Within the eCommerce world, your web site uptime could make or break your online business. After consecutive downtime incidents, Túlio and Eric have been in search of an online host that would hold their on-line retailer up 24/7 – regardless of how large the site visitors will get. Uncover how migrating to Hostinger has improved their web site efficiency, reliability, and buyer expertise.

Background

Cinq Galerie is a São Paulo-based on-line vogue retailer by Túlio Herani and Eric Henrique. Impressed by Túlio’s expertise within the US, the corporate sells clothes objects from choose modern and streetwear manufacturers in Brazil.

As an business newcomer, Cinq Galerie goals to supply a brand-new on-line purchasing expertise for model fanatics within the nation.

Challenges

Since Cinq Galerie is completely obtainable on-line, having a highly-functional and well-designed web site is essential for Túlio and Eric.

“When customers land on our web site, we wish them to really feel like they’re in a bodily retailer. That’s why we deal with enhancing our person expertise and fixing our clients’ issues. Most of our rivals lack this facet,” mentioned Eric.

Initially, Túlio and Eric employed an online developer who constructed their on-line retailer on WordPress. It was hosted on a neighborhood internet hosting supplier for the primary six months.

Sadly, points arose instantly. The net host’s server efficiency proved unreliable, particularly throughout peak site visitors hours.

“Our on-line retailer took greater than six seconds to load. Worse, our website would crash each time we launched a marketing campaign due to elevated site visitors, taking us multiple and a half hours to revive it. We have been flooded with buyer complaints.” they shared.

They bumped into issues when updating their web site, too. “WordPress would go offline if we uploaded new merchandise or pictures in bulk. Altering costs for every merchandise additionally took us a very long time,” Eric commented.

Cinq Galerie wanted to develop, however the internet host was holding it again. And with Black Friday arising, Túlio and Eric needed to act shortly.

Resolution

When Túlio and Eric considered various internet hosting options, Hostinger was one of many first names that got here to their minds. That they had as soon as taken a internet improvement course and bought a plan to host their mission on the time.

Recalling their optimistic expertise, they determined to get a Enterprise WordPress plan and migrate their web site there. It provides as much as 200 GB SSD storage and limitless bandwidth – excellent for a small to medium-sized on-line enterprise.

With the assistance of Hostinger’s international Buyer Success staff, the net retailer was transferred easily.

Seeing this success, Cinq Galerie launched over 9 gross sales campaigns again to again in December. The web site by no means went offline as soon as.

The back-end WordPress person expertise additionally considerably improved.

With Hostinger’s 99.9% uptime assure, purchasers can relaxation assured their web sites will all the time be up and operating, even throughout site visitors spikes. We all the time let clients know when there’s upcoming upkeep, and so they can try our methods’ statuses for extra info.

Moreover, our internet hosting plans are powered by the LiteSpeed Net Server. Our pace comparability checks have confirmed it to be the quickest out of all the favored servers within the business. Activating the built-in LiteSpeed Cache plugin could make your WordPress website rating 100% on Google’s PageSpeed Insights.

As we speak, Túlio and Eric handle the net retailer on their very own, saving them cash on improvement companies.

“If we may return in time, we’d fairly create the web site ourselves. Hiring a developer wasn’t one of the best funding for us. As we speak, you may construct a web based retailer for lower than $200 (R$1000) and search for on-line tutorials that can assist you out. Again within the day, you wanted greater than $20,000 (R$100,000) to construct a brick-and-mortar enterprise,” mentioned Túlio.

Eric cited Hostinger Tutorials as one of many platforms that helped him construct Cinq Galerie. It covers the whole lot from constructing a web site and advertising and marketing your online business to fixing errors.

Now that their web site efficiency is secure and so they have full management over their retailer, Túlio and Eric can deal with operating their enterprise and providing one of the best service for his or her consumers. “Success for us is to make gross sales on daily basis and create the net purchasing expertise so gratifying that our clients all the time wish to come again.”

What’s Subsequent?

“The second we migrated to Hostinger, our web site by no means went down, and all our issues have been solved. We’re very pleased with the companies,” mentioned Túlio.

When requested about their future plans, Túlio and Eric aspire to take their enterprise to the subsequent stage. “We wish Cinq Galerie to turn out to be Brazil’s number-one vogue inspiration and go-to on-line clothes retailer. Having a dependable web site is a should to succeed in your complete nation.”

And Hostinger might be in each step of their technique to make that occur.