Instagram is “secretly testing” a text-based app to compete with Twitter, and the debut could occur as quickly as subsequent month, Bloomberg reported.

The brand new platform has reportedly already been accessible to pick out celebrities and creators for months and is a separate app from Instagram, however there might be an choice to hyperlink accounts.

Lia Haberman, an adjunct professor at UCLA in social and influencer advertising and marketing, tweeted a screenshot of the brand new platform, per Bloomberg.

“It is unattainable to foretell how audiences will reply however this could possibly be an alternate,” she wrote.

Based mostly on a (considerably blurry) instance I bought, Meta’s new app appears rather a lot like Twitter.

So, may this take over all of the Twitter screenshots we have been seeing on the Feed recently? Perhaps.

It is unattainable to foretell how audiences will reply however this could possibly be an alternate. pic.twitter.com/xgQa1kUjCl

— Lia Haberman (@liahaberman) Might 19, 2023

Since Elon Musk bought Twitter for $44 billion in October 2022, many customers have grown pissed off with the adjustments — from reinstating controversial accounts to the adoption of Twitter Blue.

Knowledge reveals that even essentially the most devoted tweeters are dropping curiosity. In line with a survey from Pew Analysis Heart, exercise for Twitter’s “most lively” customers declined by 25% since Musk’s acquisition of the platform.

Associated: ‘It is a Lengthy Story’: Elon Musk Publicly Apologizes to Disabled Worker After Squabble on Twitter

Entrepreneur has reached out to Meta, the proprietor of Instagram, for remark.