The OneTwo is a web based customised underwear startup that matches girls in accurately sized bras. Their analysis reveals that 80% of ladies are in discomfort because of the bra they put on.

They’re offering a tech resolution to unravel this drawback and are on a mission to disrupt the worldwide bra business, which is projected to be value US$46.5 billion by the top of 2031.

The fashion tech platform is backed by distinguished traders, together with Antler Enterprise Capital and angels from Atlassian, McKinsey, Airbnb, and Who Provides a Crap. They’ve additionally secured a partnership with the podcast – LadyBrains.

Cofounders Margot Balch and Maria Golushko, convey a wealth of expertise in tech, e-commerce, and trend. Margot was a part of the unique crew that launched The ICONIC, whereas Maria beforehand co-founded a New York-based e-commerce trend enterprise.

Their story began with a Kickstarter marketing campaign that achieved $100,000 in gross sales in simply 30 days from girls eager to expertise the personalised providing.

OneTwo discovered that  77% of ladies say they’re uncomfortable of their bras, and 72% have points with their bra straps falling off or digging in.

Balch believes most girls endure in silence in relation to the consolation of their underwear.

The 2 girls try to alter this by making use of their new technology-driven resolution – a web based match algorithm, offering put on ideas and a greater dimension analysis to pick out extra comfy underwear.

“I’m an enormous believer within the energy of know-how in fixing advanced issues. It’s disappointing that 77 p.c of Australian girls endure discomfort, together with neck, again, and breast ache,” Balch stated.

“That’s the reason we have now spent the previous two years engaged on an modern know-how resolution, which mixes one of the best of each kind and innovation.”

After months of wear and tear, they’ve optimised the match and luxury of their bras to make sure that girls have one of the best match doable.

Cofounder Maria Golushko feels that, in a method, they’re constructing their very own knowledge ecosystem, and girls throughout the nation are contributing to fixing the issue.

“I additionally really feel proud to be a female-led start-up with our mixed expertise in trend, e-commerce, and buyer expertise. Usually, conventional bras and most tech trend start-ups are run by males, which appears counterintuitive, however could also be a part of why the business is at such a mismatch with what Australian girls want.” she stated.

The OneTwo prioritises sustainable practices of their enterprise, from manufacturing to packaging. They use a proprietary material created from a by-product of natural cotton manufacturing that may in any other case go to waste and course of it sustainably, leading to a breathable, sweat-wicking, cool-to-touch material.

This modern method helps them create a high-quality product with out compromising sustainability.

The organisation additionally desires to make sure it offers again to girls in the neighborhood. The title The OneTwo comes from their dedication that each bra offered will see two pairs of briefs donated to girls fleeing home violence.

• Key information:
  ● 8 out of 10 Australian girls put on the mistaken bra dimension
  ● 77% of ladies say they’re additionally uncomfortable of their bra
  ● 72% have points with their bra straps falling off or digging in
  ● 40% of ladies say they’re in precise ache when sporting their present bra
  ● After utilizing the OneTwo digital match concierge, 84% of ladies modified their dimension