Colin McMahon is the chief working officer of StartupNation Media Group. He’s a revered worldwide journalist, revolutionary information govt and media guide. Previously editor-in-chief of Chicago Tribune and chief content material officer of Tribune Publishing, Colin now focuses on innovation, entrepreneurship and digital media growth.

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Once we interviewed the authors of the brand new e-book PROMPT, we requested how inventive ChatGPT may very well be. We used for example the phrase they got here up with to explain their e-book: “a cookbook for the advertising world.”

Was such a flip of phrase nonetheless solely the province of the inventive human thoughts? Or might ChatGPT give you an analogy like that?

So, we reached out to Richard Bowman and David Boyle of Viewers Methods, the authors of PROMPT, A sensible information to model development utilizing ChatGPT. 

In response, Bowman and Boyle put ChatGPT to a check. Right here is how that performed out:

Writer immediate to ChatGPT: We describe PROMPT as “a cookbook for advertising.” What different analogies might we have now give you?

ChatGPT response: There are a selection of various analogies that may very well be used to explain PROMPT as a framework for decision-making and problem-solving. Listed here are a number of examples:

• A blueprint for achievement: Simply as a blueprint is an in depth plan that guides the development of a constructing, PROMPT will be considered a plan that guides the achievement of enterprise or private targets.
• A toolbox for problem-solving: Simply as a toolbox incorporates a wide range of instruments that can be utilized to finish completely different duties, PROMPT gives a set of instruments and methods for fixing issues and attaining targets.
• A recipe for achievement: As you talked about, PROMPT will be considered a cookbook for advertising, in the identical manner {that a} cookbook gives a set of directions for making completely different dishes.
• A roadmap to achieve your vacation spot: Just like a navigation system that provides you the route to achieve your required location, PROMPT gives the steering to achieve your objective.
• A GPS for enterprise decision-making: Simply as a GPS machine gives real-time navigation and steering, PROMPT can present real-time steering for enterprise decision-making.
• A Playbook for successful methods: Like in sports activities, having a playbook can provide the edge to win. PROMPT will be thought as a playbook that gives methods to win in enterprise.

All these analogies will help to convey the concept PROMPT is a complete and systematic strategy that can be utilized to information decision-making and problem-solving in a wide range of contexts.

A word on the authors:

David Boyle has 20+ years of expertise utilizing know-how to develop viewers intelligence and technique capabilities within the inventive industries. He has labored with a number of the world’s most prestigious leisure and luxurious manufacturers, together with EMI Music, HarperCollins Publishers, BBC, MasterClass and Harrods. Boyle runs Viewers Methods, an company that helps manufacturers use a deep understanding of their audiences to drive development.

Richard Bowman has 15 years of expertise within the FMCG, media and leisure industries. He has designed and delivered client segmentations and innovation plans for a number of the world’s largest manufacturers. Bowman works with the staff at Viewers Methods and in addition runs This Is Perception, a client and market analysis and knowledge consultancy to assist manufacturers develop.