On social media platforms, algorithms issue within the variety of feedback under a submit—in addition to different types of engagement, resembling likes and impressions—when deciding how broadly to share it. Some customers attempt to sport the system and assist others achieve extra publicity by merely writing within the feedback part, “Commenting for attain” or “commenting for higher attain.” 

It alerts a savvy consciousness of how the system works. Or no less than that’s what some customers assume. LinkedIn, like different social networks, is secretive about how its algorithm works.

On Microsoft-owned LinkedIn, customers deal with skilled networking and profession growth, posting all method of articles associated to the office. With current tech trade layoffs, posts about turning into abruptly unemployed—and being within the job market—have garnered appreciable consideration of late.

Earlier his month, Fortune reported on LinkedIn customers writing about their layoff heartbreak—and generally seeing their posts go viral—in a marked distinction to the disgrace and secrecy that usually surrounded layoffs up to now. Amongst them was Nikita Kulkarni, who late final yr misplaced her job in content material design at Instagram, owned by Meta. She famous in her submit that she would “miss her teammates dearly,” and requested customers to succeed in out in the event that they knew of any appropriate open positions.

Whereas many feedback got here throughout as heartfelt commiseration, and a few vouched for her abilities, others merely said, “Commenting for higher attain.” 

It’s attainable that such replies helped juice the algorithm and enhance the submit. However they threat sounding inauthentic, and never everyone seems to be bought on the thought, amongst them LinkedIn customers who spoke to the Wall Avenue Journal.

“‘Commenting for attain’ turns us all into dribbling robots on the ft of the algorithm,” Olivia Nelson, who works in Atlanta for the schooling expertise firm Screencastify, informed the Journal. She added that introducing the job seeker to somebody hiring can be extra useful.

Brian Collins, head of gross sales at a Chicago software program agency, informed the Journal that leaving “even an emoji is best. It implies that you sat there and also you mirrored on the emotion that you just felt while you learn the submit, you seemed by means of a big set of emojis and located the fitting one.”

LinkedIn isn’t the one platform with “commenting for attain” replies, however it does appear to be significantly recognized for them. As one Twitter person lately wrote in a reply, “Commenting for higher attain. Might I be extra LinkedIn-ish?” 

Fortune contacted LinkedIn for remark however didn’t obtain a right away reply.

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