Our shopper who focuses on creating medicines for uncommon life-threatening ailments, wished to enhance its healthcare supplier engagements by higher analyzing and segmenting healthcare thought leaders within the trade. Handbook collation and unsuitable segmentation of healthcare professionals’ information resulted within the lack of native intelligence and impacted medical gross sales. Knowledge high quality points added to its woes. Cumbersome, market-centric information stories distributed to world and on-field groups for handbook evaluation made the method time-consuming & troublesome to scale.

The shopper wished to incorporate fashionable options of their key opinion leaders (KOL) segmentation course of equivalent to analyzing digital and social media actions, their reputation throughout boards, relationship matrix and extra.