Feminine readers know the way unhealthy interval ache can get. For the boys, I’d say, think about being kicked within the nuts each month for 4 days straight. Oof. Ouch, proper? 

That’s what it looks like to your moms, daughters, sisters, wives, or any buddies with a vagina going via main menstrual ache (dysmenorrhoea) or, even worse, secondary menstrual ache – resulting from situations reminiscent of endometriosis, fibroids, PCOS, adenomyosis, or pelvic inflammatory illness.

Australian interval care startup Ovira, has come to our rescue with a tool that provides drug-free and immediate interval ache aid.

Based by Alice Williams as a pure and secure ache administration software to assist together with her crippling endometriosis, Ovira has quickly grown to assist tons of of 1000’s of ladies worldwide higher handle their interval ache. 

Sick of restricted ache aid choices obtainable – principally heavy prescription drugs – Williams researched different methods to deal with her ache and got here throughout electrotherapy, higher referred to as TENS know-how – a small battery-operated machine that sends gentle electrical currents to your tummy to assist scale back ache. 

“TENS know-how has been round because the 80s; that’s why I used to be so shocked as to why this hasn’t been utilized to interval ache at scale. We made positive that our machine is the smallest available on the market, so we will cover it beneath clothes, whether or not they’re sporting pants or clothes and so forth, and we additionally made positive the battery life lasts all day. So you may clip it on at the beginning of the day, and off you go,” Williams mentioned. 

Her imaginative and prescient for Ovira is to finish the pointless struggling of ladies globally, and the machine is only one solution to obtain this aim. Menstrual ache is a significant situation that the interval care startup goals to handle. Nonetheless, it is just one of many many issues ladies expertise throughout their menstrual cycles, and Ovira’s bigger aim is to work on fixing all of them.

“What we’ve finished with interval ache to this point is that we’ve saved ladies from experiencing 6.3M days value of ache, which is large. It’s truly exhausting to grasp,” she mentioned.  

Ovira studies that 98% of its customers expertise decreased ache ranges inside half-hour of utilizing the machine. Within the two years since Ovira was based in 2020, the crew has grown from one to 10, alongside a Fb group of greater than 14,000 ladies and a social following of simply over 6.5 million.

Williams discovered that the youthful viewers love the model, and he or she believes it’s as a result of they spoke authentically to them. 

“We spoke one to 1, like a standard human, and we didn’t attempt to fib above them. We’re very uncooked and actual in our advertising and marketing,” she mentioned.

“We don’t do the ladies working down the seaside. So we’re pleased to indicate actual interval blood, we’ll present ladies vomiting in the bathroom, we’ll present precisely what it’s like whenever you’re experiencing interval ache, and I believe as a result of they might relate to it a lot, they’re our greatest promoters.”