Amazon has launched its third annual Model Safety Report which describes how the corporate protects prospects, manufacturers and promoting companions from counterfeit merchandise.

The report explains Amazon’s technique of mixing industry-leading know-how with specialists who’ve been profitable in stopping counterfeit exercise. Amazon’s model safety efforts have already resulted in additional felony referrals and {industry} partnerships than ever earlier than.

An enormous a part of Amazon’s technique is to discourage dangerous actors utilizing machine learning-based detection and sturdy vendor verification, together with the power to attach one-on-one with potential sellers by video chat. Amazon has additionally expanded its adoption of brand name safety instruments  together with automated safety applied sciences. This has led to the variety of legitimate notices of infringement filed by manufacturers in Model Registry reducing by over 35%.

As well as, Amazon insist on holding counterfeiters accountable and dismantling the counterfeit organizations, with the corporate’s Counterfeit Crimes Unit suing or referring for investigation over 1,300 criminals from throughout america, United Kingdom, China and the European Union.

‘Evolving Expertise’ and ‘Doubling Down’

Amazon’s Vice President of Worldwide Promoting Companion Companies, Dharmesh Mehta, used an announcement on the Amazon Press web site to precise the corporate’s appreciation for industry-wide collaboration in opposition to counterfeit criminality, saying: “We take satisfaction within the progress our group has made this previous yr, particularly additional evolving our know-how to remain forward of dangerous actors and doubling down on our felony referral and litigation efforts.

“We’re appreciative of the rising industry-wide collaboration on this house, and stay up for persevering with to innovate and work collectively to drive counterfeits to zero.”

Amazon’s model safety technique had a huge impact final yr, with its efforts serving to to establish, seize and appropriately eliminate over six million counterfeit merchandise all through 2022. This prevented the faux merchandise from reaching prospects and being resold elsewhere within the international provide chain.

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