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Adjustments in shopper habits are driving the necessity for purposes to be extremely customized and localized throughout industries and verticals. Use of a high-performance, feature-rich NoSQL database can help personalization primarily based on habits, geographical location, and the precise cell and IoT gadgets that customers are on and round. Nevertheless, enterprises are nonetheless involved with efficiency, flexibility, cell and edge capabilities, in addition to rising cloud prices. On this presentation, Jeff Morris will talk about a number of the issues going through enterprises to construct trendy purposes and recommend how they are often solved.