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Dave Gerhardt labored as a Senior Advertising Supervisor at Drift in 2015 and rapidly grew into their VP of Advertising. Dave left Drift in 2019 to affix Privy as their CMO for just below 2 years, then returned to Drift as a Chief Model Officer. Dave now runs Exit 5, The #1 neighborhood for B2B Entrepreneurs.
What you’ll be taught
- efficiently set your self up as a one individual group
- Evolving your technique and objectives as your corporations objectives change
- nail your corporations messaging
- Successfully constructing a founder model
- The significance of niching right down to drive development
Highlights
(3:25) Shifting from a ‘Sure mindset’ to a ‘No mindset’
(12:10) How Dave grew right into a VP-level function at Drift
(12:58) How Dave began his profession at Drift
(24:00) Moments in Dave’s profession the place he didn’t obtain his objectives
(28:48) Aligning income objectives between Gross sales and Advertising
(31:50) Getting folks excited and engaged in Drifts product at an early stage
(36:50) The professionals and cons on beginning a founder model
(40:39) How Dave measured success for his podcast as they began out
(43:00) Scorching take: Measuring every thing in Advertising is now not related
(45:00) The significance of niching right down to drive development
Hyperlinks and Sources
Dave’s Linkedin: https://www.linkedin.com/in/davegerhardt/
Exit5 Group: https://www.exitfive.com
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
The submit GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow.
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