It could not matter if Elon Musk cannot remake Twitter to his design. He reportedly has ambitions to construct a real-world utopia.

In response to an in-depth Wall Road Journal report citing a number of sources with information of the scenario, Elon Musk has bought 1000’s of acres of farmland outdoors of Austin, Texas. He allegedly plans to construct his personal city on the land. The WSJ says that in conferences with landowners and actual property brokers, Musk and his reps have described a utopian city the place his staff may each stay and work alongside the Colorado River.

Boring Co. execs have reportedly seemed into how they could incorporate a city in Bastrop County, 35 miles from the state capital in Austin. Individuals with information of the plans say Musk desires Boring, SpaceX, and Tesla staff residing in and round Austin to have entry to properties they might lease at extra reasonably priced charges than they could discover in an iconic tech location just like the notoriously costly San Francisco, CA.

The Journal stories that the city is already extra actual than not. The property which could grow to be Musk’s utopia adjoins incomplete SpaceX and Boring Co. amenities in Bastrop. The WSJ says the placement already hosts a number of modular properties and leisure amenities, together with a pool and health club. Indicators on the location say it’s “Snailbrook, TX, est. 2021″—”Snailbrook” additionally references Boring’s unofficial mascot, the snail.

Insider notes that Musk has expressed utopian inspirations up to now:

In 2021, Musk issued an “pressing” plea for extra housing in Austin, Texas as SpaceX and Tesla seemed to fill a whole lot of jobs within the space. On the time, Musk had stated he deliberate to kind a brand new metropolis known as Starbase at SpaceX’s launch amenities in Texas, a couple of five-hour drive from Austin. However, whereas SpaceX staff have taken over a lot of Boca Chica, Texas, it is unclear whether or not Musk ever totally established town.

Utopian ideas primarily based on auto manufacturing wants aren’t new. Henry Ford’s failed Fordlandia was a Ford Motor Firm try to determine a rubber plantation within the Brazilian Amazon within the Twenties. Ford envisioned a self-sustaining American-styled group with properties, faculties, church buildings, and fashionable conveniences. It might home 1000’s of employees and provide latex for Ford’s tire-making operations.

Fordlandia was doomed from the beginning by dangerous planning, leadfooted cultural missteps, and labor disputes. The land purchased for the failed experiment was bought again to the Brazilian authorities.

The place Henry Ford failed, nonetheless, Musk has sufficient enter from creatives to assist. The WSJ stories that he has consulted a number of in his circle about Snailbrook, together with Kanye West, the hip hop mogul’s architectural designer, and Musk’s ex and mom to 2 of his many kids, the singer Grimes.