Full-service company streamlines digital communications with the Information Administration Platform from Teradata Advertising Purposes
Echte Liebe, a full-service digital media company primarily based in Germany, has chosen the Information Administration Platform (DMP) from Teradata Advertising Purposes, a division* of Teradata Company (NYSE: TDC), to assist its shoppers join all related information from a number of sources and channels after which leverage it in near-real-time for individualized advertising and marketing campaigns.
The number of paid, earned and owned channels out there to firms to achieve and work together with their prospects has elevated considerably lately, as has the amount of knowledge. In at present’s continuous digital atmosphere, having the ability to observe the whole buyer journey by combining and analyzing on-line and offline information has turn into a make-or-break proposition for entrepreneurs implementing individualized buyer campaigns. The Teradata DMP allows such capabilities, which influenced Echte Liebe’s choice to make use of this expertise shifting ahead.
“Our shoppers require environment friendly and personalised campaigns, starting from individualized banner promoting to constructing lookalike audiences and making use of confirmed marketing campaign ways. For that, we would have liked the correct technological basis,” says Siamac Alexander Rahnavard, CEO of Echte Liebe. “We chosen Teradata Advertising Purposes over two different distributors as a result of they deal with our relationship as a partnership, and their mature expertise demonstrates their management expertise in leveraging information for digital advertising and marketing.”
“Discovering your manner by way of the maze of technological options for information administration is less complicated stated than completed,” explains Dirk Radetzki, managing director DACH, Advertising Purposes at Teradata. “If information warehouses will be considered because the ‘long-term’ reminiscence of an organization, then information administration platforms are its ‘short-term’ reminiscence. Ultimate for dealing with vital data comparable to preferences and loyalty, these platforms allow individualized real-time buyer communications. Utilizing Teradata’s DMP, advertising and marketing managers can goal their messages not solely to identified customers, but additionally to unknown customers who don’t want to reveal their private particulars.”
Teradata is the linked multi-cloud information platform for enterprise analytics firm. Our enterprise analytics resolve enterprise challenges from begin to scale. Solely Teradata provides you the flexibleness to deal with the large and blended information workloads of the long run, at present. Be taught extra at Teradata.com.
