Sony Music US Latin has appointed Esteban Geller as Common Supervisor.

Geller relies in Miami and can proceed to report back to Sony Music US Latin President Alex Gallardo.

Most just lately, Geller served as Senior Vice President, Artist Relations & Advertising and marketing, the place he led artist technique for the label’s world Latin music ecosystem.

In his new function, he’ll add to his scope the Puerto Rico and West Coast Operations, Radio/Promotions, Video Commissioning, and Sony Music US Latin’s relationship with Administration corporations.

Geller labored throughout key initiatives for artists like Shakira, Maluma, Jennifer Lopez, Camilo, Rauw Alejandro, Becky G, Ricky Martin, Carlos Vives, Marc Anthony, Wisin & Yandel, Manuel Turizo, Nicki Nicole, Farruko, Christian Nodal, C. Tangana, and plenty of extra.

Previous to becoming a member of Sony Music in 2018, Geller represented artists like Ricardo Arjona and Diego Torres, and held positions at Fenix Leisure Group Latin America and MTV/Vh1 Latin America.

Concerning the promotion, Gallardo mentioned: “Esteban is without doubt one of the most dynamic, savvy, energetic, and enthusiastic executives within the enterprise.

“He has performed a key function in our growth and the sustained success of numerous acts. He’s a real group participant who doesn’t simply envision huge concepts; he actively executes them on the highest stage.”

“Esteban is without doubt one of the most dynamic, savvy, energetic, and enthusiastic executives within the enterprise. He has performed a key function in our growth and the sustained success of numerous acts.”

Alex Gallardo, Sony Music US Latin 

Geller added: “It has been superb to be a part of Sony’s development within the trade and I’m pleased with what now we have achieved over the previous few years.

“Latin music has develop into a revered mainstream style, and I’m honored to have skilled this growth each step of the best way at Sony.

“It has been superb to be a part of Sony’s development within the trade and I’m pleased with what now we have achieved over the previous few years.”

Esteban Geller

Geller continued: “This wouldn’t be potential with out our unbelievable and passionate workers, managers and superb artists.

“Each venture is so necessary to us, and we method every artist with the identical care and diligence. A lot appreciation to Alex and Afo which have entrusted me to not solely develop music releases, however most necessary artists careers.”

Based on knowledge launched final Wednesday (April 12) by the RIAA, complete retail revenues generated by Latin recorded music in america got here in at $1.09 billion final 12 months, a rise of 23.8% YoY from 2021.

Latin music had a market share of 6.9% of all recorded music income final 12 months, an all-time excessive for the style, the RIAA mentioned, and up from 5.9% in 2021.Music Enterprise Worldwide