Pretty Boy A$AP Rocky has joined forces with Gucci for his or her subsequent Responsible magnificence marketing campaign.

On Wednesday (Feb. 22), Gucci introduced on Instagram that Pretty Flacko is the new face— alongside Elliot Web page and Julia Garner.  

“Grammy Award-nominated musician A$AP Rocky is among the faces of the brand new Gucci Responsible marketing campaign launching March 1. #GucciGuilty #GucciBeauty #ASAPRocky,” the model captioned in a photograph of Rocky posing for the marketing campaign. 

This will likely be Rocky’s second time representing “Gucci Responsible.”  In 2020, the “Vogue Killa” and Gucci launched the “Lifetime of a Rock Star” marketing campaign alongside Tyler, the Creator and Iggy Pop. 

Additionally, Rocky launched of his personal whisky model Mercer + Prince last yr. Teaming with World Model Equities and E. & J. Gallo, the spirit is impressed by intersection in Manhattan’s SoHo neighborhood. 

“You don’t even want something to drink it with—you possibly can simply drink it neat,” says Rocky to Vogue. “I don’t know too many liquids that you may simply take straight out the bottle. That was the purpose—it’s like instantaneous gratification.”

“What I really like about New York is with the ability to simply stroll across the streets and take in inspiration like a sponge,” Rocky added. “Whenever you consider that cross road at Mercer and Prince, you see so many alternative cultures and sorts of folks strolling round. It’s numerous, and that very same template went into making this whiskey.” 

Additionally, Rocky lately joined forces with Mercedes-Benz for a capsule assortment, which is impressed by ‘90s style and  tradition. 

“Mercedes-Benz has been exploring culture-led industries for many years, pushed by our forward-thinking spirit and, spearheaded by genuine co-operations with companions, permitting us to talk credibly to progressive goal teams.” says Bettina Fetzer, Vice President Communications and Advertising Mercedes-Benz AG.