Frucor Suntory, a number one Australasian drinks firm, has launched into an modern journey to reinforce its gross sales processes and buyer expertise, and has written concerning the expertise in their entry for the 2023 SAP Innovation Awards. By leveraging the facility of SAP Enterprise Expertise Platform (BTP), Frucor Suntory revolutionized its gross sales automation system, empowering its gross sales group to ship distinctive customer support.

Right here’s a fast abstract of that doc, exploring the challenges confronted by Frucor Suntory, the answer applied utilizing SAP BTP, and the exceptional outcomes achieved.

Firm Overview: Frucor Suntory, headquartered in Auckland, New Zealand, is a famend participant within the meals and beverage trade. With a wealthy historical past courting again to the Sixties — beginning with juice created from apples that weren’t appropriate for export — the corporate has developed into a global drinks firm, producing over 30 million instances of drinks yearly. Frucor Suntory presents a various vary of merchandise, together with fruit juices, vitality drinks, mushy drinks, and extra. As a subsidiary of the esteemed Suntory Group, the corporate is dedicated to delivering excellence available in the market.

Challenges Confronted: Frucor Suntory’s gross sales group was burdened with an outdated, on-premise gross sales automation system that hindered their effectivity. Info was scattered throughout a number of tabs and instruments, leading to gradual and siloed processes. Inefficient gross sales conferences, inconsistent person approaches, and fractured CRM information impacted each buyer and person experiences. Frucor Suntory acknowledged the necessity for a transformative resolution that may leverage their SAP funding to beat these challenges.

Answer Applied: Pushed by their dedication to innovation, and assisted by SAP Companion Bourne Digital, Frucor Suntory embraced SAP S/4HANA as a part of their enterprise transformation journey. However the group knew that simply upgrading their system to the cloud wouldn’t be sufficient, and wouldn’t assist all of the challenges dealing with their employees. So to maximise their SAP funding, they developed “My Gross sales Hub” (MySH for brief, pronounced “Meesh,” and given a robotic avatar persona!) on SAP BTP—a seamless platform consolidating information from each on-premise and cloud techniques. MySH, an iOS-based discipline gross sales device, empowered the gross sales group with standardized person processes, complete gross sales visibility, and improved buyer suggestions. By using SAP BTP, Frucor Suntory revolutionized their gross sales processes, making certain the perfect buyer experiences throughout Australia and New Zealand.

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Outcomes and Advantages: The suggestions from the customers and managers has been exemplary:

“[MySH] now encompasses some good options which supplies us [the Frucor Suntory Sales Team] the flexibility to have richer conversations with our retail companions. The order starter and advised orders are sport modifications for us. These permit us time to concentrate on rising gross sales. It’s already had a large affect for gross sales for me and my group.” Scott McIver, Gross sales Subject Supervisor, FrucorSuntory

The implementation of MySH introduced exceptional outcomes and advantages for Frucor Suntory:

1. Elevated Productiveness: MySH streamlined the gross sales course of, saving precious gross sales name time and boosting productiveness by 13%.
2. Income Progress: The gross sales group witnessed a rise in gross sales income via the implementation of MySH’s advised objects advice engine.
3. Standardized Processes: With MySH, Frucor Suntory achieved consistency in person processes and messaging, enhancing the shopper expertise.
4. Holistic Gross sales Reporting: MySH changed 4 outdated gross sales instruments, enabling complete and correct gross sales reporting.
5. Enhanced Consumer Expertise: The native iOS software of MySH, constructed utilizing SAP BTP SDK for iOS, supplied a quick and intuitive person expertise for the gross sales group.

6. MySH reduces carbon footprint my optimizing gross sales rep every day buyer visits and supply cycles, as a part of Fucor Suntory’s methods to scale back greenhouse gasoline emissions and implement sustainability targets by 2030.

Conclusion: Frucor Suntory’s partnership with SAP and their utilization of SAP BTP led to a transformative journey that empowered their gross sales group and enhanced the shopper expertise. By implementing MySH, Frucor Suntory consolidated their gross sales processes, standardized person approaches, and achieved exceptional income progress. The success of this venture exemplifies the facility of innovation and the worth of SAP BTP in driving digital transformation for companies throughout industries.

To study extra about Frucor Suntory’s real-world innovation journey and their partnership with SAP and Bourne Digital, hearken to this glorious video from the SAP Expertise Middle in Singapore that includes an interview between Selim Ahmed of Bourne Digital and Barbara Ciancio of Frucor Suntory. It consists of extra views of the product in motion, discusses how important Design Considering was for the method, talks about SAP BTP being the “glue” that enabled the group to deliver completely different techniques collectively, and divulges the opposite key classes discovered alongside the way in which.

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