There are plenty of alternative ways to “do” WordPress. That’s a part of the wonder and suppleness of open supply. Alternative. Freedom. Choices.   

And choice fatigue is a factor. How do builders, technologists, and website house owners determine which approach to go in terms of internet hosting WordPress? Particularly if all the things can seem the identical on the floor? 

Since Jason Cohen initiated the concept of Managed WordPress 13 years in the past, we’ve been on a passionate, perpetual quest to know what issues most for website builders and to ship that and extra.

Now 1,100+ staff sturdy, we’re very lucky to have near 200,000 prospects on our platform, thousands and thousands of customers of our developer options, and 10,000+ companies in our associate program from around the globe. This extensive purview supplies us with an unimaginable perspective on what’s trending available in the market and what issues most for website builders.  

We do numerous different issues to maintain a pulse on the trade. We regularly run research in each our Advertising and marketing and Product & Engineering organizations. Our UX workforce conducts common analysis interviews. We have interaction with our prospects and company companions each day. We invite builders and company thought leaders to share their data and views in our publications Torque and Velocitize.  We’re now internet hosting developer communities for conventional WordPress builders and these exploring headless to interact and assist each other. And we love what we study by all of this.

In certainly one of our latest advertising surveys, we requested 140+ builders what resonated most for them when contemplating completely different internet hosting platforms. Confirmed higher pace, scale, safety, assist? Sure, certain. Nobody stated, “No, that doesn’t resonate. I don’t care about any of that or having proof {that a} vendor can do it higher.”  

However what resonated MOST for builders was being armed with the flexibility to work smarter and offload administrative duties like updates, backups, safety patches, and server monitoring which are required to make sure WordPress is protected and performant. They’d a lot desire to focus their working hours and fervour for engineering on constructing and coding new, modern digital experiences. 

A few of the issues we heard:

“I  wish to get my time again, so as a substitute of  engaged on internet hosting,  I can do  the issues that can develop my  enterprise.”

“Particularly as larger workload with fewer workforce members grow to be an even bigger difficulty within the office, we have to optimize our allocation of workers and dealing hours so we will get essentially the most executed with the restricted time now we have.”

“…It has all the time been my want to work smarter, with out stress or problem, whereas reaching higher outcomes.”

To ship on these insights, we created a brand new marketing campaign,
A Smarter Technique to WordPress, with our inventive companions from Circa and the movement design work of Luke Maroldi.

We sought to echo the feelings we heard from right this moment’s trendy WordPress builders who search to work smarter and join with Artistic that breaks by with its uniqueness and hopefully, entertains a bit too.  

What should you may discover a approach to automate the duties that must be executed over and over, so that you didn’t must?

What should you didn’t have to recollect all of the issues crucial to guard your website since you had a platform licensed to fend off the following DDoS assault in your behalf?

What should you didn’t must be the one to troubleshoot at 2 a.m. or on a Saturday afternoon, and as a substitute, you could possibly relaxation straightforward and get up to your WordPress websites not simply good, however really higher day-after-day?

What should you didn’t have to determine the way to optimize caching on your WooCom websites, as a result of another person was doing that for you?

WP Engine has all the time been on a mission to make WordPress websites work smarter for our prospects. Our purpose is to guard, clear up, and handle the entire issues your websites want, so that you don’t must. Our world-class options are designed to make designing, constructing, managing, and optimizing any WordPress expertise simpler whereas delivering most outcomes.  

We’ve devoted over 1.5 million engineering hours to perfecting our WordPress platform and innovating new options. Right here’s some highlights of the WP Engine assortment: 

• Native is #1 most used native growth platform for WordPress with over 100,000 month-to-month lively customers.
• Genesis, our framework for constructing themes and blocks in WordPress has over one million lively web sites.
• Superior Customized Fields (ACF) is utilized by over 2 million web sites.  
• With our Managed WordPress answer, prospects can enhance web page pace by as much as 200% whereas benefiting from enterprise licensed safety. [Test your WordPress site to see how you could improve].  
• Our eCommerce answer drives larger changing eCom websites with sensible caching for WooCommerce and Prompt Retailer Search that delivers extra related outcomes and websites as much as 10x sooner.
• Atlas is our answer that allows you to construct, deploy, and handle headless web sites leveraging the facility of WordPress and the perfect of contemporary net growth.
• Flywheel Progress Suite helps small companies scale their enterprise with consumer administration options.   

Whatever the website kind, dimension or complexity, we’ve bought technical WordPress consultants prepared to help at any hour of the day who’re immediately responsive on LiveChat and full devoted account administration for individuals who search it.  

We sweat the small stuff and the massive ones with the intention to deal with innovation, on consumers, on content material, and on constructing one thing that really impacts your corporation. 

We welcome your suggestions on our marketing campaign movies!