Melina Palmer is the founder and CEO of The Brainy Enterprise, which gives behavioral economics consulting to companies of all sizes worldwide. Her podcast, The Brainy Enterprise: Understanding the Psychology of Why Individuals Purchase, has downloads in over 170 international locations and is used as a useful resource for instructing utilized behavioral economics to many universities and companies. She teaches utilized behavioral economics by the Texas A&M Human Habits Lab and writes a column on behavioral economics for Inc Journal. Her first guide, What Your Buyer Desires and Can’t Inform You, was printed in Might 2021 and was a finalist in two classes of the Worldwide E book Awards. Her second guide, What Your Workers Want and Can’t Inform You, is out now! Discover out extra at thebrainybusiness.com. 

Christy Ford is the co-founder of The Scout Information. She began her profession as a photographer and later moved to Charlottesville, opening a Georgian vintage and residential retailer along with her mom. Because the enterprise grew, Christy realized there was an absence of profitable promoting alternatives for native small companies. She was pushed to discover a resolution, so The Scout Information was born. At this time she and her companion have greater than 79 cities the place their franchise publications are printed and shared to help the native enterprise group. Christy leads inventive path and branding throughout the enterprise. For extra info, you’ll be able to try TheScoutGuide.com. 

Tracey Gordon has served as a pillar of change for Philadelphian constituents for over 20 years. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood have propelled her from the ranks of native grassroots management and advocacy to a longtime city-wide activist. Now she serves at Philadelphia’s first African American Register of Wills. To be taught extra, go to phila.gov/wills. 

Three wonderful friends – Melina Palmer, Christy Ford, and Tracey L. Gordon  – be part of me concurrently for a enjoyable, lighthearted, rapid-fire spherical of my favourite enterprise questions.

We get their opinions on enterprise instruments, old-school advertising and marketing ideas, and nice books for aspiring enterprise homeowners.

Take heed to the podcast under:

This week on SmallBizChat Podcast:

• A enjoyable, fast-paced spherical of questioning.
• Our friends’ favourite podcasts.
• Their favourite enterprise app.
• Their favourite old-school advertising and marketing tip.
• Plus a number of different questions on nice assets for up-and-coming enterprise leaders.

Sources Talked about:

Podcasts Talked about:

Apps Talked about:

Books Talked about:

Join with Melina Palmer:

Join with Christy Ford:

Join with Tracey L. Gordon:

Get Extra!

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