BMG has introduced that it’s absolutely integrating its new launch and catalog recordings companies.
In doing so, the corporate claims to have turn out to be the primary world music firm to desert what it calls “the outdated trade distinction” between new i.e ‘frontline’ and older i.e ‘catalog’ recordings.
The trade has traditionally outlined ‘frontline’ as any launch youthful than 18 months outdated, whereas ‘catalog’ has counted as any music older than 18 months.
BMG says that the transfer displays “the brand new actuality of a streaming market by which older catalog recordings account for as much as three-quarters of income”.
With rapid impact, BMG says that its recorded catalog will now report domestically as per its nation of origin after which globally via EVP International Repertoire Fred Casimir for all gross sales exterior the proudly owning territory. This is identical construction the corporate makes use of for brand new, or so-called ‘frontline’ recordings.
BMG’s recorded catalog consists of recordings from artists together with Black Sabbath, The Kinks, Motörhead, Rick Astley, Mötley Crüe, Kylie Minogue, Chris Rea and Nick Cave amongst others.
“Music is music no matter its age. Nice artists and nice music don’t have any expiry date and we imagine it’s time for the music trade to replicate that.”
In accordance with BMG CEO Hartwig Masuch, “music followers reveal each day that they reject the music trade’s outdated privileging of latest music over older music”.
He added: “Music is music no matter its age. Nice artists and nice music don’t have any expiry date and we imagine it’s time for the music trade to replicate that.”
The change signifies that Casimir will now lead a staff of round 90, liable for advertising and marketing recordings world wide.
“There’s no nice secret to BMG’s success. It’s about wrapping ourselves round artists’ wants and adjusting to the realities of the streaming world.”
Fred Casimir, BMG
Casimir first joined the brand new BMG in 2009 as Managing Director BMG Germany from sister Bertelsmann firm FremantleMedia the place he was liable for all of its music-related companies throughout Europe.
He grew to become EVP Continental Europe in 2012, EVP International Recordings and President Continental Europe in 2018, earlier than taking on his present function as EVP International Repertoire in 2019.
Worldwide success tales underneath Casimir’s management embrace tasks from Louis Tomlinson, 5SOS, Lenny Kravitz, Katie Melua, Conkarah, Bryan Adams, Rick Astley, Kylie Minogue and LP, in addition to the event of BMG’s movies enterprise together with the David Bowie documentary Moonage Daydream and the hit Lewis Capaldi documentary Lewis Capaldi: How I’m Feeling Now, at present streaming on Netflix.
Fred Casimir stated: “There’s no nice secret to BMG’s success. It’s about wrapping ourselves round artists’ wants and adjusting to the realities of the streaming world.
“Profitable music catalogs deserve the identical effort, dedication and keenness as newer recordings. I’m delighted to tackle duty for advertising and marketing BMG’s recorded catalog.”
Asserting the information in a notice to BMG employees, CEO Hartwig Masuch wrote: “BMG was the primary music firm to acknowledge that in a streaming surroundings, older music could be comparatively extra essential than it had ever been previously. That is borne out by market statistics which present that the brand new launch frontline enterprise is right down to 30% or much less of streaming consumption.
“It’s why now we have invested closely in traditional repertoire and why nearly all of our frontline new releases are by confirmed and established artists.
“However till now now we have all the time adopted trade follow in having a separate world reporting line for catalog recordings versus frontline.
“This now adjustments. With rapid impact recorded catalog now studies domestically as per its nation of origin after which globally via EVP International Repertoire Fred Casimir for all gross sales exterior the proudly owning territory.”
Added Masuch: “This marks a big growth of Fred’s duties, and is a mirrored image of the success of the worldwide frontline advertising and marketing staff he created in 2018. He’ll now as well as be liable for the worldwide catalog advertising and marketing staff and the London-based world licensing hub.
“It additionally signifies that on an area stage, our repertoire leaders – Thomas Scherer in LA, Alistair Norbury in London and so on – will uniquely within the music trade oversee music publishing and frontline and catalog recordings of their native territories.
“This makes good on our long-term plan to create the world’s first absolutely built-in music firm, it empowers native leaders, it shortens reporting traces and it makes us extra responsive for our artist and songwriter purchasers.”
“Congratulations to Fred and to all of our repertoire and advertising and marketing groups who proceed to do such an ideal job.”Music Enterprise Worldwide
