Situation

Six months right into a one-year contract, analyze person knowledge to determine clients who’re heavy customers of a product. Customers displaying excessive engagement are seemingly discovering excessive worth in your product. Locking down renewal cash for a multi-year interval with these clients is a giant win. Goal heavy use shoppers with an early renewal provide by coming into them into an automatic e-mail marketing campaign. The messaging ought to deal with how nicely they’re doing together with your product and ask them to change into long-term companions for a reduced, multi-year renewal price. That further time additionally supplies extra alternatives for future upselling.

Set off

• Distinctive product adoption and use by a buyer

Motion

• E mail marketing campaign specializing in how a lot the client makes use of the product and selling a reduction for a multiyear renewal