Enterprise software program startup Complexica has raised $6.5 million in a spherical backed by Acorn Capital.

The nine-year-old Adelaide tech firm has now taken on $31 million in exterior capital during the last two years because it ramps up using synthetic intelligence and machine studying in software program for optimising and automating gross sales, advertising, and provide chain administration.

Complexica’s cap desk already consists of a number of institutional funds, together with Perennial Companions, Microequities Asset Administration (ASX: MAM), and MA Monetary (ASX: MAF), in addition to container port operator and buyer Flinders Ports Holdings.

The enterprise software program platform has its personal ambitions to checklist on the ASX and counts quite a few main meals and beverage corporations, together with Endeavour, Arnott’s Group, Metcash, Pernod Ricard, PFD Meals and Asahi, in addition to Dulux Group and Pfizer, amongst its buyer base.

Complexica’s modularised software program platform, referred to as Choice Cloud, helps enterprise workers throughout a number of enterprise features to make higher choices utilizing an AI engine referred to as Larry, the Digital Analyst. It generates insights and optimised suggestions for gross sales and advertising workers from massive firm information units, together with warehousing, to enhance margins, income, and total gross sales effectiveness.

Complexica CEO Matt Michalewicz stated they’d developed “a fantastic working relationship” with Acorn over the previous yr and are happy to incorporate them as a shareholder.

“Acorn’s $6.5 million funding will probably be used for enlargement and M&A functions, with some thrilling bulletins already within the works,” he stated.

“As predicted, 2023 is popping out to be a monumental yr for the enterprise, placing us in a implausible place for progress and enlargement this yr and past.”

Acorn Capital funding director Matt Sheehan stated their funding will assist the enterprise realise its full potential.

“We’ve been engaged with Complexica for nearly a yr now,” he stated.

“In that point we’ve been capable of get to know Matt and the crew nicely and have been impressed with Complexica’s imaginative and prescient and its capacity to win vital enterprise buyer.”