Gross sales and advertising and marketing alignment ought to be one in all your group’s high priorities. These two groups could not all the time agree, however they should work towards widespread targets. Actually, when each departments talk successfully, they’ll generate extra leads and enhance income.

Nonetheless not satisfied? Try these 20 gross sales and advertising and marketing statistics:

Gross sales and Advertising and marketing Alignment Statistics

1. Organizations with tightly aligned gross sales and advertising and marketing capabilities take pleasure in 36% greater buyer retention charges (supply).
2. Aligning gross sales and advertising and marketing additionally results in 38% greater gross sales win charges (supply).
3. Gross sales and advertising and marketing alignment will help your organization turn out to be 67% higher at closing offers (supply).
4. Aligning each departments will help generate 209% extra income from advertising and marketing (supply).
5. B2B organizations with tightly aligned gross sales and advertising and marketing operations obtain 24% sooner three-year income development and 27% sooner three-year revenue development (supply).
6. Firms with robust gross sales and advertising and marketing alignment obtain a 20% annual development fee (supply).
7. Firms with poor gross sales and advertising and marketing alignment have a 4% income decline (supply)
8. Solely 8% of corporations have robust alignment between their gross sales and advertising and marketing departments (supply).
9. 46% of entrepreneurs with mature lead administration processes have gross sales groups that comply with up on greater than 75% of marketing-generated leads (supply).
10. 76% of content material entrepreneurs neglect gross sales enablement (supply).
11. 79% of selling leads by no means convert into gross sales. That is typically resulting from a scarcity of lead nurturing (supply).
12. 65% of gross sales reps say they’ll’t discover content material to ship to prospects (supply).
13. 60-70% of B2B content material created isn’t used. In lots of instances, it’s because the subject is irrelevant to the client viewers (supply).
14. 47% bigger purchases consequence from nurtured leads than non-nurtured leads (supply).
15. B2B corporations’ lack of ability to align gross sales and advertising and marketing groups round the correct processes and applied sciences prices 10% or extra of income per yr (supply).
16. Firms with “dynamic, adaptable gross sales and advertising and marketing processes” report a mean of 10% extra gross sales individuals on-quota in comparison with different corporations (supply).
17. 61% of B2B entrepreneurs ship all leads on to gross sales, however solely 27% of these leads can be certified (supply).
18. Simply 56% of B2B organizations confirm legitimate enterprise leads earlier than they’re handed to gross sales (supply).
19. 50% of gross sales time is wasted on unproductive prospecting (supply).
20. Gross sales reps ignore 50% of selling leads (supply).

Gross sales and Advertising and marketing Statistics- Key Takeaways.

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