Nov 18, 2021 | SAN DIEGO

Confirmed Know-how Advertising and marketing Government with File of Accelerating Progress

Teradata (NYSE: TDC), the related multi-cloud knowledge platform for enterprise analytics, in the present day introduced that it has appointed Jacqueline Woods as Chief Advertising and marketing Officer, efficient December 6, 2021. As CMO, Woods might be accountable for overseeing Teradata’s strategic advertising and marketing planning and supply, together with model and repute administration, digital and social properties, in addition to main buyer era, influencer advertising and marketing, public relations, communications and enriching buyer experiences. Woods succeeds Martyn Etherington who’s stepping down from his place and can stay with Teradata via the tip of December 2021 to help a easy transition.

Woods is a results-driven advertising and marketing government with thirty years of expertise main company transformations, propelling advertising and marketing organizations to make the most of knowledge and insights, and main the best way in digital advertising and marketing. She is acknowledged for instilling in the present day’s fashionable advertising and marketing approaches that efficiently develop companies. Her profession spans Fortune 100 corporations, together with IBM, GE, Oracle and Verizon, overlaying each business-to-business and business-to-consumer go-to-market initiatives. Woods joins Teradata from NielsenIQ the place she served as World Chief Advertising and marketing & Communications Officer. There, Woods targeted on the agency’s transformation to an impartial firm, main the revitalization of the corporate’s model, picture and notion to mirror its new character: from legacy model to fashionable data-driven enterprise. Beforehand, Woods was with IBM for practically 10 years, together with as CMO of its $13 billion Accomplice Ecosystem, the place she targeted on constructing cloud, Knowledge, AI and SaaS methods throughout an ecosystem of over 120,000 corporations.

“Teradata has constructed a far-reaching model that’s core to who we’re, and I’m thrilled to welcome somebody of Jacqueline’s expertise to assist make it even stronger,” mentioned Steve McMillan, President and CEO of Teradata. “Our transformation to cloud-first is barely accelerating, and Jacqueline’s experience will assist construct our market notion because the related multi-cloud knowledge platform for enterprise analytics. She is an achieved and influential chief identified for her artistic excellence and collaboration throughout the worth chain, and I’m trying ahead to working intently with Jacqueline as we proceed to develop {our relationships} with clients and companions all around the world.”

“In in the present day’s dynamic atmosphere, corporations face profoundly growing knowledge calls for and are more and more leveraging cloud-based know-how to ship essential insights to make higher and sooner choices. Teradata’s unparalleled knowledge platform is strictly what enterprises want to assist them win, and I’m excited to hitch this development oriented, customer-centric group,” mentioned Woods. “I stay up for collaborating with Teradata’s gifted crew to proceed deepening relationships with each present clients and new logos, supporting their increasing wants for leveraging superior analytic capabilities to unravel their knowledge challenges, and accelerating development for the corporate.”

McMillan continued, “On behalf of the whole Teradata crew, I wish to thank Martyn for his work to reposition the Teradata model as a cloud market chief, and driving constant, measurable developments in our advertising and marketing efforts. We recognize his help in facilitating a seamless transition and need Martyn the perfect in his subsequent chapter.”

About Jacqueline Woods

Woods joined NielsenIQ from IBM, the place, as CMO of the IBM World Accomplice Ecosystem Division, she targeted on cloud, knowledge, AI, and SaaS know-how methods. Beforehand, she led technique, advertising and marketing, communications, and providing administration because the CMO of IBM World Financing. As World Vice President of IBM’s Server Know-how Division, she headed the “Infrastructure Issues” turnaround marketing campaign. Earlier than that, she was World Head of Buyer Segmentation & Buyer Expertise at Normal Electrical. Woods additionally held roles of accelerating accountability at Oracle for 10 years, serving to lead the corporate’s e-business standardization. Woods additionally held management roles at Ameritech Company and GTE Company.

Woods serves on the Board of Administrators for Winnebago Industries and the Board of Trustees for Neighborhood Reinvestment Fund USA, a not-for-profit group devoted to enhancing communities via modern monetary options. She can also be on the board of the Better Fairfield County Basis, Inc., a not-for-profit serving to under-served communities in southern Connecticut. Woods beforehand served on the Dean’s Council for the Kennedy College of Authorities at Harvard College and the Western Area Board of the United Negro Faculty Fund.

Woods holds a Bachelor of Science from the College of California, Davis, and an MBA from the Marshall College of Enterprise, College of Southern California.