Disney, the worldwide leisure conglomerate working a wide range of streaming platforms, suffered a 2% contraction in its whole subscriber base for the quarter ending March this 12 months. The decline is essentially attributed to at least one particular streaming service: Hotstar.

The Disney+ Hotstar platform, catering to viewers in India and Southeast Asia, misplaced 4.6 million subscribers throughout the aforementioned quarter. This marks the second consecutive quarter witnessing a drop within the platform’s subscriber rely. Since October of final 12 months, Hotstar’s whole subscriber loss has reached 8.4 million, per Disney’s earnings studies. Hotstar, which counts India as its largest market, nonetheless has about 53 million subscribers.

The problems for Disney prolong past subscriber attrition. The corporate can be witnessing lowered income from those that preserve their subscriptions to the streaming service. Hotstar’s common income per subscriber fell from 74 cents to 59 cents within the quarter ending March.

As soon as a prized asset in Disney’s acquisition of Fox, Hotstar is scrambling to search out methods to maintain its subscribers base pleased. The Indian streaming platform attracted prospects by offering stay streaming of cricket matches, notably the native IPL event. Nonetheless, Disney was outbid for this season’s IPL digital rights by Viacom18, an organization backed by billionaire Mukesh Ambani’s Reliance Industries. To aggressively win prospects, JioCinema is streaming this 12 months’s IPL without spending a dime in India.

“Decrease impressions have been attributable to decreases in common viewership at our sports activities and non-sports channels. The lower at our sports activities channels was primarily attributable to cricket programming, which mirrored airing fewer Indian Premier League (IPL) matches within the present quarter in comparison with the prior-year quarter because the 2023 IPL season began roughly one week later than the 2022 season,” Disney mentioned in its earnings report Wednesday.

Hotstar’s prospects stay bleak because the streaming service grapples with the current termination of its licensing settlement with HBO. The leisure titan promptly withdrew its total catalog from the Indian platform, with Viacom18 securing the rights to HBO and extra Warner Bros. content material.

Trade analysts forecast Hotstar’s subscriber loss to escalate, probably reaching a further 7 million by year-end.