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When you work in tech — and even should you don’t, actually — you’ve heard the thrill a few new robotic assistant referred to as ChatGPT.
Created by OpenAI, the free synthetic intelligence (AI) content material instrument is able to having human-like conversations, answering sophisticated questions like “what’s quantum physics,” and passing components of licensing exams for attorneys and medical doctors, together with the ultimate examination for a prestigious MBA program.
ChatGPT is clearly able to fairly wonderful feats. Some even fear that AI instruments like this threaten the white collar workforce.
Whereas that debate continues, you should utilize the product to your benefit to promote your services or products. From writing emails, to creating cellphone scripts and dealing with objections, it’s clear that AI instruments based mostly on massive language fashions can be utilized in each stage of the gross sales course of. Listed here are some examples.
The right way to Write Gross sales Prospecting Emails Utilizing ChatGPT
One benefit of ChatGPT is that it will probably iterate on what it’s already produced. You may tweak wording, size, and that means by basically saying, “do it once more, however this time, higher.”
And massive names are getting on board with utilizing AI know-how. Microsoft, an OpenAI investor, has begun utilizing AI capabilities in its personal gross sales software program to take away roadblocks from the promoting course of. ChatGPT will pull knowledge from buyer information from Salesforce together with Workplace electronic mail software program to generate personalised electronic mail responses for busy salespeople.
We tried creating some gross sales prospecting emails with ChatGPT. Right here’s what we discovered.
Immediate: Write me an informal prospecting electronic mail promoting ZoomInfo.
That’s nice, however let’s make the content material particular to a sure firm. Simply write a observe up immediate like so.
Immediate: Are you able to make the above electronic mail particular to a U.S.-based funding banking agency with 500 staff?
Now let’s get much more granular. Think about you used ZoomInfo’s Scoops to find out that an organization was in search of a brand new database for firm and phone data. We will alter the e-mail to name out capabilities extra particular to this subject.
Immediate: Spotlight ZoomInfo’s firm and phone data with particular knowledge factors.
Good, however it’s getting a bit prolonged. No concern! ChatGPT can summarize content material and shorten this a bit.
Immediate: Shorten the above electronic mail.
Now you’ve obtained some emails to ship out to prospects, and it solely took a couple of minutes.
However that’s not all. ChatGPT can deal with chilly calling, too.
Writing Gross sales Chilly Name Transcripts Utilizing ChatGPT
When you’d favor to select up the cellphone, the AI platform can help you there, too.
Immediate: Create a chilly name transcript based mostly on the above electronic mail.
That is an efficient framework to go off of, however may have some human tweaking. For instance, “could I communicate with the choice maker liable for gross sales and advertising on the funding banking agency?” isn’t the best approach to sound, properly, human. However as talked about above, refining these messages throughout the platform is an possibility, or you’ll be able to edit your self, however this template offers you a pleasant head begin.
There are different good use instances for ChatGPT’s scripting capabilities. One which comes up usually is objection dealing with.
Objection Dealing with with ChatGPT
Immediate: Write a response to a prospect that has objections about ZoomInfo’s knowledge decay.
These are simply examples, however gross sales professionals are already diving in to utilizing generative AI instruments. Matt Lakajev, co-founder of Tele-Sense Advisory and host of The AI Gross sales Revolution podcast, not too long ago mentioned that he’s already utilizing ChatGPT to craft invaluable follow-up emails.
We expect so, too. But it surely’s vital to name out — AI isn’t excellent.
Even within the strategy of crafting this text, I needed to rephrase prompts to ensure the platform delivered what I used to be in search of. It’s additionally vital to notice that this can be a instrument, not a salesman or a content material creator. It’s one thing that may help in your prospecting, however you should proofread, truth test, and add human touches the place it is smart.
AI can prevent time, however be sure you’re not counting on this “machine” to do all of it. Even OpenAI’s CEO, Sam Altman, not too long ago warned that it’s a mistake to depend on the chatbot for actually vital duties, and that it will probably “create a deceptive impression of greatness.”
However if you wish to save time on among the extra robotic elements of constructing and refining a gross sales outreach sequence, ChatGPT’s free preview is a minimum of price taking part in round with.
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