Situation

Pull a listing of corporations which can be utilizing aggressive expertise. Attain out to these corporations and invite them to take part in a side-by-side comparability of the 2 options to display your product’s distinctive strengths. In the event that they don’t have interaction, you possibly can nurture them with e mail or junk mail detailing the variations between the merchandise.

Run this play on an automatic, ongoing foundation to seize all corporations who add a aggressive answer. With software program like ZoomInfo Workflows, you possibly can arrange a set off to establish when goal corporations add a aggressive expertise and mechanically add them to an e mail sequence. Automate this message and construct a template that outlines the explanation why they need to change to your product, focusing in your distinctive strengths relative to every competitor.

Set off 

• Aggressive expertise added to an organization

Actions 

• Establish corporations which can be utilizing aggressive applied sciences
• Detect account is partnered with competitor 
• Provoke “bake off” e mail sequence and/or junk mail gifting program