ADA Worldwide, the unbiased label and artist companies arm of Warner Music Group, has appointed Cathy Bauer as Head of Bodily Gross sales & Advertising for the corporate.

On this newly created position, Bauer will handle ADA’s international bodily gross sales and advertising division with a give attention to rising companions’ companies.

Warner says that Bauer can even determine development and innovation alternatives for ADA’s artists and companions together with by way of direct-to-consumer initiatives, working carefully with WMG’s artist companies division, WMX.

Bauer will report back to ADA Worldwide’s President, Cat Kreidich.

A music trade veteran, Bauer most just lately spent almost 5 years as Vice President of Gross sales & Advertising at ABKCO Music & Information.

Previous to that, she led Home Gross sales & Advertising at unbiased distributor, Secretly Distribution, and served as Basic Supervisor for unbiased funk and soul label Daptone Information.

Bauer has additionally held roles at RoyaltyShare and IODA (now The Orchard), and acquired her begin with Lookout! Information.

Bauer was elected to the Board of Administrators for A2IM and served from 2012 to 2015.

Kreidich stated: “With this transfer, we’re doubling down on our efforts to get bodily product from unbiased artists to followers in an environment friendly and plentiful method. And after we say bodily product, it’s not simply CDs or vinyl – it’s something tangible that strengthens the artist-to-fan connection.

“The chances are countless, and Cathy will play an enormous position in serving to us innovate, constructing out what our future within the direct-to-consumer house seems to be like. Her wide-ranging expertise makes her the right match for the position, and our complete management workforce seems to be ahead to collaborating along with her.”

“With this transfer, we’re doubling down on our efforts to get bodily product from unbiased artists to followers in an environment friendly and plentiful method.”

Cat Kreidich

Bauer added: “ADA is heading in a extremely thrilling route – Cat has managed to remain true to the independent-minded values the corporate was based on, whereas discovering methods to strategically evolve to raised serve artists and companions.

“I’m honored to be becoming a member of the ranks and contributing to the following chapter of ADA’s story. And, as all the time, I look ahead to advocating for and uplifting our unbelievable indie music group.”

In November 2022, ADA introduced it had appointed MaryLynne Drexler as Senior Vice President of Worldwide Sync.

Elsewhere at Warner Music Group, in February 2023, Daniel Mora was appointed Managing Director of Warner Music Andes.Music Enterprise Worldwide