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Property information and analytics platform CoreLogic has acquired Victorian expertise firm, Plezzel.
Plezzel gives actual property brokers in Australia with customisable digital promoting and advertising and marketing. In addition they present a platform to assist brokers reply to questions and requests from folks considering shopping for or renting properties.
The price of the acquisition was not disclosed. The deal was first flagged in December.
CoreLogic CEO Lisa Claes stated buying firms like Plezzel provides their shoppers an ever-increasing set of highly effective proptech instruments
“Plezzel’s tech-driven platform provides brokers autonomy and full management of their branding, advertising and marketing and communications,” she stated.
“By including Plezzel’s improvements to CoreLogic’s personal suite of actual property software program options, we elevate the client expertise between brokers and shoppers, assist them supply leads, and recognise market alternatives.”
Claes stated real property brokers are constantly on the lookout for methods to work smarter, delight their shoppers and elevate their very own market presence.
“We listened to their wants and perceive their distinctive business necessities, and that led us to Plezzel,”she stated.
“The platform gives customised communication and digital advertising and marketing merchandise that enable our actual property companions to face out as market specialists, convert extra listings and leverage their success.”
Geelong-based Greg and Cecille McCutcheon based Plezzel in 2011.
Plezzel founders Greg and Cecille
The corporate gives digital automation and tech instruments that help 1000’s of actual property administrators, brokers, and property advertising and marketing groups throughout Australia.
Plezzel clients will now have entry to CoreLogic’s massive database of property data in Australia and New Zealand.
Cecille McCutcheon acknowledged that the acquisition by CoreLogic will assist Plezzel attain extra folks within the business sooner.
“With CoreLogic’s help we’re wanting ahead to growing our revolutionary merchandise additional and dealing on a good bigger scale to service actual property brokers nationally and internationally,” she stated.
“We’ve spent greater than a decade working alongside actual property brokers to construct a platform that has the facility to generate extra listings and value determinations whereas additionally permitting them to promote property extra successfully.”
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