For those who’ve ever watched a James Bond movie – from Dr. No to No Time to Die – you’ll have observed “EON Productions” within the credit. “EON” stands for “The whole lot or Nothing” – a phrase that would simply as properly apply to the Status Group, one among India’s main actual property builders.

To get a way of simply how giant the corporate looms, simply look to the skies. The subsequent time you’re in Bangalore or Mumbai (or Hyderabad, or Calicut, or Chennai for that matter), chances are high you’ll see one among their landmark buildings actually towering over the city panorama.

However the firm’s stature isn’t only a query of top. From futuristic city malls to sedate lakeside villas to sprawling luxurious resorts, Status’s tasks cowl actually a whole lot of thousands and thousands of sq. ft of Indian land – 170 million accomplished up to now with one other 170 million underway.

The candy odor of extra

What’s extra, the Status title isn’t simply aspirational; it’s descriptive. Luxurious, exclusivity, and high quality are the frequent denominators of the conglomerate’s twenty distinct manufacturers, which vary from actual property to hospitality (inns and resorts) to inside design to males’s vogue.

Backside line: all of it provides as much as greater than ~130 billion Rupees ($1.6 billion) in annual gross sales.

With all these large numbers you is perhaps tempted to assume that the important thing to Status’s success is extra, however that might not be true. In reality, one of the vital spectacular numbers that mark this firm’s outstanding monitor document of steady development and enchancment is. . . zero. Sure, you learn that proper. Zero, as in nothing, and meaning all the things to them.

Let me clarify.

An excessive amount of, too quick, however nonetheless too gradual

So, the extra it grew, the extra Status needed to wrestle with a number of inefficiencies of their interactions with clients. Vital communications resembling sending account statements, cost reminders, and different time-sensitive notifications needed to be managed manually by way of a wide range of legacy methods together with electronic mail, snail mail, and so forth, often taking two to 3 days to finish. For Status and its clients, that wasn’t adequate.

The corporate wanted to streamline and velocity up the communication cycle and to automate the numerous repetitive duties concerned within the real-estate gross sales and rental cycles, eliminating paperwork and lowering the danger of errors related to guide processes.

Thus, to attenuate delayed funds from clients, Status Estates automated account statements and due cost notifications, relieving their staff of the burden of getting to handle a number of interactions manually.

When nothing is all the things

Status was already working a lot of its enterprise operations on SAP S/4HANA ERP platform, so it was solely pure for them to show once more to SAP for an answer that would combine seamlessly with their present methods. And SAP delivered within the type of SAP BTP (Enterprise Expertise Platform), which brings collectively information and analytics, synthetic intelligence, software improvement, automation, and integration right into a single unified surroundings within the cloud.

The brand new system, carried out in a matter of months, delivered a right away return on funding – automating repetitive duties, enhancing operational effectivity and compliance – drastically lowering cycle occasions, and lowering the variety of guide communications with clients to… you guessed it, zero!

Because of the brand new Enterprise Expertise Platform, buyer communication administration is completely dealt with by Unattended BOT. Buyer onboarding and grievance administration course of for all clients is totally automated by the BTP buyer portal. All buyer documentation and cost choices are actually out there for Status clients on-line.

The ability of zero

Buyer interactions that used to take a median of two to 3 days now take… oh, about 5 minutes. In enterprise phrases, that’s roughly the velocity of sunshine. If it’s not precisely zero, it’s fairly darn shut.

Final yr (FY23) the corporate noticed a year-on-year product sales enhance of 25%, attaining its highest ever Gross sales figures.

So clearly, the ability of zero is actual: it frees up time and assets for significant, high quality interactions that add worth for patrons. And this, in flip, creates worth for Status when it comes to greater Gross sales at this time and better buyer satisfaction and loyalty tomorrow

Extra has been a profitable system for Status, however the firm understands that even extra has its limits. The corporate had been, so to talk, saved by zero (with apologies to The Fixx.) And by embracing the ability of zero, Status is making certain that its alternatives for development are nearly limitless.

For his or her work, the Status Group was chosen as a winner of the 2023 SAP Innovation Awards within the Transformation Titan class. To get the total particulars of what they achieved to earn this prestigious honor, see their Awards pitch deck.