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Shark Wheel is a Southern California wheel firm that’s actually reinventing the wheel. They’ve produced a brand new kind of a 540° sine wave-shaped wheel that outperforms the normal wheel in virtually each use – from skateboarding and curler skates via to baggage, forklift wheels and tractor tires.
The newest breakthrough Shark Wheel has had is with its new farming wheel – the corporate has signed a significant take care of Bridgestone-Firestone, the world’s largest tire producer. After creating this new wheel with the assistance of presidency analysis funding, Shark Wheel is able to develop the concept additional along with Bridgestone-Firestone.
“Our agriculture wheel was truly funded by the US authorities in three grants via the Nationwide Science Basis,” says Zack Fleishman, Shark Wheel CEO. “It took nicely over 4 years of testing, failures and successes to lastly get the place we are actually – the best-in-industry wheel that saves farmers over $26,000 a yr.”

Shark Wheel’s key innovation is that, resulting from its dispersed construction, it doesn’t drive over the identical path, which minimizes trench digging.This permits farmers to avoid wasting money and time on tools failures and repairs, and doesn’t harm the fields it drives over like a conventional tractor wheel does.
As the corporate has grown quickly and advanced from an R&D targeted group to a gross sales and progress based mostly firm, they’ve needed to reorganize and centralize their enterprise techniques. This has included their accounting techniques and the interconnected apps that handle their ecommerce, logistics and stock challenges – comparable to reconciling gross sales throughout a number of distributors. They selected Xero and ecommerce specialist Synder to do the job.
With over 250 SKUs and lots of of pallets of stock, Shark Wheel’s current accounting and stock techniques didn’t present the mandatory degree of element and couldn’t combine with the opposite platforms that that they had in use for ecommerce gross sales and logistics.
This meant that their response charges had been gradual, the system was too advanced and a considerable amount of knowledge needed to be managed manually by the CFO.
Making a centralized supply of fact
Zack was in search of options that might not solely mix and streamline the work throughout all of the completely different elements of the enterprise, however automate wherever potential to extend efficiencies.
The answer Shark Wheel went with linked their techniques to Xero for accounting, and Synder for ecommerce and knowledge administration, merging them right into a single supply of fact. As an alternative of getting a CFO and bookkeeper who’re manually attempting to have a look at completely different techniques and determine issues out, the workforce has one central dashboard that options all the information they want – all within the cloud, and accessible on-line, anytime and wherever on the planet.
“Synder connects like a spider internet to every part that we’ve in our ecosystem and collects knowledge from in every single place – from our eBay gross sales to our web site’s gross sales – and pulls it into Xero. We even have 5 completely different web sites proper now on BigCommerce and we don’t need to do something. It’s all automated,” says Zack.

This makes every part prepared for fast reconciliation, matching the charges and gross sales to stability the books. Shark Wheel has reduce prices and elevated effectivity whereas guaranteeing the accuracy of their studies. The discount of guide knowledge entry alone has given workers extra time to deal with rising the enterprise.
“This integration opened up a lot time in the course of the day. Now we’ve extra time for gross sales, extra time to seek out new clients, and extra alternatives to deal with issues that basically matter,” says Zack.
“We’re excited to enter agriculture, the second largest {industry} on the planet. And now that we’ve bought the accounting aspect discovered, we will intention even larger.”
Synder is an ecommerce accounting answer offering seamless synchronization, detailed knowledge administration, correct reporting and actionable enterprise insights for 4,500+ ecommerce and SaaS companies within the US, UK, Australia and Canada.
Take a look at Synder on the Xero App Retailer right here.
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