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Digital transformation chief will assist information Quad’s strategic progress efforts as a advertising and marketing expertise firm

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SUSSEX, Wis. — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “firm”), a worldwide advertising and marketing expertise firm, introduced immediately that Beth-Ann Eason, a digital transformation chief, has been appointed to Quad’s board of administrators, efficient January 31, 2023. Eason, who most not too long ago was Managing Director and Senior Digital Transformation Government at Accenture, additionally will be part of Quad’s Compensation Committee.

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Eason’s appointment, which expands Quad’s board from 9 to 10 administrators, alerts an vital step within the Firm’s efforts to speed up its progress technique as a advertising and marketing expertise firm.

“Beth-Ann’s deep background in promoting, advertising and marketing, publishing and digital transformation additional strengthens our concentrate on guiding manufacturers via each effort supposed to drive motion — from shopper consciousness and belief, to model choice and buy,” stated Joel Quadracci, Chairman, President & CEO of Quad. “She understands first-hand the challenges dealing with our purchasers and will probably be instrumental in our ongoing efforts to drive Quad’s continued income progress. We’re happy to welcome Beth-Ann to our board and stay up for leveraging her experience to reinforce our aggressive place as a advertising and marketing expertise firm.”

Mentioned Eason: “Quad is a quickly evolving firm targeted on perfecting the advertising and marketing journey via artistic innovation, course of enchancment and relentless transformation. Its capacity to deploy an unparalleled data-driven arsenal—from digital video manufacturing to augmented actuality activations whereas additionally printing every part from catalogs to packaging—creates a variety of built-in capabilities I haven’t seen at different corporations. Along with its superior expertise and an inimitable tradition, Quad has a aggressive benefit that can assist it obtain continued progress. I’m excited to be a part of Quad’s path ahead.”

Throughout her time at Accenture, Eason led C-suite engagements for distinguished manufacturers as they developed and remodeled, drawing on her widespread digital advertising and marketing and digital media expertise. Whereas at Innovid, the world’s largest related TV and video promoting software program platform, Eason led worldwide gross sales of its expertise platform, digital advertising and marketing, social media and shopper companies. Her different profession expertise contains government positions at Condé Nast, the place she led digital improvement; Information Company; Martha Stewart Dwelling Omnimedia; Yahoo; Ziff Davis Media; and Double Click on.

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Eason’s experience in digital transformation has made her a crucial member of the organizations shaping the promoting and media industries. She has served on the boards of the skilled our bodies of American Promoting Federation, On-line Publishers Affiliation, Interactive Promoting Bureau and Cell Advertising Affiliation. She additionally has served as President of Promoting Membership of New York, throughout which period she led the event of I’Mpart, an industry-wide range and inclusion program. She can be an inductee of the Promoting Corridor of Achievement.

About Quad

Quad (NYSE: QUAD) is a worldwide advertising and marketing expertise firm that helps manufacturers reimagine their advertising and marketing to be extra streamlined, impactful, versatile, and frictionless. Quad’s strategic priorities are powered by three key aggressive benefits that embody built-in advertising and marketing platform excellence, innovation, and tradition and social objective. The corporate’s built-in advertising and marketing platform is powered by a set of core specialties together with enterprise technique, insights and analytics, expertise options, managed companies, company and studio options, media, print, in-store, and packaging.

Serving over 4,600 purchasers, Quad has roughly 15,000 individuals working in 14 nations all over the world.

Please go to quad.com for extra info.

View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20230202005267/en/

Contacts

Claire Ho
Quad
414-566-2955
cho@quad.com

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