustler Information! Test it out now and begin crushing your gross sales targets.