Simply since you begin a enterprise doesn’t imply you robotically inherit the boldness and swagger paraded by entrepreneurs on social media. It might probably take time to imagine in your self, your product, and your model.

If you happen to’re struggling to take care of wholesome habits or missing the tenacity to deal with the subsequent problem in your corporation, there’s hope. Via boldness, you possibly can discover ways to develop your corporation with out regrets, in addition to develop your individual private power as an entrepreneur.

Jennifer Cohen’s constructed a enterprise across the energy of boldness. She is an entrepreneur, model builder, podcaster, creator, and educator. She’s written three books within the health, wellness, and wholesome habits house and labored with world-famous clientele that has included Hollywood celebrities, Olympic athletes, blockbuster recording artists, prime CEOs, and extra.

She has bought corporations for tens of millions of {dollars}, appeared on main community exhibits, and based and hosts the top-rated Habits & Hustle podcast. Cohen can also be an in-demand motivational speaker for a spread of corporations in addition to enterprise colleges, and her TEDx speak has greater than 5 million views on YouTube.

Boldness is an typically misunderstood idea, and in her new e-book, Greater, Higher, Bolder, Cohen breaks down her unmatched life expertise into sensible steps everybody can study to unlock the life you need that’s hiding in plain sight.

Q&A with Jennifer Cohen

We caught up with Cohen about her new e-book and the brand-building methods she’s discovered all through her profession.

Q: What’s one factor you’ve completed this week that helped your corporation?

A: Say no to pointless conferences. So typically, we really feel like we have now to say sure to the whole lot, however what we don’t do sufficient of is say no. If you say no to 1 factor, you might be really saying sure and making house for one thing else. Priorities are essential. Worth your time and solely say sure to what you are feeling is in keeping with your present priorities.

Q: What challenges in your corporation are you trying ahead to tackling in 2023?

A: Streamlining my workflows for greater productiveness and effectivity in all of my tasks is a major objective of 2023. “Delegate to raise” is my mantra going into the brand new 12 months.

Q: There’s this debate within the entrepreneurial group about work/life steadiness and whether or not it’s potential once you’re constructing a enterprise from scratch. What’s your recommendation for early-stage founders struggling to steadiness private {and professional} well being?

A: Don’t. You have to go all in on no matter you are attempting to construct with focus and boldness. The thought of labor/life steadiness is for these with a 9-5, not entrepreneurs.

Q: You constructed a number of companies round a model. Now, you’re constructing a enterprise round your private model. What are the variations between the 2 methods to develop a enterprise?

A: They’re extra comparable than individuals may notice. Quickly each enterprise can be fueled or failed by the content material they do or don’t create.

Q: You’ve efficiently bought bodily, digital, and mental merchandise. What methods have labored for you throughout your profession to inspire an viewers to purchase?

A: Constructing a group is likely one of the greatest methods you possibly can promote any product. A podcast viewers converts so properly purely as a result of your viewers feels as if they’re your pals, that they know you and are part of your group.

Q: The web well being and wellness trade skyrocketed within the final couple of years for apparent causes. How do you preserve belief along with your viewers understanding there are such a lot of differing opinions only a swipe or click on away?

A: My viewers has been with me for years, they usually know my experience and expertise within the house. Additionally they know that I’m consistently studying and staying updated on the most recent science progress, and discoveries in well being, health, and wellness.

It’s vital to maintain an open thoughts to studying and rising, irrespective of how established you might be in your area.

Q: Your TED speak on boldness from 2019 has shut to five million views. What modified after that speak?

A: It positively led to extra talking engagements and a newfound sense of confidence on the stage.

Q: You’ve talked about “boldness” as a talent you possibly can observe. How can a founder train boldness of their enterprise?

A: All the time advocate for your self, what you need and what you already know your corporation wants. In moments the place you are feeling your self acquiescing to no matter is introduced to you, however you already know you want to communicate up, do it.

Q: What motivated you to start out your podcast Habits and Hustle? What did it really feel like being “on the opposite facet of the mic” interviewing celebrities, well being icons, and enterprise homeowners?

A: Success might be instantly attributed to day by day habits. I’ve at all times been interested by what day by day habits probably the most profitable entrepreneurs possess, so it was a pure transition to the idea of my podcast. I additionally wished a strategy to give again to my viewers, and I couldn’t consider something higher than offering them useful recommendation, information, and knowledge from those who have dominated of their respective industries.

Q: In your new e-book, Greater, Higher, Bolder, you share case research of boldness in motion. What’s probably the most unlikely story of boldness that you simply included within the e-book?

A: How getting the fallacious electronic mail modified the trajectory of my profession.

You by no means know what alternatives can come from supposed errors.

Q: Failure is one other in-vogue matter for startups and entrepreneurs. Whereas, looking back, failure can appear to be factor, how do you cope with the ache of failure within the second?

A: It may be onerous to cope with failure momentarily, however dwelling on something is a waste of time.

Q: Have you ever at all times identified what you wished in enterprise? Or have there been occasions once you’ve misplaced monitor of your imaginative and prescient?

A: Being an entrepreneur has at all times been in my DNA.

Q: You’ve labored carefully with profitable individuals, from athletes to enterprise leaders to celebrities. How do you suppose they maintain success?

A: Sustaining wholesome day by day habits is, indubitably, the important thing to sustaining success. Habits are the constructing blocks to getting the life you need to dwell.

Q: What does success seem like for Jen Cohen?

A: To me, it’s all about residing a wealthy life, and I don’t imply financially wealthy. I imply wealthy with which means, experiences, reminiscences, family members, and true achievement. That’s my thought of success.

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