Sam McKenna is the founding father of SamSalesConsulting, earlier to that she spent 6 years at On24 ending up as their VP of Enterprise Gross sales, She then jumped over to LinkedIn as their Head of Enterprise Gross sales. Sam can also be an advisor for prime development firms. She now leads an all girls staff of 11, has over 180 shoppers, a number of million {dollars} in income, all underneath 4 years.

What you’ll study

• Figuring out when to outsource expertise as a founder
• Utilizing strategic hooks to seize engagement on social
• The facility of darkish social and leveraging it to extend impressions
• The right way to monetize your social presence
• Studying to scale stuff you do properly successfully
• The right way to successfully implement the “present me you recognize me” framework in gross sales

Highlights

(3:40) Why constructing your digital footprint is extra vital than ever for founders

(8:30) The right way to carve out time for thought management all through busy instances

(13:00) Methods from Sam’s playbook that folks ought to implement when constructing their social

(20:00) Excessive impression methods that Sam used to excel all through her gross sales profession

(26:00) Strolling the road between doing what works for you vs following playbooks given by your leaders

(29:00) A framework for “present me you recognize me” in Gross sales

(33:42) Scorching take: Shorter e-mails usually are not the way in which to earn your ICP’s time

(35:51) The right way to efficiently rent for key roles

(40:30) Scorching take: Chilly calling isn’t the way in which to strategy your ICP anymore

(44:10) The right way to leverage knowledge to prospect effectively 

Quotes

“You want to make certain that you’re hiring somebody that really has the thoughts share experience of the platform.”

“I assumed that If I might scale no matter we’re doing rather well, present me you recognize me, I wager we might kill it.”

“Relying on the atmosphere that you simply’re in, if in case you have wiggle room to attempt new issues out, give it a shot.”

Hyperlinks and Sources

Sam’s LinkedIn: https://www.linkedin.com/in/samsalesli/

SamSalesConsulting: https://www.samsalesconsulting.com

LinkedIn Influencer Playbook: https://shorts.samsalesconsulting.com/programs/linkedin-influencer-playbook

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