Though you could be absorbing the waning days of summer season, Thanksgiving and the eCommerce vacation rush are simply across the nook.

This 12 months, vacation procuring formally kicks off with Black Friday on November 24, though some analysts imagine it may begin even earlier. Whereas which may nonetheless go away you with sufficient time to search out that nice on-line deal, it gives far much less room to get your eCommerce web site prepared for a spike in visitors and gross sales.

Why would possibly your eCommerce retailer must be improved? For starters, on-line gross sales proceed to surge, and in case you’re not satisfied, see this 12 months’s Amazon Prime Day for a…prime instance. The eCommerce big’s U.S. on-line gross sales rose 6.1% to $12.7 billion in what may very well be an early indicator of a vacation season that’s about to burst.

Ensuring your eCommerce web site not solely gives an amazing consumer expertise day-to-day however that it’s poised for scale when these post-Thanksgiving customers arrive is your ticket to increased revenues this fall.

Use Coupon Code WooReady23 for 4 months free with the acquisition of a brand new
WP Engine eCommerce plan!

In the event you’re able to crush your gross sales targets and never your storefront this Black Friday (and past), hold studying. The next sections provide a more in-depth take a look at areas the place you can also make significant enhancements in addition to methods you may get began at this time! Right here’s what we’ll cowl:

Making ready for Extra Customers on Your WooCommerce Website

eCommerce web sites are dynamic web sites, and rightfully so. Customers anticipate to see solely merchandise at present that can be purchased, up-to-date costs, particulars on the most recent gross sales, real-time cart information, and different dynamic info particular to eCommerce procuring experiences.

These facets of eCommerce websites imply that as procuring pages load they have to use assets from the net server to render the web page, way more so than static content material websites which may leverage caching extra extensively.

The dynamic nature of eCommerce websites and the extra compute assets they require imply mass visitors occasions like a flash sale (or Black Friday) may create a rush of visitors, and thus, a rush on the compute assets obtainable to your retailer.

When the compute demand in your WooCommerce web site exceeds your assets, your retailer will probably go down utterly or turn out to be so gradual that nobody will be capable to moderately use it to buy.

There are a number of methods you may make use of to assist make certain your retailer is ready, together with upgrading to a premium managed WordPress platform, offloading dynamic requests to different compute assets, optimizing your theme, compressing your product pictures, minifying your CSS/JS, and lots of different methods for lowering the assets your WooCommerce retailer must load.

To benefit from many of those approaches, and to make sure your retailer is prepared for the vacation rush, take a look at WP Engine’s WordPress internet hosting plans. Our WooCommerce internet hosting is optimized to extend pace and drive conversions, and web site migration will not be solely free, it’s backed by a 60-day money-back assure!

High quality-tune Your eCommerce Funnel   

With extra visitors on-line than ever earlier than, on-line shoppers are additionally turning into savvier, and you could have to work additional onerous to face out and earn a share of their wallets. They know what they need, and it’s vital so that you can perceive the kind of eCommerce expertise you’re providing to see in case you’re falling brief. 

Do your pages load shortly? Can customers simply discover what they’re on the lookout for? Are they capable of conveniently take a look at? Figuring out the solutions to those questions is essential for constructing an eCommerce expertise that’s optimized for engagement, conversions, and income. 

For some web site house owners, the reply could also be clear—you already know the place your web site struggles or the place it excels. Others could usually A/B take a look at procuring pages or take a look at for web site pace efficiency metrics, together with Google Core Internet Vitals, as a solution to establish alternatives for bettering consumer expertise and total conversion charges. 

One key procuring expertise that WooCommerce shops usually overlook is the product search expertise. 43% of customers use product search parts on eCommerce shops and people customers are greater than TWICE as probably to purchase. The issue although is that the default search expertise in WordPress leaves so much to be desired.

Because of this it’s useful to leverage instruments like WP Engine’s Instantaneous Retailer Search, which is powered by ElasticPress to boost the search expertise in your customers. Instantaneous Retailer Search and comparable options will let you provide capabilities like predictive search queries, misspellings & fuzzy matching, and customized search outcomes.

Take a look at this video exhibiting the distinction between a default and enhanced search expertise with a WooCommerce retailer:

Are You Prepared for Black Friday and the Vacation Rush? 

WP Engine has answered the decision for brand spanking new and present eCommerce shops by embedding best-in-breed options and performance into all of our WooCommerce internet hosting plans. 

Along with high-power efficiency, unbelievable search capabilities, and pre-built templates that get you to market sooner, our eCommerce internet hosting plans additionally will let you:  

• Make WooCommerce even higher, as much as 40% sooner, and as much as 18% higher at driving on-line gross sales.
• Effortlessly enhance your retailer’s search expertise—43% of customers use search and so they’re greater than twice as probably to purchase after they discover what they’re on the lookout for.
• Simply migrate your retailer to WP Engine with our automated migration plugin and 24×7 help.
• Add a CDN and use Cloudflare to assist with pace and scale. 
• Lean into the dynamic nature of WooCommerce with optimized cart fragments and the choice to export previous order tables to maintain your retailer lean and imply.
• Enhance consumer expertise AND make your retailer sooner with ElasticPress and industry-leading WordPress internet hosting trusted by greater than 1.2 million web sites. 

Obtain Increased Conversions This Fall!

Discover out extra about our eCommerce internet hosting plans and our 60-day money-back assure right here, or communicate with a specialist proper now for solutions to your questions.

It could look like summer season is dragging on, however the vacation rush shall be right here earlier than you already know it. Make certain that is the 12 months you’re totally ready!

Use Coupon Code WooReady23 for 4 months free with the acquisition of a brand new
WP Engine eCommerce plan!