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Teradata declares funding for postdoctoral analysis fellow at Saïd Enterprise College to energy significant analysis on Vantage as a part of long-standing partnership
Teradata (NYSE: TDC), the trade’s solely Pervasive Information Intelligence firm, right this moment introduced that Saïd Enterprise College, College of Oxford will start utilizing Teradata Vantage. As a part of the Oxford Way forward for Advertising Initiative (FOMI), Oxford Saïd will use Vantage for analysis that goals to supply solutions to a few of companies’ most crucial advertising and marketing challenges.
As a part of the collaborative partnership between Teradata and Oxford Saïd, Teradata can be saying funding for a postdoctoral analysis fellow on the Oxford FOMI analysis group. This particular person can have in depth experience in advertising and marketing, synthetic intelligence, machine studying and knowledge analytics, in addition to entry to Teradata Vantage, an “enterprise-ready” analytic platform that gives unprecedented pace and scale to help Oxford Saïd’s trendy strategy to analysis.
“Oxford’s advertising and marketing lecturers are engaged on cutting-edge analysis that’s informing advertising and marketing in a digital age. Our analysis is having an actual affect on how trade thinks about advertising and marketing and the way they will put together for the longer term,” mentioned Andrew Stephen, Affiliate Dean of Analysis and L’Oréal Professor of Advertising at Saïd Enterprise College. “On condition that a big a part of the way forward for advertising and marketing includes superior knowledge analytics and machine studying at scale, working with Teradata and gaining access to Vantage will permit our researchers to develop new capabilities and reply new analysis questions across the functions of machine studying to real-world advertising and marketing issues.”
Since 2016, Teradata has been a accomplice to Oxford FOMI with a steady move of collaboration, together with co-hosting an annual “Way forward for Digital Disruption” occasion on the enterprise faculty in Oxford to foster connections between enterprise leaders and researchers.
“We help the Saïd Enterprise College’s mission to provide high-quality, rigorous and related analysis. Professor Stephen and his FOMI group share our ardour for pushing boundaries to ship on the model promise and drive progress, so we sit up for seeing how Vantage can be utilized to hold out that aim,” mentioned Martyn Etherington, chief advertising and marketing officer at Teradata. “This partnership permits each of our organizations to constantly create and share concepts, analysis insights, and distinctive buyer experiences. It additionally addresses academia’s must create a brand new physique of analysis, whereas serving to companies apply state-of-the-art analytics and speed up progress in a means that humanizes the client expertise.”
Teradata and Oxford’s relationship exemplifies the perfect of what partnerships between enterprise and academia will be – a shared dedication to resolve industries’ most urgent challenges via collaboration, significant analysis, and mixed experience.
To be taught extra about Oxford’s Way forward for Advertising Initiative and their analysis, go to: OxfordFutureOfMarketing.com.
To be taught extra about Teradata Vantage, go to right here.
About Saïd Enterprise College
Saïd Enterprise College on the College of Oxford blends the perfect of latest and previous. We’re a vibrant and progressive enterprise faculty, however but deeply embedded in an 800 12 months previous world-class college. We create programmes and concepts which have world affect. We educate individuals for profitable enterprise careers, and as a neighborhood search to deal with world-scale issues. We ship cutting-edge programmes and ground-breaking analysis that remodel people, organisations, enterprise apply, and society. We’re a world-class enterprise faculty neighborhood, embedded in a world-class College, tackling world-scale issues. www.sbs.ox.ac.uk
At Teradata, we imagine that folks thrive when empowered with higher info. We provide essentially the most full cloud analytics and knowledge platform, together with for AI. By delivering harmonized knowledge and trusted AI/ML, we allow extra assured decision-making, unlock quicker innovation, and drive the impactful enterprise outcomes organizations want most. See how at Teradata.com.
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