On March twenty fifth, I anticipated to be in a New York Metropolis restaurant, celebrating the momentous milestone of taking the enterprise public; the one I began in a 1,000 sq. foot loft.

As an alternative, I used to be sheltering in my residence, consuming a hen pot pie with my spouse and four-year-old daughter. So it goes.  

Trying again, I bear in mind feeling relieved that night. Relieved that my household was wholesome and relieved that ZoomInfo was safe and resilient. 

Earlier than the pot pie dinner, I had made the choice to postpone ZoomInfo’s IPO due to the social, financial, and world affect of COVID-19. Three weeks later, we’re going public amidst a pandemic and, sadly, super turmoil on this nation over racial injustice. 

Why now? I’m hoping this put up will assist make clear that query.

Amidst all the tragedy which surrounds us, we should take into account that it is usually a difficult time for the nation economically, notably for small and medium-sized companies. At ZoomInfo, we work with 15,000 prospects, together with almost 10,000 small and medium-sized companies, and now we have a  basic perception that correct and well timed knowledge is important for the expansion and performance of any enterprise. We consider that companies will outline their go-to-market techniques by the information that’s housed inside them. And we consider knowledge builds resilience by serving to trendy companies adapt to vary.  

Take TentCraft: a ZoomInfo buyer that sells tents for occasions. With social distancing orders underway, occasions from SXSW to Taylor Swift live shows had been canceled, primarily destroying TentCraft’s enterprise in a single day. However by partnering with ZoomInfo, they used knowledge to search out procurement specialists at hospitals that wanted tents for COVID-19 testing stations. Not solely was TentCraft in a position to pivot their enterprise; additionally they had their finest income month in historical past. 

Go-to-market knowledge permits companies to rapidly shift to promote to new prospects and develop progressive makes use of for his or her merchandise. Many instruments within the Martech panorama can’t assist firms develop for months and even years after implementation. Insightful knowledge can immediately permit companies to broaden to new markets. As we speak, companies giant and small throughout the globe are attempting to do extra with much less. 

TentCraft is only one instance of a rare firm banding collectively within the face of unprecedented change. Zoom Video–the place round 90% of the gross sales crew makes use of ZoomInfo’s platform for firmographic insights to promote extra successfully–is one other. As we speak, Zoom continues to depend on our knowledge to assist with the dramatic enhance in demand for his or her providers as a result of pandemic. 

Everybody–from small nonprofits to multinational firms–is adopting instruments to work remotely, shut offers from residence, and hold the gears of the economic system turning. I’m proud to say that ZoomInfo performs a task in that. 

When requested why go public now, it’s not as a result of I do know when the world will return to regular. It’s not as a result of I consider we’re unassailable. It’s not as a result of I’d moderately have a good time over a Zoom name.

It’s as a result of, regardless of our present scenario, the necessity for companies to go-to-market stays. And the necessity for them to take action effectively and efficiently–in a manner that retains the economic system shifting–is extra urgent now than ever earlier than.

Earlier at this time, I gave a speech to a inexperienced dot on my laptop computer alone in my residence workplace. Despite the fact that I used to be talking to a muted room, I felt like I used to be standing with the a whole lot of ZoomInfo workers from Vancouver to Tel Aviv and the 15,000 prospects that helped us attain this milestone.

I hope this IPO introduces ZoomInfo to the 1000’s of different companies not sitting nonetheless.  

Henry Schuck
CEO of ZoomInfo

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