France, the world’s fifth greatest music market, generated recorded music revenues of €920 million (USD $967m) in 2022, in line with native commerce physique SNEP.
Nevertheless, despite marking the market’s sixth consecutive 12 months of progress, 2022 noticed a slowdown within the margin of that progress, with the market’s revenues up by simply 6.4%YoY.
Within the prior 12 months, 2021, recorded music revenues in France grew 14.3%YoY.
Paid subscription-based streaming, which generated revenues of €426 million ($448m) in 2022, was France’s most important driver of recorded music income final 12 months, rising 11%YoY.
Streaming, from each ad-supported and paid subscription providers, generated revenues €486 million ($511m) in France in 2022, up 13.5% YoY.
In the meantime, on the shut of 2022, in line with SNEP, there have been 11 million paying subscription accounts in France, up by +1.0 million YoY from 10 million in 2021. (These accounts had been shared by 16 million customers, through household plans and so forth.)
This YoY progress within the variety of subscription accounts in France slowed in comparison with 2021, when the variety of paid subscription accounts grew by +1.3 million vs. 2020.
Certainly, the 16 million customers of premium subscription accounts in France final 12 months equated to round 1 / 4 of the nation’s estimated complete inhabitants (≈66 million).
These figures have clearly precipitated concern on the main report firms – SNEP’s largest members – and you may see why: Based on IFPI‘s newest International Music Report, France was the world’s fifth greatest recorded music market in 2021, behind the USA (1), Japan (2), the UK (3), and Germany (4).
SNEP said in its annual replace right this moment: “Regardless of age group, subscription-based streaming is struggling to succeed in the degrees of the opposite main music markets in France.
“Platforms and [labels] alike have a significant problem on their palms: to convince shoppers, younger and previous, to make the change to subscription-based providers.”
So what’s guilty for subscription streaming’s “battle” to continue to grow in France?
One candidate is TikTok – and its hovering ranges of recognition amongst younger shoppers within the territory.
“Report firms are multiplying musical experiences and sources of earnings, adjusting their methods… [including] redefining the position of TikTok, whose huge use diverts shoppers from subscription-based providers, the drivers of right this moment’s music enterprise mannequin.”
Alexandre Lasch, SNEP
Citing an IFPI shopper research from 2022, SNEP experiences that whereas 77% of individuals surveyed say that they uncover new music through TikTok, 45% of younger folks in France, between the ages of 16 and 24 years of age, “declare to spend extra time on TikTok than on on-line music providers“.
SNEP Managing Director, Alexandre Lasch, in a press release accompanying the brand new annual report, mentioned that TikTok’s “huge use diverts shoppers from subscription-based providers, the drivers of right this moment’s music enterprise mannequin”.
And as SNEP highlights France’s problem to persuade extra music shoppers to pay for music subscriptions, it notes in its report that TikTok and short-form movies “have re-shuffled the deck in relation to music streaming”.
Lasch’s feedback and SNEP’s report on France’s “struggling” subscription streaming progress arrive amid calls from some within the music business for TikTok to pay extra to righsholders for using their music on its platform.
Many within the music business argue that TikTok, which has over 1 billion world month-to-month lively customers, is rising off the again of music’s recognition on its platform.
Information of the likelihood that TikTok is “diverting shoppers” from correctly monetized music on subscription platforms like Spotify or Apple Music in one of many world’s largest recorded music markets will solely strengthen requires TikTok’s royalty payout mannequin to vary.
The key report firms will probably be watching the developments in France very intently as they enter their subsequent spherical of negotiations with the ByteDance-owned video platform.
“Report firms are multiplying musical experiences and sources of earnings, adjusting their methods to a always renewing taking part in discipline.”
Alexandre Lasch, SNEP
In his full assertion, SNEP Managing Director Alexandre Lasch, mentioned: “Report firms are multiplying musical experiences and sources of earnings, adjusting their methods to a always renewing taking part in discipline: curbing the stream manipulation that distorts the principles of the sport; redefining the position of TikTok, whose huge use diverts shoppers from subscription-based providers, the drivers of right this moment’s music enterprise mannequin; integrating the quite a few purposes of synthetic intelligence which can be already influencing the best way music is being made and listened to.”
A slide in SNEP’s annual report noting that TikTok has “reshuffled the deck in relation to music listening”
Elsewhere in SNEP’s year-end report, it’s revealed that, like in different mature music markets, gross sales of vinyl data proceed to develop, reaching 5.4 million models bought in 2022, producing revenues of €89 million for the French recorded music market.
That €89 million represented progress of 12.65%YoY, which was considerably decrease than the YoY progress seen within the prior 12 months (+54.9%).
Elsewhere, SNEP’s report highlights the success of home-grown music available in the market in 2022, noting that ‘French Music Productions’ made up 77% of the Prime 200 best-selling albums final 12 months.
In the meantime, France-based artists accounted for 16 of the Prime 20 most listened-to and most-purchased artists in France in 2022.
France’s annual recorded music income outcomes arrive in the identical week that its neighboring nation, Spain publishes its equal numbers.
Based on Spain’s recorded music business org, Professional Musicae, the variety of paid subscriptions within the Spanish market grew practically twice as quick as they did in France final 12 months on a share foundation – up 18%YoY to 5.2 million.
In the meantime, in Japan, the world’s second-largest recorded music market, revenues from subscription streaming in 2022 reached 75.62 billion yen, which converts to USD $575 million at annual common trade charges (as per the IRS), and represents income progress of 19% YoY through paid-for music providers like Spotify and Apple Music.
All EUR-USD conversions on this story have been made on the common annual charge as supplied by the US Inland Income Service (IRS)
