December thirty first is not any strange day at ZoomInfo. Years in the past, it was renamed New Yr’s Closin’ Eve — a day filled with celebration, promoting, and the occasional movie star cameo. 

Historically celebrated in-person, the vacation was held nearly for the second yr in a row, however that didn’t cease the celebration. 

New Yr’s Closin’ Eve 2021 was an enormous success due to a considerate and meticulous crew decided to shut out one other yr with laughter and pleasure. 

Listed below are only a few parts that made the day particular. 

Recent Tackle Custom 

In 2020, ZoomInfo had many rewatchable moments (like our firm IPO) that helped fill time and hold manufacturing transferring. This yr, the producers labored onerous to create fully authentic, never-before-seen content material. As you may think about, it was fairly the enterprise, but it surely paid off. 

“We knew coming off the success of final yr that we needed to do it once more,” says Lauren Penney, a gross sales enablement supervisor and one of many occasion’s emcees. “The time we needed to plan, the group we had, the flexibility to herald a lot of completely different groups, simply made this yr that significantly better.”

They created an entertaining mixture of recent content material and up to date traditions, together with celebrating particular person milestones like weddings, infants, and new pets. In addition they saved a dwell countdown to our gross sales aim so that each crew member may tune in to see how we have been monitoring and think about every sale in actual time. 

“I don’t suppose it should ever really feel precisely because it did earlier than COVID till we’re all again collectively, but it surely’s a very nice means in quarantine to get us feeling not less than midway there,” Penney says.  

Featured Expertise

Groups and people confirmed off their musical expertise by singing, dubbing, and dancing to their favourite songs. From a “Mr. Brightside” cowl sung by Jo Zichterman, to an authentic music about our core values carried out by varied workers, we coated all genres and found some nice expertise throughout the group. The video beneath showcases our gross sales enablement crew and the way they’re at all times round to assist, set to the tune of “Assist!” by The Beatles. 

Spiffs Galore 

A seemingly countless quantity of prizes got away throughout our gross sales and buyer help groups. 

Kai’lia Sparks, an educational designer for gross sales enablement, hosted varied contests all through the day that includes a great deal of prizes together with firm swag, a MacBook Professional, money, and ZoomInfo shares. And a number of the rewards have been a bit extra out-of-the-box, like the chance to decide on the outfit for a member of the chief crew.

“The chief crew actually stepped up and gave away some unbelievable prizes out of their very own stock,” Penney says. “Chris Hayes, our COO, gave away a month together with his Porsche.”

The actions ranged from a bracket problem to superlatives, with people from throughout the group sharing their most memorable buyer and prospect Refrain calls of 2021 with a view to win one in all 11 titles. Notable winners included Dan Strauss, voted most definitely to boost a future ZoomInfo rep, and Miranda Riendeau, who had one of the best pet cameo on a gross sales name.

Movie star Appearances

We had digital appearances from some legendary stars to encourage our gross sales crew to maintain going. Acquainted faces made the occasion really feel a lot larger than simply our firm and impressed our crew to maintain pushing towards their aim. 

A few of the well-known names that graced our laptop screens embody Paula Abdul, Montell Jordan, Carole Baskin, Bruce Buffer, Sugar Ray Leonard, and the late Bob Saget.

Sustaining Motivation

We had motivational interviews with members of our management crew and board of administrators, and people on the gross sales and buyer success groups. We shared the actually unbelievable outcomes of our donation drive, by means of which we raised $2 million for youth- and family-focused nonprofits throughout the nation. Our CEO, Henry Schuck, saved the crew pushing ahead with inspirational chats, together with studying out actual buyer critiques that sang ZoomInfo’s praises and investor quotes congratulating everybody on a tremendous yr.  

That’s a Wrap

Our New Yr’s Closin’ Eve custom will dwell on. We’re wanting ahead to the day after we may be again in particular person for the celebration, however till then, the digital festivities will proceed to deliver us collectively. 

“It’s simply an effective way to unify the whole firm and ensure that we’re ending the yr on the identical web page, transferring in the identical path, and beginning off 2022 in a extremely robust, cohesive means,” Penney says.