Obtain This Pricing Information As a PDF  

Pricing is a vital issue for corporations investing in advertising automation software program. Firms need to attain potential leads in essentially the most cost-effective method.

Though some distributors provide pricing particulars publicly, others must be contacted straight for a quote.

We’ve developed this advertising automation software program pricing information with information on pricing varieties, further prices to contemplate and particular pricing plans from well-known distributors.

What Is Advertising Automation Software program?

Advertising automation software program helps corporations handle advertising campaigns and convert leads into gross sales. Companies can use automation and monitoring instruments to achieve excessive volumes of prospects, analyze their conduct and nurture relationships by means of the gross sales funnel. The software program helps e-mail, social media, internet and multichannel advertising methods.

Advertising automation options have a number of normal options, together with:

Electronic mail advertising – Electronic mail advertising delivers blast emails, comparable to promotions and newsletters, to a number of contacts concurrently. The contact listing normally comprises subscribers or individuals who’ve opted in to receiving emails.

Triggered e-mail advertising – Firms can outline particular prospect conduct to set off e-mail advertising. For instance, if a buyer purchases an organization’s product, a triggered e-mail could be despatched to advertise further services or products as a method to upsell.

Varieties and touchdown pages – Customized types and touchdown pages permit entrepreneurs to seize lead information (title, e-mail handle, qualifying questions, and many others.) when individuals join presents or obtain an asset from an internet site.

Lead administration – A lead administration system, also referred to as buyer acquisitions administration, generates new prospects to extend income and enterprise improvement.

Lead nurturing – Firms can create and automate lead nurturing workflows that ship related messages to prospects primarily based on their behaviors or predefined marketing campaign parameters.

Lead scoring – Lead scoring prioritizes potential prospects primarily based on how a lot curiosity they present within the firm or merchandise, which reduces the chance of chasing down dead-end leads.

Marketing campaign reporting and analytics – Reporting and analytical options assist corporations measure the success of promoting campaigns. Instruments embody dashboards and built-in or customizable reporting templates.

Buyer relationship administration (CRM) system integration – Integration with a CRM resolution lets advertising and gross sales work collectively. Each departments can entry related prospect and buyer knowledge to generate efficient leads and convert them into prospects.

B2B vs. B2C Advertising Automation Wants

Firms will probably have totally different advertising automation wants relying on whether or not their prospects are particular person customers or different companies.

Enterprise-to-business (B2B) – Firms market to different corporations. On this case, buy sizes are usually massive and patrons are extra educated. B2B advertising normally requires an extended gross sales cycle, as relationships must be nurtured and developed.

As a result of changing leads into prospects could be troublesome, B2B corporations ought to search for advertising automation software program with lead administration, nurturing and scoring options. As well as, patrons will need CRM integration, in order that information could be transferred seamlessly from advertising to gross sales.

Enterprise-to-consumer (B2C) – Firms promote merchandise to customers. Though B2C corporations have shorter gross sales cycles than B2B corporations, they should attain excessive volumes of prospects, who normally make smaller purchases.

B2C corporations will need advertising automation software program that may handle a big database of buyer knowledge, in addition to analytics and segmentation instruments to outline the audience and automate advertising for leads.

Advertising Automation Software program Pricing Plans

Advertising automation distributors usually use a software-as-a-service (SaaS) pricing plan. Firms pay a month-to-month subscription payment to entry software program by means of the cloud. Listed below are two frequent methods distributors value advertising automation software program:

Per 30 days subscription plan – Many distributors provide monthly subscription plans with tiers primarily based on the extent of options and most variety of contacts. The best tier plans typically embody integrations with gross sales platforms and the flexibility to section goal audiences and nurture leads.

This pricing plan is finest for corporations that want superior performance to investigate their goal market, convert leads or cross-sell merchandise.

Per contact, monthly subscription plan – In a per contact, monthly subscription plan, distributors present full performance and solely cost for the variety of contacts in an organization’s advertising database. Some distributors present a web-based calculator the place corporations can enter their variety of contacts and obtain an instantaneous quote. The minimal variety of contacts is normally 1,000.

This pricing mannequin works finest for B2C corporations that want to achieve excessive volumes of prospects with e-mail advertising campaigns.

Extra Prices to Contemplate

Investing in advertising automation software program contains different prices past subscription pricing. Listed below are a number of further bills to contemplate:

Implementation and onboarding – A number of distributors require corporations to buy an implementation and onboarding bundle at sign-up. This may increasingly embody knowledge migration, coaching classes, dashboard and reporting setup, and post-implementation check-ins.

Add-on options – Though some options provide superior options of their monthly subscription plans, others present particular options or integrations for an additional payment. For instance, corporations can typically buy a devoted IP handle as a separate add-on.

Help – Most distributors embody primary assist with their subscription plans. Nonetheless, precedence assist, 24/7 responses and a devoted customer support supervisor usually require paying for an upgraded assist plan.

Consulting – Some distributors present consulting providers for advertising and gross sales. This may increasingly come within the type of one-on-one classes, coaching webinars or suggestions on particular promoting campaigns.

Advertising Automation Software program Vendor Pricing

We’ve researched pricing for a number of standard advertising automation options. Notice that some distributors don’t listing pricing information on their web sites, so that you’ll have to contact them straight for a quote.

366 Levels integrates with Salesforce and has three subscriptions plans that embody e-mail, touchdown web page and social media performance, and video embedding and analytics.

The Ignite plan prices $125 monthly for 50,000 contacts and has a 14-day free trial. The Develop plan is $366 monthly and presents free coaching and 100,000 contacts. The Develop plan prices $745 monthly and provides 250,000 contacts.

Act-On is a cloud-based platform providing two pricing plans (billed yearly) for not less than 2,500 contacts.

The Skilled plan begins at $900 monthly and contains primary performance, three advertising customers, 50 gross sales customers and 30,000 computerized cellphone calls every day. The Enterprise plan offers superior reporting performance, account-based advertising, integration with CRM techniques, six advertising customers and 100 gross sales customers. Pricing for that plan is just not publicly out there, so please contact the seller straight for a quote.

ActiveCampaign is a complete advertising resolution that has 4 pricing plans (billed yearly).

The Lite plan is $29 monthly for as much as 500 contacts, a single person, limitless sending, e-mail advertising, newsletters, advertising automation, and chat and e-mail assist.

The Plus plan prices $49 monthly and presents as much as 1,000 contacts, as much as three customers, CRM integration, contact and lead scoring, {custom} area and branding, SMS advertising and one-on-one coaching.

The Skilled plan is $149 monthly for as much as 2,500 contacts, as much as 5 customers, website messaging, attribution, predictive sending and win likelihood options.

The Enterprise plan contains as much as 10 customers, {custom} reporting, a {custom} mailserver area, free design providers, free social knowledge, uptime Service Stage Settlement (SLA) and an information migration service. Pricing is now not out there, so please contact the seller for a quote.

ActiveDemand offers 4 options for each digital advertising companies and company entrepreneurs.

The Small Enterprise Advertising Automation Resolution begins at $90 monthly ($69 if paid yearly) for 100 contacts, one person account, limitless emails, touchdown pages, type submissions and picture internet hosting. Upgrading to five,000 contacts prices $194 monthly ($149 if billed yearly).

The Company Advertising Resolution begins at $259 monthly ($199 if billed yearly) for 100 contacts, a number of customers, occasion and multistep campaigns, lead scoring, webinar and guarded asset integrations, and {custom} studies. Upgrading to five,000 contacts prices $714 monthly ($549 if paid yearly).

The Electronic mail Advertising Resolution is designed for corporations that solely need e-mail advertising options. Pricing choices embody: 100 contacts for $20 monthly ($15 if paid yearly), 1,000 contacts for $33 monthly ($25 if paid yearly), and 5,000 contacts for $85 monthly ($65 if paid yearly). Firms with over 5,000 contacts ought to contact the seller straight.

The Name Monitoring Resolution is priced at $2.75 monthly and $0.04 per minute for native numbers, and $3.50 monthly and $0.05 per minute for toll-free numbers. The answer contains lead scoring, social media campaigns, SMS campaigns, robo name campaigns, lead distribution workflows, and integration with Google Analytics and Google AdWords.

AWeber has a free plan for corporations which are simply beginning out. It contains primary options, comparable to as much as 500 e-mail subscribers, touchdown pages, a drag and drop builder, push notifications, e-mail templates and eCommerce performance.

Then, there are three paid plans: Lite, Plus and Limitless. The Lite plan begins at $12.50 monthly (billed yearly) for as much as 500 subscribers and contains all the options of the free trial, plus limitless e-mail sends, superior message analytics, as much as three customers, e-mail automation and touchdown pages, import shared campaigns, e-mail cut up testing, the flexibility to purchase and join domains and cellphone assist.

The Plus plan begins at $20 monthly (billed yearly) for as much as 500 subscribers. It accommodates limitless customers, e-mail automation and touchdown pages. It provides on precedence assist, a full template library and superior reporting, amongst different options.

The Limitless plan begins at $899 monthly (billed month-to-month) for as much as 500 subscribers. It provides on customized account administration and the flexibility to ship 12 occasions the variety of subscriber emails monthly.

Fixed Contact has three month-to-month pricing plans with a 60-day free trial and a 15% low cost if corporations pay yearly. The Lite plan contains primary options and begins at $12 monthly for as much as 500 contacts.

The Normal plan provides on A/B testing, e-mail resends to non-opens, prebuilt automation template, contact segmentation and social media adverts integration. It begins at $35 monthly for as much as 500 contacts.

The Premium plan provides superior e-mail advertising options, {custom} automation, search engine marketing (search engine marketing) and superior adverts. It begins at $80 monthly for as much as 500 contacts.

Fixed Contact presents a Advertising Automation+ platform for organizations that want strong performance. It begins at $449 monthly and contains options like gross sales automation, lead scoring, superior workflows, monitoring and analytics and a devoted onboarding knowledgeable.

ConvertKit presents a free account for corporations that handle as much as 1,000 contacts and contains options comparable to limitless touchdown pages and types, ship e-mail broadcasts, promote digital merchandise and subscriptions and e-mail assist.

There are two paid plans. First, there’s the Creator plan that begins at $29 monthly for as much as 1,000 contacts. It contains all the options of the free account, plus free knowledge migration, automated funnels and sequences, over 70 direct integrations and API and precedence assist.

Then, there’s the Creator Professional plan that begins at $59 monthly for as much as 1,000 contacts. It contains all the options of the Creator plan, plus Fb {custom} audiences, a publication referral system, subscriber scoring, superior reporting and premium assist.

Drip is a B2C advertising automation resolution that features limitless e-mail sends and 24/7 e-mail assist. It begins at $39 monthly for as much as 2,500 contacts.

GetResponse presents three month-to-month plans with variable pricing primarily based on the variety of contacts and firm dimension. Clients can entry a 30-day free trial, and save 18% by paying yearly or 30% by paying for 2 years upfront.

First, there’s the free plan that helps as much as 500 contacts. It contains restricted options, comparable to primary e-mail advertising performance, web site builder, a single touchdown web page, signup types and as much as 5 GB of bandwidth.

The Electronic mail Advertising plan presents further e-mail advertising options (e.g., A/B testing, scheduling, Google Analytics monitoring) and ranges from $19 monthly (1,000 contacts) to $539 monthly (100,000 contacts).

The Advertising Automation plan provides on superior automation and segmentation options, contact scoring, webinars (as much as 100 attendees) and staff administration (as much as three customers). Costs fall between $59 monthly (1,000 contacts) and $599 monthly (100,000 contacts).

The eCommerce Advertising plan embody internet push notifications, fast transactional emails, eCommerce segmentation, deserted cart restoration, promo codes and product suggestions from $119 monthly (1,000 contacts) to $699 monthly (100,000 contacts).

For midsize and enormous corporations, there are two MAX plans. The primary MAX plan offers SMS advertising (as much as 1,000 messages), webinars for as much as 500 attendees, shared IP addresses, as much as 10 customers per account, dwell chat and e-mail assist and different options. Then, there’s the MAX2 plan that provides on limitless customers, single sign-on, limitless e-mail advertising, as much as 5,000 SMS messages, webinars for as much as 1,000 attendees, transactional emails, enterprise-grade API limits, a devoted IP handle, advertising automation technique consulting, a devoted buyer expertise supervisor and precedence assist. Pricing for each plans are primarily based on a {custom} quote.

Hubspot is a complete CRM and advertising automation platform with 4 month-to-month pricing choices which are billed yearly. A free model is on the market with primary performance.

The Starter plan prices $18 monthly and has e-mail advertising and lead monitoring options for 1,000 contacts. An additional 1,000 contacts could be added for $18 monthly.

The Skilled plan is $800 monthly and presents advertising automation, touchdown pages, reporting and content material creation instruments for two,000 contacts. Firms should pay a one-time onboarding payment of $3,000 and might add an extra 5,000 contacts for $225 monthly.

The Enterprise plan is priced at $3,600 monthly for 10,000 contacts, superior options and limitless website visits. There’s a compulsory one-time onboarding payment of $6,000 and a $100 monthly cost for every further 10,000 contacts added.

Obtainable add-ons embody {custom} SSL ($100 monthly), reporting ($200 monthly), adverts ($100 monthly), devoted IP addresses ($300 monthly), transactional emails ($600 monthly) and software programming interface (API) integration ($500 monthly).

Keap has two pricing plans with CRM performance, e-mail advertising, enterprise cellphone line and textual content messaging, appointments, and quotes, invoices and funds.

• The Professional plan begins at $189 monthly for 2 customers and 1,500 contacts.
• The Max plan begins at $249 monthly for 3 customers and a couple of,500 contact. It provides on promo codes and advertising analytics.

Leadfwd has two pricing plans that’s primarily based on utilization moderately than database dimension:

The Necessities plan ranges from $49 monthly for as much as 1,000 contacts to $599 monthly for as much as 100,000 contacts. It accommodates limitless staff members and despatched emails and features a single touchdown web page/type, A/B testing, versatile e-mail scheduling, the flexibility to trace click on and open charges, e-mail personalization, bounce and opt-out dealing with, limitless inbox previews and a deliverability suite.

The Professional plan ranges from $99 monthly for as much as 1,000 contacts to $879 monthly for as much as 100,000 contacts. It contains all the options of the Necessities plan, plus limitless touchdown pages and types, automated e-mail journeys, the flexibility to trace website visits, sensible segments, snooze e-mail possibility, and sub-account assist.

MailChimp offers 4 pricing plans.

The Free plan contains one viewers, 500 contacts, 2,500 month-to-month emails, seven advertising channels, primary templates and e-mail assist for the primary 30 days.

The Necessities plan presents three audiences, 5,000 month-to-month emails, e-mail templates, A/B testing, {custom} branding and 24/7 assist. Costs begin at $13 monthly (500 contacts).

The Normal plan offers 5 audiences, 6,000 month-to-month emails, superior buyer journeys, predictive segmentation, ship time optimization, custom-coded templates and dynamic content material. Costs begin at $20 monthly (500 contacts).

The Premium plan contains limitless audiences, 150,000 month-to-month emails, superior segmentation, multivariate testing and cellphone assist. The worth begins at $350 monthly (500 contacts).

Maropost has three pricing tiers that embody limitless contacts, limitless customers, limitless section builder and limitless lists. Maropost additionally presents specialised packages for purchasers with complicated wants.

The Important tier begins at $279 monthly and contains e-mail advertising (e.g., transactional emails, e-mail campaigns, A/B campaigns), e-mail templates, advertising property, e-mail administration, as much as 5 buyer journeys, 50 {custom} fields, one-click integration to third-party purposes (e.g., Shopify, Salesforce, Magento), 10 concurrent API calls, reporting and analytics, internet monitoring, product and income monitoring and 24/7 chat assist.

The Skilled tier begins at $849 monthly and contains all the options of the Necessities tier, plus 20 buyer journeys, 100 {custom} fields, as much as 5 GB of relational desk knowledge storage, model administration, elective cell advertising options, ship time optimization, conversion time optimization, a devoted buyer success supervisor, a devoted deliverability supervisor and coaching and onboarding.

The Enterprise tier begins at $1,699 monthly and contains all the options of the Skilled tier, plus limitless journeys, 150 {custom} fields and as much as 10 GB of relational desk knowledge storage.

Moosend presents a 30-day free trial that features limitless emails, automation workflows, a single touchdown web page and a single type. It has two pricing plans that’s primarily based on the variety of subscribers: Professional and Enterprise. The Professional plan many options like transactional emails and a SMTP server. It begins at $9 monthly for as much as 500 subscribers. The Enterprise plan provides extra options, comparable to {custom} reporting, single sign-on, an account supervisor, precedence assist, premium marketing campaign efficiency, deliverability and technique optimization and a service-level settlement. Pricing for this plan is simply out there as a {custom} quote.

Ortto – Ortto has three plans that each one embody the information platform, the journeys function, analytics and 24/6 e-mail and chat assist. The Skilled plan begins at $99 monthly and contains as much as 5,000 contacts. The Marketing strategy prices $299 monthly for as much as 20,000 contacts. It contains all the options of the Skilled plan, plus as much as 30 journeys and playbooks every, transactional emails, the flexibility to host knowledge within the EU, USA and APAC, and precedence assist. Lastly, there’s the Enterprise plan that features {custom} journeys, playbooks and SMS options. Pricing is on the market as a quote.

Salesforce Pardot has three month-to-month pricing plans (billed yearly) that embody as much as 10,000 contacts.

The Development plan is $1,250 monthly and offers 50 types and touchdown pages, e-mail advertising, lead scoring, advertising coaching and CRM integration. The Plus plan prices $2,500 monthly and provides superior e-mail testing and analytics, dynamic content material, Google Adwords integration and as much as 25,000 calls per day. The Superior plan is $4,000 monthly for {custom} person roles, a devoted IP handle and 100,000 calls per day.

There’s additionally a Premium plan that helps as much as 75,000 contacts for $15,000 monthly. It provides on the B2B Advertising Analytics Plus performance (elective on the Plus and Superior plans).

There are additionally three add-on options: Salesforce Interact for Pardot ($50 per person, monthly, billed yearly), the B2B Advertising Analytics Plus ($3,000 monthly, billed yearly) and Engagement Historical past Dashboards ($300 per person, per yr).

SharpSpring presents a number of pricing plans with full options, limitless customers and free assist. For instance, corporations pay $449 monthly for 1,000 contacts, $999 monthly for 10,000 contacts or $1,449 monthly for 20,000 contacts. There’s additionally an onboarding payment for $1,999.

There’s additionally a plan designed for advertising companies and an Enterprise plan for corporations with thousands and thousands of contacts. The seller doesn’t publicly present pricing for these final two plans, so contact them straight for a quote.

Backside Line

The software program automation distributors listed right here cost corporations primarily based on a monthly or per contact, monthly subscription plan.

Firms ought to evaluate the options they want and the variety of contacts of their database in opposition to software program choices.

In the event you’d like extra information on these options, take a look at our evaluations of over 25 advertising automation software program distributors.

Obtain This Pricing Information As a PDF