Hey, TechCrunch folks. If you happen to’re in search of a recap of the week’s information in tech, you’ve come to the suitable place. It’s Week in Overview (WiR), TechCrunch’s common recap column. Glad to have you ever.

Earlier than we get on with the meat of it, a PSA that tickets for TechCrunch Disrupt 2023 can be found now. Disrupt, after all, is TechCrunch’s flagship in-person occasion, centered on founders, buyers and the way forward for tech 12 months after 12 months. In San Francisco on September 19–21, anticipate to listen to from thought leaders within the fields of AI, fintech, {hardware}, sustainability, SaaS, safety and extra. It’ll be nicely definitely worth the journey.

Within the nearer time period, tune into the subsequent TechCrunch Dwell present, which is able to highlight Cambrian BioPharma, a startup billing itself as a pharmaceutical outfit with a revolutionary method to managing drug growth. Founder James Peyer will probably be joined by Maryanna Saenko of Future Ventures, who invested in Cambrian’s Sequence A, B and C rounds.

Now, with out additional ado!

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Elon uncovered: Elon Musk tweeted a photograph on Monday night time that confirmed him logged into his Twitter account, promoting to content material creators how they’ll activate monetization options on Twitter. Sadly for Musk, folks weren’t paying a lot consideration to the truth that he has 24.7K paid subscribers — as a substitute, some customers realized that he seemed to be logged into one other account, Amanda writes — probably his burner. Oops.

SpaceX finds success in failure: SpaceX launched a totally built-in Starship launch car for the primary time final Thursday, a long-awaited and extremely anticipated milestone within the car growth program. Regardless of its fiery destiny, the check was successful, Aria experiences: SpaceX acquired tons of precious information that can inform future Starship and Tremendous Heavy prototypes.

Tile, however for cats: Tile, the AirTag rival now owned by Life360, this week launched a brand new cat-tracking tag to assist pet homeowners discover their furry buddies. The brand new machine, “Tile for Cats,” is basically a modified model of the Tile Sticker with a silicone collar attachment that prices $39.99. Ivan has extra.

Epic loss: Apple has received its antitrust-focused appeals courtroom battle with Fortnite maker Epic Video games over its App Retailer insurance policies, Sarah experiences. The U.S. Ninth Circuit Courtroom of Appeals largely upheld the district courtroom’s earlier ruling associated to Epic Video games’ antitrust claims in favor of Apple, however it additionally upheld the decrease courtroom’s judgment in favor of Epic beneath California’s Unfair Competitors Regulation.

Holmes avoids jail: Theranos founder Elizabeth Holmes is not going to be heading off to jail this week to start serving an 11-year sentence, as first reported by the WSJ. Although earlier this month U.S. District Courtroom Decide Edward Davila denied her request to stay free whereas she appeals her conviction, this week she requested the Ninth U.S. Circuit Courtroom of Appeals straight if she may keep out of jail whereas her case makes its approach by the appeals course of; the request robotically places her reporting date on maintain whereas the courtroom considers her request, writes Connie.

Protestors sting again: A Missouri authorities tip web site for submitting complaints and considerations about gender-affirming care is down after folks flooded it with fanfiction, rambling anecdotes and the “Bee Film” script. The Missouri Legal professional Basic’s workplace launched the net type for “Transgender Heart Issues” in late March, inviting those that’ve witnessed “troubling practices” at clinics that present gender-affirming care to submit suggestions, Morgan experiences.

Twitter pushes advertisers to pay up: As Twitter’s legacy blue examine mark system lastly involves an finish, the social community’s new paid-for verification system is inflicting greater than just a little chaos, with CEO Elon Musk himself stepping in to pay for some celebrities’ verification once they refuse to take action. Nevertheless, one other little nugget to emerge from the carnage this week is that anybody trying to promote on Twitter will now seemingly must have a verified account, Paul experiences.

WhatsApp throughout units: WhatsApp is lastly rolling out multidevice login help for a couple of telephone. Mark Zuckerberg introduced the function’s rollout on Fb and Instagram, clarifying that customers can log into the identical WhatsApp account on as much as 4 telephones. Till now, you possibly can solely use one WhatsApp account on one telephone and a number of companion desktop units.

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TechCrunch is cross-medium, in case you weren’t conscious. The crew maintains a improbable (on this author’s humble opinion) slate of podcasts to your edification and pleasure — so think about giving them a pay attention when you haven’t already. This week on Fairness, Ankur Nagpal, the entrepreneur behind Teachable, Ocho and Vibe Capital, spoke about the way forward for solo GPs; how Ankur constructed, bought, pivoted and launched in public; and the significance of brand name and succession. And Discovered — dwell from TechCrunch’s Early Stage occasion in Boston — was joined by Russ Wilcox, who based E Ink and is presently a accomplice at Pillar VC.

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TC+ subscribers get entry to in-depth commentary, evaluation and surveys — which you recognize when you’re already a subscriber. If you happen to’re not, think about signing up. Listed here are just a few highlights from this week:

Sluggish income progress: Public tech companies are for probably the most half on a reasonable tempo of trailing progress in the newest fiscal quarter. Alex breaks down what which means — in addition to the broader implications.

Founders change their pitch: Increasingly more founders are adapting their pitches and enterprise methods to be extra downturn-friendly, Natasha M writes. Now that it’s been over a 12 months since tech’s present interval correction first started, founders are getting extra progressive in how they method breaking their pitch.

Capital effectivity is the brand new VC filter for startups: Igor Shaversky, a accomplice at Waveup, writes about which metrics startups ought to observe to know the place they stand on the capital effectivity scale.