State of affairs

To shake unfastened accounts that want an additional push to shut, sweeten the deal by sending reward playing cards or focused unsolicited mail.

Sending a present is a gesture of goodwill to your purchaser and reveals your appreciation for his or her future enterprise. This strategy is particularly efficient when you can ship a present that’s tied to one thing you realize in regards to the prospect, like a present card to their favourite restaurant or a direct mailer containing their favourite dessert.

Triggers 

• Finish of month, quarter, or yr
• Later stage in gross sales cycle
• Excessive-scoring lead

Actions

• E mail containing a present
• Junk mail with a present