The rise of Okay-Pop has seen its residence nation of South Korea turn into some of the influential markets within the fashionable hit-making music business.

There’s a significant rift stewing between two of the market’s key gamers, nonetheless, that would have a seismic affect on South Korea’s leisure enterprise for years to return.

Two weeks in the past, HYBE, the corporate behind BTS, acquired a 14.8% stake in its rival SM Leisure (behind stars like NCT, EXO and Aespa)  from SM’s founder Lee Soo Man, in a deal price 422.8 billion South Korean gained (approx. USD $334.5 million).

In consequence, HYBE turned SM’s largest shareholder.

It proved to be a very acquisitive few days for the Okay-Pop big globally, with HYBE America, led by Scooter Braun, agreeing that very same week to purchase Atlanta rap powerhouse QC Media Holdings or High quality Management, residence to acts akin to Lil Child, Migos, Lil Yachty and Metropolis Ladies.

As reported by All Okay-Pop, following its acquisition of Lee Soo Man’s SM Leisure shares, HYBE revealed in a submitting that it supposed to up its 14.8% stake in SM to round 40% of the corporate.

HYBE reportedly deliberate to take action by buying one other 25.2% of SM Leisure’s shares for a complete of 1.14 trillion South Korea Gained (USD $900 million USD) from minority shareholders, launching a young provide to take action.

SM Leisure’s present administration, nonetheless, isn’t comfortable about this chance.

Over the weekend, Jang Cheol Hyuk, the CFO of SM Leisure, printed a video on YouTube through which he slammed HYBE’s latest takeover bid, arguing that it could result in the latter firm’s monopolization of the Okay-Pop business.

He defined intimately why SM Leisure’s administration opposes a takeover by HYBE – noting particularly that he believes HYBE artists will likely be prioritized over SM Leisure artists if the corporations have been to be mixed.

Honing in on the competitors claims, SM’s CFO says that if HYBE and SM Leisure have been to be mixed, “the mixed entity would create a monopoly by taking 66% of the entire [Korean music] market income”.

He added that as of Q3 2022, the 2 firms’ mixed income derived from each albums and digital music “account for 70% of the [domestic] market”.

Mentioned SM’s Jang Cheol Hyuk: “Lots of indicators of market share indicate that HYBE’s acquisition of SM will undermine truthful competitors, which clearly exhibits that this acquisition is unfair.”

“The monopoly created on account of HYBE’s hostile acquisition of SM will trigger extra various and direct issues, together with decreased range of artists, music and concert events.”

Jang Cheol hyuk, SM Leisure

Elsewhere within the video, Jang Cheol Hyuk argued that HYBE’s tender provide to accumulate an approximate 40% stake in SM Leisure is “clearly a hostile takeover try that has not been consulted with the present administration and board”.

He added: “By this try for hostile takeover, HYBE appears to plan to train the administration management by dominating the board of administrators.”

He added that “HYBE has taken benefit of its place within the Okay-pop market to nearly double the live performance ticket costs as reported within the information a number of occasions lately”.

https://www.youtube.com/watch?v=mynwGHOG62A

Jang Cheol Hyuk continued: “HYBE is elevating not solely its personal live performance ticket costs but in addition these of the labels it has acquired, which illustrates the affect monopoly could have on the business. The consolidation of SM and HYBE will speed up ticket value will increase, including burden to followers who love and assist Okay-pop and Okay-pop artists. Live performance ticket value hike[s[ is just one example.

“The monopoly created as a result of HYBE’s hostile acquisition of SM will cause more diverse and direct problems, including decreased diversity of artists, music and concerts.”

Immediately after the news of HYBE’s 14.8% stake purchase in SM was announced a fortnight ago, the latter company issued a statement saying that it “oppose[s] all aggressive outdoors mergers and acquisitions together with HYBE”.

So if SM Leisure’s administration is elevating the alarm over the potential of HYBE shopping for extra of its firm, why did SM Leisure’s founder – Lee Soo Man – promote HYBE his shares within the first place?

It’s truthful to say that inside company rigidity is brewing between SM Leisure’s administration and its founder.

HYBE’s deal got here a couple of days after we discovered that South Korea-based Kakao Corp had acquired its personal 9.05% stake in Okay-Pop big SM Leisure, in a deal price 217.2 billion gained ($172.8 million).

Lee Soo Man subsequently stated he deliberate to file a lawsuit towards the corporate following the Kakao deal.

And final week, the co-CEO of SM Leisure, Lee Sung-soo, issued an announcement through YouTube leveling varied allegations towards (SM founder) Lee Soo Man, starting from “greed’ to offshore tax avoidance.

In the meantime, South Korea’s competitors regulator, the Korea Honest Commerce Fee (KFTC), has been protecting a detailed eye on HYBE’s intention to accumulate extra shares in SM Leisure.

Im Kyeong-hwan, the top of the worldwide M&A division of the competitors watchdog, advised Reuters final week: “Although there have been acquisition offers involving small and medium-sized leisure companies, a deal on this scale is a primary for us.”

SM Leisure generated revenues of 256.4 billion South Korea Gained  (USD $197.7 million) within the three months to finish of December 2022, in keeping with a monetary assertion printed by the agency in the present day (February 20).

That was up 18.2% YoY, in keeping with the submitting (see under).

Information of Kakao’s funding in SM Leisure coincided with the announcement that SM Leisure was planning to determine a number of manufacturing facilities and a multi-label system as a part of a brand new progress technique, dubbed SM 3.0.

Reuters reported that SM was planning to make use of the funds raised via the preliminary Kakao deal to fund this new technique.

SM Leisure’s CFO stated in his assertion that the corporate plans to double down on its SM 3.0 technique and that additional particulars will likely be printed quickly alongside a “new IP monetization mannequin” in addition to efficiency targets.

You’ll be able to learn SM Leisure’s CFO’s transcribed assertion in full (translated to English under)…

Hello, I’m Jang Cheol Hyuk, CFO of SM Leisure.

On February 3, we SM, took step one towards our new leap ahead for our followers, artists, shareholders and staff, by saying “SM 3.0 centered on the change to the Multi ‘Manufacturing Middle, Label’ system.” As quickly as SM’s new imaginative and prescient “SM 3.0” was introduced, the biggest shareholder offered his stake, and a hostile takeover try by a competitor began.

That is an try that ignores not solely the fierce deliberation and efforts of the 600 SM staff who’ve dreamed of turning into the No.1 leisure firm on this planet, but in addition the values and pleasure of SM that it has pursued along with the followers and artists. At this time, we wish to let you know intimately about SM Leisure’s place on the present scenario.

On February 9, HYBE turned SM’s largest shareholder by buying 14.8% of SM’s stake held by govt producer Soo-Man Lee, the corporate’s former largest shareholder. HYBE has additionally introduced that it could finally purchase ~40% stake via a young provide at the moment underway.

That is clearly a “hostile takeover try” that has not been consulted with the present administration and board. By this try for hostile takeover, HYBE appears to plan to train the administration management by dominating the board of administrators. We all know higher than anybody else that underneath such a governance construction, it’s tough to make selections that prioritize the worth of all SM shareholders, together with the remaining 60%.

This is identical as returning to the flawed previous of ‘SM for a sure shareholder’, which we’ve got been making an attempt so exhausting to interrupt free from. HYBE’s CEO stated he’ll guarantee unbiased administration of SM, however I can let you know how empty this promise is and the way tough that promise is to maintain. HYBE has not made any requests for due diligence materials to SM through the M&A disclosure course of. In response to HYBE’s disclosure on tender providing and buy of outdated shares, over 1 trillion gained of capital will likely be infused into this deal.

And HYBE goes to take out a short-term mortgage to finance this deal. Within the case of such large-scale borrowing, it ought to have been an merchandise for deliberation and voting at HYBE’s BOD, nonetheless, it’s a thriller how the BOD resolved an merchandise that entails funding of over 1 Tr Gained with no due diligence. It’s thought-about a typical sense and regular follow within the case of an M&A deal this dimension to endure a monetary audit or authorized due diligence based mostly on the information offered by the goal firm for merger earlier than any buying settlement is signed. On this regard, we predict that HYBE’s company governance is way from sound or rational.

If HYBE takes over SM, it’s inevitable that SM will likely be topic to such weak governance. I wish to level out a few of the points that would probably come up if the father or mother firm turns into a enterprise competitor. With the optimum album launch time restricted to 100 occasions a 12 months, HYBE is already saturated with artists from its labels. In consequence, SM artists could have no selection however to be placed on a decrease precedence. As well as, SM will surrender the fan platform enterprise aspired by SM 3.0 and use the HYBE platform. Such a platform will merely enhance some licensing income however not be correctly mirrored within the company worth. In consequence, SM will lose a brand new progress engine by lacking out on the information that may assist deepen [our] understanding [of] followers. Lastly, new enterprise alternatives that may assist SM 3.0 technique will likely be extremely prone to be allotted to HYBE’s wholly-owned subsidiary.

Along with the examples talked about, there should be many points that can not be addressed by the flawed governance construction the place a competitor turns into SM’s father or mother firm. I’m assured that this path won’t be one of the best for SM Leisure and its shareholders. Some say that there could be a synergy if SM artists joins HYBE’s Weverse platform. Nevertheless, as talked about earlier than, this could merely create extra income for HYBE with none advantages for SM. Fairly, such a transfer would deprive SM of a chance to run its personal platform enterprise. HYBE at the moment has a separate enterprise unit that monetizes IP held by its affiliated labels.

This implies HYBE, not SM, would take the initiative in working the SM-owned IP and SM’s future income could be subordinate to HYBE. HYBE says it is going to purchase former govt producer Soo-Man Lee’s stakes in SM Model Advertising and marketing in addition to his shares in DREAM MAKER. It insists that this goals at bettering SM’s governance construction. Nevertheless, the shopper of SM Model Advertising and marketing and DREAM MAKER is in impact restricted to SM Leisure. The worth of those two firms was created because of SM Leisure, due to this fact, the SM shareholders ought to be entitled to the worth of the shares.

On this regard, it’s inevitable to interpret HYBE’s buy of the 2 firms’ shares as a transfer to supply extra premium to Soo-Man Lee, finally resulting in the monetary lack of SM shareholders. As well as, whereas the companies of those firms are in competitors with Weverse, there isn’t any clarification on how the companies of those firms could be carried out after buying the shares held by producer Soo-Man Lee. This solely will increase the possibility of the worth of those firms being handed over to HYBE, whereas having no affect on the development of SM’s governance construction. HYBE says it is going to “create a powerful synergy in varied enterprise areas by buying SM”. Nevertheless, HYBE has not specified what synergy it’s and has not clarified the importance of the acquisition for SM’s shareholders. We urge HYBE to make clear what synergy the acquisition would create for SM and to obviously state whether or not this could be benefiting the shareholders of HYBE or these of SM. SM and HYBE are the highest two, main leisure companies which can be main the Korean leisure market scene.

If the 2 firms are built-in, the mixed entity would create a monopoly by taking 66% of the entire market income. Moreover, as of Q3 2022, the 2 firms’ mixed income from albums/digital music account for 70% of the market. Concerning live performance/efficiency revenue, the 2 firms took up as a lot as 89%.

On account of an integration, over 60% of the top-ranking artists by album gross sales could be underneath a single firm, undermining the variety of the Okay-pop market. Lots of indicators of market share indicate that HYBE’s acquisition of SM will undermine truthful competitors, which clearly exhibits that this acquisition is unfair. Within the Korean leisure market, the artists have put of their highest endeavors whereas the leisure companies have engaged in constructive competitors.

This has enabled Okay-pop to attain its present international recognition and fandom. Nevertheless, If HYBE takes nearly all of the market share by buying SM’s managerial rights, Okay-pop would lose alternatives for a better development ahead. In the end, Okay-pop followers would be the ones that will likely be most affected by the monopoly. SM places cheap costs to live performance tickets to permit broader scope of followers to get pleasure from cultural performances. In the meantime, HYBE has taken benefit of its place within the Okay-pop market to nearly double the live performance ticket costs as reported within the information a number of occasions lately. HYBE is elevating not solely its personal live performance ticket costs but in addition these of the labels it has acquired, which illustrates the affect monopoly could have on the business. The consolidation of SM and HYBE will speed up ticket value enhance, including burden to followers who love and assist Okay-pop and Okay-pop artists. The live performance ticket value hike is only one instance.

The monopoly created on account of HYBE’s hostile acquisition of SM will trigger extra various and direct issues, together with decreased range of artists, music and concert events. I’ve talked concerning the unfavourable penalties HYBE’s hostile takeover might have on the shareholders, followers and furthermore, the Okay-pop market as an entire.

However along with the ‘outcome’, I wish to discuss concerning the issues discovered within the strategy of the hostile takeover. Throughout HYBE’s SM share buy course of, buy of the shares held by the biggest shareholder and the tender providing have been deliberate concurrently and have been introduced on the identical day. Buy of the outdated shares and the tender providing should be thought-about as the identical deal, and it needed to undergo preliminary examination of the Honest Commerce Fee. Nevertheless, because it didn’t endure a preliminary examination, it’s problematic. If HYBE secures greater than 15% of the shares via buy of outdated shares and tender providing on Mar sixth, they should shut the reporting of company consolidation by Apr fifth, which is 30 days after the acquisition date. This may solely be considered as a pre-calculated plan to safe shares first then have an advantageous place on the SM Shareholder’s Assembly earlier than present process the preliminary examination by the Honest Commerce Fee. Even when the shares are bought, the Honest Commerce Fee examination will function a threat for SM’s future.

If the company consolidation is rejected as a result of cause of monopoly, numerous SM shares will likely be launched into the market, resulting in a plummeting share value. If a conditional approval for company consolidation is granted, there’s a chance that HYBE will scale back the dimensions of the SM, the acquired firm’s enterprise, to execute corrective measures prescribed by the Honest Commerce Fee. Even when approval is granted, the delay within the examination course of will create a setback for SM in executing its enterprise technique. Voices of most staff who’ve constructed SM collectively are expressing resistance to HYBE’s hostile takeover. In response to an nameless worker survey, 85% of staff oppose SM being absorbed by HYBE. HYBE’s hostile takeover is an act of ignoring the efforts of the staff who’re working day and night time, and the staff are voicing that they really feel “the custom and historical past of SM are being denied” and their “pleasure has collapsed”.

As one of many staff, I’m additionally feeling empty and anxious together with my colleagues, and as CFO, I really feel an excellent sense of accountability to resolve this case. We wish to be clear once more that as within the assertion launched on February tenth, 25 SM executives, together with the CEOs, oppose  HYBE’s hostile takeover for the sake of shareholders, followers, the Okay-pop business, and staff. Hostile takeover circumstances that passed off towards the opinions of the BOD and the corporate, present in Korea in addition to different international locations, ended up destroying the enterprise efficiency of the corporate and finally broken shareholder worth. Even 100% share buy circumstances discovered abroad, confirmed the identical outcomes. SM will proceed to oppose  hostile takeovers by sure main shareholders/teams whose enterprise pursuits might adversely have an effect on SM and can do our greatest to guard shareholder rights by establishing a sound and clear governance construction.

SM’s 2022 efficiency will likely be introduced quickly. We will likely be explaining the SM 3.0 enterprise technique, a brand new IP monetization mannequin following the beforehand introduced “Multi Manufacturing Middle/Multi Label” technique, together with efficiency targets. Together with the SM 3.0 abroad technique and funding technique, we are going to share the enterprise efficiency and company worth objectives of all SM associates. SM won’t solely reinforce its current IP enterprise by implementing SM 3.0 but in addition determine new progress engines to appreciate revaluation out there and return the worth to the shareholders to create larger company worth, which will likely be settled as a virtuous cycle. I’m positive a lot of you shareholders are attempting to determine what to do with the tender provide proposal by HYBE. I believe it could be helpful for our shareholders to not reply to the tender provide. As a result of the modifications that will likely be caused by SM 3.0 will likely be of far better worth to the shareholders.

The share value of SM has already exceeded the tender provide value designated by HYBE, which is 120,000 Gained and when SM 3.0 is realized, costs will go up even additional. We are going to present the main points of SM 3.0 to you earlier than the cut-off date of utility for the tender provide. Please defer your resolution till after you may have heard the main points. On a separate word, the strategic partnership with Kakao, which the market is keenly involved in will likely be disclosed intimately in our subsequent announcement.

At this time limit when we’ve got simply taken step one towards SM 3.0, our executives and staff are dismayed and disheartened by the biggest shareholder’s stake sale and competitor’s hostile takeover try. This try is ignoring all of SM’s exhausting work and efforts, in addition to the values that SM has pursued along with its artists. We’re properly conscious of Soo-Man Lee’s contribution to SM as founder and govt producer. SM’s BOD has decided to turn into the BOD for all its shareholders whereas defending the dignity of Soo-Man Lee and SM’s legacy in addition to making ready for the brand new leap for all our shareholders. That’s the reason Soo-Man Lee’s resolution got here as a much bigger shock. The function of our administration group is to work for SM staff and artists, in addition to for followers and shareholders.

This won’t change and shouldn’t change underneath any circumstance. So long as our followers and shareholders imagine in us, SM won’t cease taking a brand new leap ahead. Please sit up for and take note of our subsequent announcement relating to the SM 3.0 technique which is able to improve fan and shareholder worth. Thanks.

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