CRED is rolling out a purchase now and pay later service and a faucet to pay function because the Indian fintech platform broadens its choices to spice up engagement and monetization on the platform.

Cred flash, the Bengaluru-headquartered startup’s foray into purchase now and pay later class, will permit clients to make seamless cost on the app and throughout over 500 associate retailers together with Swiggy, Zepto and City Firm and clear the invoice at no cost in 30 days.

The personalized credit score prolonged to clients will permit them to make invoice funds and recharges and different bills with a single swipe and with out having to attend for an OTP authentication code, mentioned the startup, which is valued at over $6 billion. The service, powered by RBI-registered NBFC Parfait Finance and Investments Pvt Restricted, will initially roll out to a choose group of shoppers, the startup mentioned.

The BNPL product is the most recent in a sequence of latest choices from CRED lately because it strikes to make its eponymous fintech app a much bigger a part of its clients’ lives.

The startup, which additionally gives its clients the flexibility to lend to 1 one other on the platform at “inflation beating” charges, final 12 months launched Scan and Pay, its quick UPI QR funds that enables clients to earn rewards for every transaction they made to retailers and likewise shield their identification through the use of aliases.

CRED, which has amassed 16 million customers, began its life as a utility device for monitoring and paying bank card payments. It serves a few of India’s most reliable clients because the app solely onboards those that have at the least a 750 credit score rating. This threshold has made CRED a extra possible testbed for added monetary providers, even when these choices have existed on different platforms for years.

A handful of startups in India supply purchase now and pay later providers, however lots of the distinguished names within the class together with Zip-backed ZestMoney are struggling financially as they principally cater to an viewers base with skinny credit score bureau historical past.

CRED mentioned it’s also rolling out a faucet to pay function that may permit customers to make funds by way of their bank cards with their telephones with a faucet on the terminal machine. The function, first rolling out to NFC-enabled Android smartphones, would require members to unlock their telephone earlier than they faucet on the service provider’s PoS machine.

“Faucet to Pay addresses CRED members’ want for a quick, easy, and protected offline cost expertise. Faucet to Pay makes use of safe card tokenization expertise to retailer card tokens on the gadget.” the startup mentioned.

The startup, backed by Sequoia India, QED, Tiger International and Ribbit, is aggressively specializing in rising its income because it fires up extra monetization engines, its founder and chief government Kunal Shah mentioned earlier this 12 months in an interplay. “Members are engaged in a number of merchandise. And, the monetization is sort of setting us in the correct course,” he mentioned.