In only a few weeks, the novel coronavirus COVID-19 has change into a globe-wide pandemic and altered our lives in basic methods. Naturally, a well being disaster of this magnitude has additionally turned the enterprise world on its head.

It doesn’t matter what trade you’re employed in, you’ve doubtless been part of these adjustments. Possibly your total workplace is working from residence, or possibly you had a work-related journey cancelled. Or, worse: An upcoming convention or occasion was canceled. 

Now, a canceled occasion could be a minor setback or a serious downside on your firm, relying on the timing, scale, and your corporation’s particular plans for the occasion. However one factor’s for sure — lacking out on a deliberate occasion means lacking out on producing leads that you simply’d doubtless deliberate and budgeted for.

Which implies you’ve received to adapt and make up for potential misplaced leads. 

On this weblog put up, we’ll go over how one can keep on high of your lead era targets throughout this annoying time, particularly for those who’ve needed to cancel an occasion because of the coronavirus.

Alternate Lead Technology Methods

As the specter of coronavirus expands, trade occasions could also be off the desk for the foreseeable future. However so long as you leverage your digital channels and preserve your viewers engaged, you’ll don’t have any bother making up for leads misplaced over a canceled occasion. Listed here are a number of contemporary methods to verify your prospects are getting the eye they deserve. 

1. Host a webinar.

A webinar is likely to be the closest various to a convention, because it permits you to simulate the expertise of a stay occasion fairly effectively. It’s much less of a two-way dialog than a video convention (extra on that in a bit), however you find yourself with a video you could later use in myriad methods, equivalent to that includes factors from the webinar in your web site or posting clips to social media. 

In case you do desire a extra hands-on expertise on your company, you possibly can host a Q&A session the place you settle for feedback, questions, and reactions. 

Regardless of your method, webinar content material is extremely efficient: 73% of B2B entrepreneurs and gross sales leaders say webinars are one of the best ways to generate high-quality leads (supply).

2. Maintain a video convention. 

The place cellphone calls might really feel too impersonal, video conferences step in to fill the void. Clients and prospects might not notice that you simply nonetheless wish to meet with them regardless of an occasion cancellation– attain out and allow them to know!

Let your prospects know sooner quite than later that you simply’d nonetheless wish to get in contact with them– and counsel utilizing the video conferencing instrument of their alternative. (This will vary from Zoom to a Skype name to FaceTime– it’s all truthful sport!) 

Although a face on a display isn’t any substitute for in-person networking, it’s nonetheless a leg up over different strategies of communication, equivalent to a cellphone name or an electronic mail, which might at occasions really feel too disconnected.

3. Repurpose your occasion content material.

Don’t let what you deliberate for the occasion go to waste! Flip it into an informative information, collection of weblog posts, or no matter format you assume works greatest on your viewers, and make it obtainable to them through your web site. That method, you’ll have some contemporary content material to point out off– with out the effort of getting to plan it out from starting to finish.

Instance: Any graphics or charts you made for the occasion could be repurposed in your weblog as an infographic– a extremely shareable, easy-to-read type of content material. You might additionally strive taking key takeaways out of your occasion content material and tweeting them out in bite-sized chunks over time. That method, you give your viewers a number of possibilities to have interaction together with your model. 

4. Increase your social media outreach.

Many social networks include built-in options that make lead era straightforward, equivalent to hashtags and live-streaming, so don’t miss the chance to make use of them to advertise your model. Bringing consideration to your newly-released webinar or your repurposed content material from the occasion has by no means been simpler! 

Social media platforms are an effective way to work together with prospects and clients on a extra private degree, as effectively. (And everyone knows how vital authenticity is when forging a reference to a prospect.) 

5. Create fully new content material.

The upswing of a canceled occasion is that you simply’ll save somewhat cash. Put it towards creating one thing related and interesting on your viewers, equivalent to interactive content material, demos, or an evergreen useful resource heart. That will likely be helpful to you (and your clients) lengthy after the occasion has come and gone. 

Ultimate Ideas on Canceled Occasions & Lead Technology

A canceled occasion could be a main setback– for those who let it. The methods to get in contact with prospects and clients are quite a few due to the web, and digital interplay stands out as the new regular going ahead. With that in thoughts, it’s vital so that you can broaden your digital repertoire and, for those who haven’t already, familiarize your self with video conferencing instruments, webinars, and different types of video-based communication. 

So long as you constantly have interaction these leads and talk brazenly, you’ll keep heading in the right direction.

Contact us at the moment to learn the way our enterprise database can enhance your advertising efforts!

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