Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most lately, he was the COO at Skydio. He’s additionally a founding working companion at Andreessen Horowitz (a16z) and has been concerned within the acquisitions of Opsware and Aster Knowledge Programs by HP and Teradata, respectively. Mark makes a speciality of creating profitable playbooks, cultures, and techniques that put his competitors on the again foot.

What You’ll Study

•  Find out how to create a profitable tradition
•  Find out how to preserve your competitors at bay
• Find out how to rent expertise that culturally suits your group

Episode Highlights

(03:48) The books that formed Mark’s profitable tradition

(10:39) Find out how to preserve your competitors at bay

(14:10) Three inquiries to ask when scouting for culture-fit expertise

(15:46) Find out how to preserve recruited expertise motivated

(16:16) “Course of triumphs heroics.” How Mark created and used playbooks to create profitable cultures

(23:00) Why you should get extra granular in your aggressive technique

(35:17) Find out how to create a profitable tradition with out turning your crew’s tradition poisonous.

(37:18) “If it’s not a aggressive setting, for me, that’s poisonous.”

(39:09) Mark’s parting recommendation

Quotes

The profitable normal is aware of the end result earlier than the battle even begins.

“You bought to go the place you’ll be able to win, significantly while you don’t have plenty of arrows in your quiver. You’ve obtained to ensure you’re spending time in the precise locations, from a segmentation and focusing on standpoint, till you construct up the muscle the place you’ll be able to broaden into different situations.”

“If it’s not a aggressive setting, for me, that’s poisonous.”

“In case you have eight hours to cut down a tree, are you going to spend eight hours hacking away with a uninteresting axe? Or are you going to spend seven of them sharpening the blade and an hour chopping the tree down?”

“When you take a shortcut, there’s at all times a consequence—and it’s normally not an excellent one.”

Hyperlinks & Sources

Mark Cranney’s LinkedIn: https://www.linkedin.com/in/markcranney/

The Arduous Factor About Arduous Issues, a ebook by Ben Horowitz

What You Do Is Who You Are, a ebook by Ben Horowitz

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