Digital advertising and social media advertising usually get twisted up in dialog, with many utilizing the phrases as in the event that they’re one and the identical. Nonetheless, this mix-up can result in confusion, particularly for these simply dipping their toes into the world of promoting. 

Social media advertising is all about leveraging platforms like Fb, Instagram, and Twitter to interact together with your viewers and promote your model. Digital advertising, nonetheless, casts a wider web, embracing all digital channels and digital gadgets to get your online business seen. 

Drawing from over twenty years of expertise in digital advertising, I’m right here to debate the intricacies of each ideas, providing readability and perception to differentiate between the 2 successfully on this information.